I'm a digital marketing enthusiast who is passionate about marketing that boosts brand image and growth, as well as increases a company's ROI. I have seven years of experience in digital marketing and a solid knowledge of analytics. I'm versed in the use of advertising platforms like Google Ads, Facebook Ad Manager, and LinkedIn.
I'm excellent at copywriting, and I create VSLs, including whiteboard animations. I have solid knowledge and experience in SEO, SEM, and lead generation. I've generated thousands of leads and increased ROI for brands I've worked with by over 50%. My love for IT has driven me to obtain a master's degree in Applied Artificial Intelligence and Data Analytics, which I have just added to my professional journey, while picking up knowledge of Python, R, Power BI, SQL, and advanced Excel.
I am highly proficient in the use of Microsoft Office, with an emphasis on MS Word, PowerPoint, and Microsoft Excel. I am Google certified in search ads, display ads, measurement, and analytics. I have a CPD-accredited postgraduate diploma in digital marketing and am certified in the use of Excel pivot tables for data analysis by 365datascience. I'm also SEO certified by Hubspot Academy.
I have excellent written and verbal communication skills. I can perform exploratory data analysis with data visualization and interpretation while giving valid recommendations for better improvement. I am creative, goal-oriented, innovative, and dedicated, with the ability to follow through on tasks and projects.