Sophia K. Le-th Ave NE • Kenmore, WA 98028
Copywriter | Digital Marketer | Project Manager
Award-winning marketer with extensive copywriting and project management experience. Track record of utilizing
research techniques, psychological shortcuts, and tested formulas - to enhance marketing campaigns, acquire prospects,
and secure an organization’s long-term success.
Summary of Qualifications
Collaborative technical leader: manage projects in startups and local government with engineering teams.
Utilized project management skills to lead a five-person engineering team to a successful product launch.
Skilled and versatile writer: pitch, write, and deliver content to software engineers. Wrote email copy designed to
engage developers around concepts like Big-O-notation, deployment to EC2, and monitoring.
Market researcher: utilize surveys, interviews, and user testing tools to write effective landing pages. Developed
customer personas to design and draft new homepage concept for www.honeybadger.io.
Partner – Modulus 7
2011 – present
Partner with SaaS companies and technical book authors for marketing and project management needs.
Lead customer research, copywriting, and public relations efforts for promotion of Thoughtful Machine Learning in Python, a
publication by O’Reilly pending Winter 2017.
Launch SocialVolt.com, a social media management tool for companies who need their tweets monitored and reviewed
before going live.
Marketing Coordinator – Honeybadger.io
First employee for a bootstrapped company selling error monitoring services to Ruby developers.
• Develop content for the company blog, email, social, and advertisements on Cooper Press, increased readership by 46%.
• Initiate homepage copy revision using voice of customer and market research data, in tandem with refocusing of product
direction from full-stack to Ruby.
Emergency Management Coordinator – City of Bellevue
2012 – 2016
Public education and community outreach spokesperson for the Office of Emergency Management.
Design and commission a video marketing campaign (http://bit.ly/ways_to_survive) to engage citizens in emergency
preparedness; winner of the Best Government Online Video award in the 2014 Internet Advertising Competition (IAC), a
2014 Silver Telly, and the International Association of Emergency Managers (IAEM) 2014 Global Public Awareness Award.
Increase digital marketing engagement utilizing social and email marketing campaigns by 27%.
Manage operations, funding, and activities for Microsoft-sponsored volunteer amateur radio group.
MPA (Emergency Management & Homeland Security Certificate), Master’s Thesis Option – University of Colorado
BA in Political Science and Communication (with Distinction) – University of Washington – Seattle, WA