THAIS DE AZAMBUJA GUERINONI
Alberto Chabrier 226, Apt. 103, San Isidro- /--
Belcorp; Lima, Perú
Octuber 2016 – January 2018
Sales Force Strategy & development Analyst
• Guarantee a comprehensive value experience for the sales force ensuring a consistent
360° communication and flow of all touchpoints (magazine, printed materials, digital
platforms and events).
• Responsible for the execution and continuous improvement of sales materials and
communication strategies for the “New Sales Force Program”.
• Continuous research of the competition and investigation of the direct sales market’s best
Adidas Group SAC; Lima, Perú
Trade Marketing Specialist
Responsible for the execution of campaign activations in points of sale in order to
improve the consumer's shopping experience.
Enhance points of sale through the correct communication and visibility of the Reebok
and Adidas Originals brand imagen in order to generate conversion.
Identify strategic opportunities for low rotation products in retail corners at shopping
Coordination between sales and marketing taking into account product volumes and
Sales analysis and ROI tracking of campaigns and promotions.
Punto Visual; Lima, Perú
April 2015 – October 2016
Octubre 2014 – Abril 2015
Analysis and proposal of augmented reality in advertising elements in order to create
integration between traditional outdoor media and new digital media.
Community management - Responsible for posting high impact content on social media
platforms to increase visits and online traffic.
Analysis of sales reports in regard to the performance of sales executives and profitability
Development of the “Sissa Design” project with the aim of diversifying the business.
Bain & Company; Boston, MA
May – November 2013
Digital marketing internship
• Analysis of digital traffic through Google Analytics on the trends of users, page views
and time spent by users in different areas of Bain.com
• Development of competition analysis regarding the design and content of web pages
taking into account cases of high impact consulting, mentions in social media, blogs and
• Optimization and modification of corporate profiles of the consultants that appear on
Kraft Foods Perú, S.A; Lima, Perú
May – August 2012
Support in the development of Field re-launch campaign promotional packages to present
the brand's new portfolio.
Data collection and direct contact with suppliers to manufacture 83,000 packages with
Field products in order to be sold to traditional channels.
Sales growth analysis through the elaboration of diagrams and graphs based on modern
and traditional trade cookie inventory data.
Colegio Franklin Delano Roosevelt
1994 – 2009
Universidad de Lima
2010 – 2011
2011 – 2014
Flamenco, Steps, Photography