Yvan

Yvan

$100/hr
Certified Google Ads Partner | SEM & PPC Marketing Expert
Reply rate:
-
Availability:
Hourly ($/hour)
Location:
Richmond, Va, United States
Experience:
7 years
Yvan Do RVA - - linkedin.com/in/yvando WORK EXPERIENCE Digital Marketing Strategist Marathon Consulting September 2020 - Present • Support digital marketing team on paid search campaigns for Marathon Consulting’s clients. • Provide strategic data-driven analysis and recommendations. • Management of Google Ads campaigns across multiple clients in various industry verticals. • Communicate directly with clients on project initiatives, performance, and goals. • Development and management of paid search campaigns performing regular account optimizations such as strategy, keyword research, setting up campaign structure, ad creation, bid-management, display ad/landing page advisement, impression share, budget pacing, and competitor analysis. • Analyze performance data on a bi-monthly and quarterly cadence to write insights for ongoing client reports. Media Solutions Manager Goodway Group May 2020 – September 2020 • Collaborate with business development, client services, and client success team members to drive profitable business. • End-to-end campaign execution, including setup, optimization, insights, reporting, and billing, across programmatic, search and social channels. • Knowledge of platform campaign flow, including creative development and acquisition, setup/trafficking, trading, troubleshooting, reporting and billing in multiple ad platforms. • Dive into daily campaign metrics to find audience insights that can be applied across channels, maximizing performance and future recommendations, as well as drive data storytelling. • Translate strategy, data and technical set-up requirements with clients, and ensure reporting presents results in a meaningful way. Principal SEM Analyst Goodway Group June 2018 – April 2020 • Manage paid search campaigns with client ad spend in excess of $2.5M+ annually. • Created and tested a cross-functional workflow process between the SEM and Campaign Operations departments to increase collaboration and efficiencies. • Contribute to Goodway’s knowledge base by serving as a subject matter expert and sharing information within the company. • Research and create paid search proposals/IOs using Google’s Keyword Planner to incorporate appropriate spending levels, costper-click estimates, and keyword recommendations to achieve the client’s goals. • Research and prepare launch docs containing keywords, campaign structure, ad copy, and any other campaign parameter recommendations such as ad extensions or device/bidding strategies. • Create and pull reports using various reporting platforms including Google Analytics, Data Studio, and Tableau. • Prepare monthly scorecards for accounting, weekly job summaries for team calls, and any other ad hoc reporting required to communicate campaign performance. • Promoted from SEM Analyst to Principal SEM Analyst in May 2019. PPC Analyst Workshop Digital October 2014 - October 2016 • Manage client accounts across paid search, display and social (Facebook/Instagram, Linkedin) platforms. • Leverage Google Analytics, Google Tag Manager and phone call tracking platforms (Marchex and CallRail) to properly track performance data and to inform account optimizations. • Conduct landing page optimization using Unbounce to improve user experience and conversion rates. • Stay up-to-date on the evolving beta offerings within the SEM landscape and apply/implement changes on relevant accounts to adapt to new or updated offerings. CERTIFICATIONS • • • Google Ads Certified Professional Microsoft Ads Accredited Professional Google Analytics Individually Qualified • • Kenshoo Search Certification Google Tag Manager Fundamentals EDUCATION Master’s in Global Management Antwerp Management School • Antwerp, Belgium Bachelor of Business Administration in Marketing B2C Marketing and European Business • James Madison University • Harrisonburg, VA
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