PERSONAL DETAILS
Name:
Rachel M. Macharia
Tel:
-/-
E-mail:
-
Address:
P. O. Box- Nairobi
Nationality:
Kenyan
PROFILE
A proactive, innovative and committed team player. A quick learner with
excellent interpersonal skills, resourceful, commercially aware and self-driven to
consistently deliver exceptional performance in dynamic and demanding
environments.
KEY COMPETENCIES
1. Responsible, results oriented with strong organization and leadership skills.
2. Trustworthy with a high level of integrity.
3. Innovative, good decision-making and problem solving skills.
4. Excellent Interpersonal and communication skills.
5. A strong team worker, strategic thinker, reliable and dependable.
WORK EXPERIENCE
June 2019- Present: Freelance Content Writer
I craft useful and compelling B2B and B2C marketing content that grows
businesses.
April 2011- June 2019: Media Edge Interactive, Red House Group
Position held: Business Development Manager
● Effectively managed Kenya Airways’ in-flight magazine, Msafri advertising
platform including account management and business development.
●
Was chief liaison between the publisher and advertisers; managed
bookings, artworks, billings, and magazine distribution to advertisers.
●
Successfully managed the transition from quarterly to bi- monthly and
current monthly publishing that resulted in increased revenue.
●
Successfully maintained existing business and attained 30% new customer
growth through successful contract negotiation.
●
Planned and prepared sales budgets for the sales team in line with the
company’s growth targets and managed operating costs.
●
Formulated and implemented sales and marketing plans relevant to the
firm’s strategic interests and successfully achieved sales targets.
●
Assisted in media buying and sourcing for airport advertising clientele.
Dec 2009- April 2011: UNIGLOBE Northline Travel
Position held: Customer Service Manager
● Formulated a calendar of corporate events for the firm; training workshops,
staff parties, team building and coordinated their execution.
●
Effectively managed client follow-up for feedback on bookings and transfers
and up-sold the company’s products like Travel Insurance and Tours.
●
Maintained good relationships with service providers and up-to-date
knowledge of client's business, competition, industry news and trends to
facilitate mining of opportunities.
●
Provided regular input on all account activity, conducted regular client visits
to maintain current business and develop new opportunities, and generated
weekly sales reports.
●
Effectively handled travel enquiries, complaints and communicated client
needs to the sales team.
Jan 2008 – To Nov 2009: Unique Office Solutions Limited
Position held: Client Relations and Administrative Officer
●
General management of daily office operations, received payments,
procured and monitored office supplies and equipment.
●
Maintained supplier & client records and reviewed procurement policies.
●
Managed reservations, booked travel and accommodation.
●
Managed the director’s diary, updated files and performed requisite
clerical duties i.e. typing, photocopying, scanning and e-mail.
July 2005 – Sept 2007: UNIGLOBE Northline Travel Ltd
Position held: Corporate Account Executive
●
Spearheaded group travel arrangements, coordinated travel logistics and
facilitated planning for conferences and events for the firm’s clients.
●
Generated sales reports, prepared tender documents and proposals.
●
Maintained existing accounts, recruited new clients and proposed
strategies for business growth.
●
Followed up on client enquiries, handled complaints with a solution-oriented
approach and participated in training workshops.
●
Provided primary contact for senior level management referrals and
established priorities for the team in consultation with managing director.
January 2005 – June 2005: Open view Business Systems
Position held: Marketing Executive
● Marketed and sold computers, laptops, printers and related accessories.
●
Generated reports on sales performance, leads and sales forecasts.
●
Maintained and enhanced existing clientele and collected payments.
July 2001 – Dec 2004: Aren Software Ltd
Position held: Senior Marketing Executive
●
Marketed and sold a payroll software program and was actively involved in
revamping it to include a HR functionality.
●
Trained clients on software usage and conducted site visits for customer
support.
●
Maintained existing clients, identified new markets and areas for product
enhancement.
●
Created advertising campaigns for awareness, conducted market research
and competition analysis.
●
Effectively managed all office administration; payroll, petty cash, and
remitted monthly and annual returns.
Jan 2001- July 2001: Chart Information Systems
Position held: Marketing Executive
● Sold computers and accessories.
●
Conducted market research, participated in exhibitions to promote the
company’s products and review competition.
●
Maintained weekly sales reports, leads and sales forecasts and collected
payments.
EDUCATIONAL BACKGROUND- CIM Level 6 Diploma in Professional Marketing
Strategic Marketing, Mastering Metrics & Digital Strategy
2. 2014 International School of Advertising, ISA
Certificate in Media Management
3. 2014 Centonomy
A 10-week program on personal financial management- Kenya Institute of Management
Diploma in Marketing- University of Nairobi
Bachelor of Arts, Sociology and History
