Yig it
Koca k
an alyt ic a l, g o al-o r iented, f ull- stack digital marketer
D e ar H R Ma na ge r,
Please visit https://yigit-kocak.com for my web-resume.
S k i lls
Caree r
Base Knowledge
August 2017 - January 2018
Hitask (hitask.com)
- Branding (4 years)
- Statistics (4.5 years)
- UX/ UI Principles (5 years)
- Programming (5.5 years)
- Analytics (6 years)
Director of Marketing
- Increased revenue by 53.53%
- Increased sessions count by 19.60%
- Decreased bounce rate by 37.29%
- Decreased cost of inefficient PPC strategies and cut down
negative ROI
Marketing Foundation
- DB Querying (2 years)
- CRO (2.5 years)
- Adobe Suite (3 years)
- Copywriting (5.5 years)
- Spreasheet modelling (5.5 years)
March 2014 - July 2017
Phoenix (phoenix.com.tr)
Co-founder / CMO
- Acquired over 300K users with $10K marketing budget
- Decreased bounce rate from 35% to 1% indefinitely
- Created the complete system including front-end and the
back-end
July 2011 - February 2014
JotForm (jotform.com)
Growth Marketer
- Increased user growth from 300K to 1.2M
- Created & optimized hundreds of unique content including
guest blog posts, case studies, form templates and more
- Planned weekly and monthly marketing strategies to support
Channel Expertise
- Mobile (0.5 year)
- Viral (1 year)
- PR (1 year)
- Partnerships (3.5 years)
- Email (3.5 years)
- PPC (4.5 years)
- SMM (6 years)
- SEO (6.5 years)
- Content Marketing (6.5 years)
and inform management
Educatio n
Ce r ti f i ca ti ons
2012 - 2015
The Institute of Hacettepe
Google
Ankara, TURKEY
All AdWords certifications
Analytics certification
Mobile sites certification
Master’s Degree in Information Technology
Hubspot
2006 - 2010
University of Başkent
Inbound certification
Ankara, TURKEY
BS Degree in Statistics and Computer Science
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