Yvan Do
RVA
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linkedin.com/in/yvando
WORK EXPERIENCE
Digital Marketing Strategist
Marathon Consulting
September 2020 - Present
• Support digital marketing team on paid search campaigns for Marathon Consulting’s clients.
• Provide strategic data-driven analysis and recommendations.
• Management of Google Ads campaigns across multiple clients in various industry verticals.
• Communicate directly with clients on project initiatives, performance, and goals.
• Development and management of paid search campaigns performing regular account optimizations such as strategy, keyword
research, setting up campaign structure, ad creation, bid-management, display ad/landing page advisement, impression share,
budget pacing, and competitor analysis.
• Analyze performance data on a bi-monthly and quarterly cadence to write insights for ongoing client reports.
Media Solutions Manager
Goodway Group
May 2020 – September 2020
• Collaborate with business development, client services, and client success team members to drive profitable business.
• End-to-end campaign execution, including setup, optimization, insights, reporting, and billing, across programmatic, search and
social channels.
• Knowledge of platform campaign flow, including creative development and acquisition, setup/trafficking, trading,
troubleshooting, reporting and billing in multiple ad platforms.
• Dive into daily campaign metrics to find audience insights that can be applied across channels, maximizing performance and
future recommendations, as well as drive data storytelling.
• Translate strategy, data and technical set-up requirements with clients, and ensure reporting presents results in a meaningful way.
Principal SEM Analyst
Goodway Group
June 2018 – April 2020
• Manage paid search campaigns with client ad spend in excess of $2.5M+ annually.
• Created and tested a cross-functional workflow process between the SEM and Campaign Operations departments to increase
collaboration and efficiencies.
• Contribute to Goodway’s knowledge base by serving as a subject matter expert and sharing information within the company.
• Research and create paid search proposals/IOs using Google’s Keyword Planner to incorporate appropriate spending levels, costper-click estimates, and keyword recommendations to achieve the client’s goals.
• Research and prepare launch docs containing keywords, campaign structure, ad copy, and any other campaign parameter
recommendations such as ad extensions or device/bidding strategies.
• Create and pull reports using various reporting platforms including Google Analytics, Data Studio, and Tableau.
• Prepare monthly scorecards for accounting, weekly job summaries for team calls, and any other ad hoc reporting required to
communicate campaign performance.
• Promoted from SEM Analyst to Principal SEM Analyst in May 2019.
PPC Analyst
Workshop Digital
October 2014 - October 2016
• Manage client accounts across paid search, display and social (Facebook/Instagram, Linkedin) platforms.
• Leverage Google Analytics, Google Tag Manager and phone call tracking platforms (Marchex and CallRail) to properly track
performance data and to inform account optimizations.
• Conduct landing page optimization using Unbounce to improve user experience and conversion rates.
• Stay up-to-date on the evolving beta offerings within the SEM landscape and apply/implement changes on relevant accounts to
adapt to new or updated offerings.
CERTIFICATIONS
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Google Ads Certified Professional
Microsoft Ads Accredited Professional
Google Analytics Individually Qualified
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Kenshoo Search Certification
Google Tag Manager Fundamentals
EDUCATION
Master’s in Global Management
Antwerp Management School • Antwerp, Belgium
Bachelor of Business Administration in Marketing
B2C Marketing and European Business • James Madison University • Harrisonburg, VA