Temiloluwa Titiloye

N/A N/A Temiloluwa O. Titiloye Bradford, England, United Kingdom -- in/temiloluwa-titiloye SUMMARY Result-oriented digital marketing executive and SEO specialist with over 7 years of experience. Strong background in data analytics and a track record of developing successful marketing campaigns that are consistent with brand identity and values. Strategic, innovative, and skilled in Google Ads, Google Analytics, SEO tools (SEMrush, Ahrefs, YoastSEO), and Microsoft Excel. Recently obtained an MSc in Applied Artificial Intelligence and Data Analytics from the University of Bradford. EXPERIENCE Career break for obtaining a master’s degree University of Bradford September 2021 - September 2022, England, UK • Commenced a career break for a year to acquire a master’s degree in Applied Artificial Intelligence and Data Analytics. • Graduated with a merit honor from the University of Bradford, where I gained knowledge of Python, R, Power BI, SQL, and advanced Excel. • Since graduating, I've been upskilling and taking certification courses. Digital Marketing and SEO Executive GotoHub January 2021 - Present, Lagos, Nigeria • Enhanced brand awareness and engagement by 30% by leading the creative direction of marketing campaigns from concept to execution across social media, websites, videos, and print materials. • Drove online campaigns higher by 50% by creating excellent copies and promotional contents with Photoshop. • Increased efficiency and scalability by over 50% by monitoring KPIs to iteratively determine the best approach. • Built sales funnels and created Facebook and Google Ads campaigns that generated thousands of leads, while managing WordPress CMS with the incorporation of best SEO practices using YoastSEO. • Utilizing tools including Google search console, SEMrush, Google Ads, Google Analytics, and Ahrefs to measure performance and ensure ROI. • Developing creative solutions to maximize the use of limited resources to increase the reach of web presence and analyzing market trends and competitive intelligence to plan digital marketing strategies. Content Creator and Digital Marketing Executive Fab Chattels January 2020 - December 2020, Ibadan, Nigeria • Pioneered text, graphics, and video content for driving engagements. • Developed and managed promotional scripts with the use of Microsoft Office. • Designed cartoon and animation contents using Illustrator, Photoshop, and Doodly. • Boosted reach by 75% by creating social media campaigns for brand awareness using Meta Business Suite. • Enhanced efficiency by 50% by creating a content management and marketing plan . Digital Marketing Executive (Freelance) Mosquepay March 2019 - June 2019, Lagos, Nigeria • Improved campaigns by 70% by monitoring KPIs to optimize for best results across social media platforms. • Generated weekly reports and analytics centered on key KPIs using Google Analytics and Meta Business Suite. • Raised the conversion of ROI by over 300% for social media campaigns by using data analysis to facilitate informed decisions. Business Developer and Digital Marketing Executive Retval Technologies August 2018 - December 2019, Lagos, Nigeria • Spearheading entire marketing processes for brand awareness and authority building. • Increased awareness by 50% by developing promotional content and strategies toward offline campaigns. • Converted over 50% online reach by managing digital campaigns using Google Ads and Instagram while developing business ideas. Software Engineer Longbridge Technologies December 2017 - July 2018, Lagos, Nigeria • Supported as a team member in the Finacle customization department at UBA bank headquarters. • Reduced processing time by 50% by developing the front-end of a simplified standing instruction menu, simplified inward remittance menu, and simplified account opening menu using HTML, CSS, and JavaScript. • Improved delivery time by 70% by building the front end, back end, and database of a simplified outward remittance menu using Finnacle script, SQL, HTML, CSS, and JavaScript. Business Development Specialist The Greenhub Family • Built a blueprint for a proposed e-commerce store (The Greenhub Mart). • Co-developed 3 new projects. • Boosted the expansion of Creative Genius by 50% by developing new business ideas. January 2016 - December 2016, Ilorin, Nigeria N/A N/A EDUCATION Master of Science in Applied Artificial Intelligence and Data Analytics University of Bradford • Bradford, UK • 2022 • Merit Postgraduate Diploma in Digital Marketing Certifications for Professional Development • London, UK • 2022 Bachelor of Technology in Mechanical Engineering Ladoke Akintola University of Technology • Ogbomoso, Nigeria • 2015 • 2:2 CERTIFICATIONS Search Engine Optimization (SEO) HubSpot Academy • 2023 Certified in a standardized set of SEO principles and capable of optimizing a website to perform well in search engines. Google Analytics Certification Google Digital Academy (Skillshop) • 2023 Certified in the use of Google Analytics Microsoft Certified Azure AI Fundamentals Microsoft • 2022 Successfully completed the requirements of Azure AI Fundamentals. Digital Marketing (Postgraduate Diploma) The CPD Certification Service • 2022 Certified in the field of digital marketing Google Ads Display Certification Google Digital Academy (Skillshop) • 2022 Certified in the use of Google Ads display Google Ads Search Certification Google Digital Academy (Skillshop) • 2022 Certified in the use of Google Ads Search Google Ads Measurement Certification Google Digital Academy (Skillshop) • 2022 Certified in the use of Google Ads Measurement Data Analysis with Excel Pivot Tables 365 Data Science • 2022 This certificate demonstrates proficiency and signifies being qualified to apply expertise in the fields of data analytics and data science. INVOLVEMENT Member Applied AI society UoB • March 2022 - Present • Participating in forums and discussions on the future of artificial intelligence. • Attending events and summits on artificial intelligence. • Engaging in discussions on the new trends in the AI industry. SKILLS Content: Copywriting, VSL, Graphics, Adobe Photoshop, Canva, WordPress SEM: Google Ads, Google Analytics, Google Search Console SMM: Facebook Ad, LinkedIn Ad, Twitter Ad Data Analytics: Microsoft Excel, Power BI, SQL SEO: SEMrush, Ahrefs, YoastSEO