TOM LEVERS
46 West Main Street, Clinton, New Jersey 08809 -
MARKETING EXPERT
Website
www.DigitalLevers.com
LinkedIn
www.LinkedIn.com/in/TomLevers
SKILLS
Innovation of effectiveness in digital marketing, sales, channels, website traffic, social media, public
relations, and thought-leadership
Data-driven marketing that generates repeatable demand
Imaginative content to out-market the competitor
EXPERIENCE
DigitalLevers Marketing Consultant.
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11/15 – Present
Surpassed various client marketing plans to increase brand awareness and partnership with
industry relationships.
Constructing new relationships with media and stakeholders through creative strategies.
Improved demand generation metrics.
Conduct market analysis to identify challenges and opportunities for growth.
Directed operations across native search, paid search, social media, email, integrated text
outreach, video, and events.
Analyzed product strategies and tactics of unique vertical industry challenges, while the
competition was simply unaware.
Day to day project management with CRM, Nurturing tools, and website development.
Launched a successful affiliate marketing program with ROI results.
Manage email calendar, campaign production, deployments, list hygiene, and analysis.
Created efficient waterfall attribution reporting that connected all tactics (both online and
offline) to revenue, enabling revenue credit to the marketing channels by using multi-touch
attribution methods.
Partnered closely with back-end Website landing pages for conversion and digital asset
customer journey.
Generated fresh new ideas for how to build new online business and trial programs.
Developed a robust referral and customer loyalty program designed for the newest trust-based
sales.
TOM LEVERS
MARKETING DIRECTOR, ProfitOutdo, New York, NY.
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1/12 - 10/15
Managed this pricing analytics strategic business relationship and provided innovative technology
solutions that help clients address complex business needs.
International Sales Experience: North America, and EMEA.
Extensive Contract Negotiation successes.
Ability to gain access to C-level decision-makers.
Developed a team of both internal and external employees.
Directing and implementation that skyrocketed this company to acquired at 8X sales.
Grew market to thousands of users, using global strategy and tactics. Rapidly expanded partner
marketing.
Developed the image of the enterprise, embedded products, and consulting practice positioning.
Improved positioning, product features, and analyst acceptance to aligned to customer needs and the
purchase experience.
Created a satisfied user base and delivered on goals for long-term customer retention.
Created all marketing content, supporting trade events, roadshows, traditional advertising, and new
media contextual advertising to provide global sales funnel expansion goals.
Grew multi-touch/multichannel marketing digital marketing to generate the majority of a sales funnel.
DIRECTOR of MARKETING, Xandros / BridgeWays, New Haven, CT.
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2/04 - 12/11
Expanded the US and global marketing of this Linux OS and Analytics Software company by stimulating
awareness using website branding, marketing collateral, media advertising, press evangelizing, search
engine marketing, and viral marketing.
Rolled out the product to analysts, press, and testing partner markets.
Aligned customer needs and the purchase experience to sustain a premier image that resulted in a satisfied
user base that delivered on goals for long-term customer retention.
Applied long-tail processes, metrics, and partners are mentoring to deliver new sales channels and
techniques, imprinting thought leadership, and increased efficiencies.
Own and update reporting dashboard; communicate results to key stakeholders, partners, executives.
DIRECTOR of PARTNER MARKETING, Business Layers, Rochelle Park, NJ.
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10/00 - 1/04
Worldwide corporate responsibilities including all channel marketing program relationships, trade
events, seminars, direct response/telemarketing, mar-com, public relations, presentation creation, FAQ
positioning, ROI/Value propositions, and analyst relations.
Created US and EU channel marketing road-show programs with industry analysts and security channel
partners resulting in market leadership and increased market share.
Transitioned sale to Computer Associate.
EDUCATION
PROFESSIONAL
MBA IN MARKETING, Fairleigh Dickinson
University, Rutherford, New Jersey
BBA IN MANAGEMENT, Pace University, New
York, New York
Karrass Effective Negotiating
Heiman Miller Strategic Selling and Consulting
