Sophia Le

$50/hr
Email campaigns, landing pages, and video marketing for high-growth SaaS companies
Reply rate:
-
Availability:
Hourly ($/hour)
Age:
32 years old
Location:
Seattle, Washington, United States
Experience:
5 years
Sophia K. Le-th Ave NE • Kenmore, WA 98028 - •-http://www.linkedin.com/in/sophiakle Copywriter | Digital Marketer | Project Manager Award-winning marketer with extensive copywriting and project management experience. Track record of utilizing research techniques, psychological shortcuts, and tested formulas - to enhance marketing campaigns, acquire prospects, and secure an organization’s long-term success. Summary of Qualifications Project Management HTML/CSS User Testing Email Marketing Public Speaking Copywriting Content Marketing WordPress Collaborative technical leader: manage projects in startups and local government with engineering teams. Utilized project management skills to lead a five-person engineering team to a successful product launch. Skilled and versatile writer: pitch, write, and deliver content to software engineers. Wrote email copy designed to engage developers around concepts like Big-O-notation, deployment to EC2, and monitoring. Market researcher: utilize surveys, interviews, and user testing tools to write effective landing pages. Developed customer personas to design and draft new homepage concept for www.honeybadger.io. Professional Highlights Partner – Modulus 7 2011 – present Partner with SaaS companies and technical book authors for marketing and project management needs. • • Lead customer research, copywriting, and public relations efforts for promotion of Thoughtful Machine Learning in Python, a publication by O’Reilly pending Winter 2017. Launch SocialVolt.com, a social media management tool for companies who need their tweets monitored and reviewed before going live. Marketing Coordinator – Honeybadger.io 2016 First employee for a bootstrapped company selling error monitoring services to Ruby developers. • Develop content for the company blog, email, social, and advertisements on Cooper Press, increased readership by 46%. • Initiate homepage copy revision using voice of customer and market research data, in tandem with refocusing of product direction from full-stack to Ruby. Emergency Management Coordinator – City of Bellevue 2012 – 2016 Public education and community outreach spokesperson for the Office of Emergency Management. • • • Design and commission a video marketing campaign (http://bit.ly/ways_to_survive) to engage citizens in emergency preparedness; winner of the Best Government Online Video award in the 2014 Internet Advertising Competition (IAC), a 2014 Silver Telly, and the International Association of Emergency Managers (IAEM) 2014 Global Public Awareness Award. Increase digital marketing engagement utilizing social and email marketing campaigns by 27%. Manage operations, funding, and activities for Microsoft-sponsored volunteer amateur radio group. Education MPA (Emergency Management & Homeland Security Certificate), Master’s Thesis Option – University of Colorado at Denver BA in Political Science and Communication (with Distinction) – University of Washington – Seattle, WA

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