Rebecca Cullen

Rebecca Cullen Marketing and Communications SEO Writer Santa Monica, CA 90405-- Accomplished storyteller enthusiastic about creating innovative, compelling marketing and communications copy. Collaborative team member adept at engaging diverse audiences across mediums and channels. Authorized to work in the US for any employer Work Experience E-Commerce Copywriter Octonuts - Remote September 2022 to Present I work closely with the marketing manager and brand CEO of this small business to create branding and marketing for an up-and-coming nut butter company. I research and write SEO-optimized copy for web pages and landing pages. I make site recommendations based on SEO performance and customer engagement. Senior Copywriter Contract Microsoft Content Studio Simplicity Consulting - Bellevue, WA March 2022 to September 2022 I collaborated with managers and PMMs to create client-centric copy for Microsoft Security and Microsoft 365 products like Teams. I ensured writing is consistent with Microsoft's voice and brand guidelines, apply SEO best practices, and create qualitative user tests. I have written: • emails (welcome, promotional, nurture, confirmation, etc.) • long-form SEO articles • landing pages Freelance Digital Marketing Specialist Netconcepts Digital Marketing Agency - Los Angeles, CA November 2019 to March 2022 • Created Voice & Tone Guidelines for high-profile clients to implement across all print and digital channels • Created brand scripts for clients to communicate brand story, company mission, and forge an emotional connection with customers • Crafted headlines and articles viewed by over 1 million visitors a month across 6 websites • Oversaw a staff of writers, editing content and ensuring brand consistency • Crafted compelling customer-centric “about” pages, landing pages, and web copy, resulting in increased traffic, rankings, and conversion • Researched and determined relevant keywords and entities for pages using MOZ and Ahrefs • Optimized clients’ articles for SEO, traffic, and increased brand awareness • Wrote podcast intros for two top-rated Apple podcasts resulting in over 8,000 monthly downloads • Wrote weekly marketing newsletter increasing brand awareness and converting dozens of leads into customers • Developed Instagram and YouTube strategies • Wrote captivating YouTube thumbnail headlines resulting in over 100,000 views • Wrote website conversion reports for clients to optimize their mobile and web presence Freelance copywriter Rebeccacullenwriter.com - Santa Monica, CA January 2012 to March 2022 4/2020 - 3/2022 MomRelaunch, San Francisco Assisted Founder/CEO with marketing concepts, marketing copy, and email campaigns. Managed a website redesign. 1/2017 - 12/2020 Wrote bios for Sotheby’s ReMax., web copy for Topia, Roger Love, Voice Place, SerenaLoves, BorderBuddy, WhatIsMyIPaddress, Vet Comp & Pen, VA Claim Pros, Strategic Veteran, Ritani proposal stories for Ritani.com, created a landing page for Viiddo app. 12/2019 Created all content for cannabis site why2fly, including homepage, headlines, taglines, product descriptions, about page, etc. Freelance Writer/Blogger Rebeccacullenwriter.com - Santa Monica, CA January 2012 to March 2022 Essay featured in the L.A. Times February 24, 2018 “L.A. Affairs” column. Medium (https://medium.com/@rebcull2) Published in the Startup, Slackjaw, Hello Love, Humor Me, P.S. I Love You, Better Humans, UX Design, The Ascent, and the Writing Cooperative with over 69,000 views total. Splitopia Regular blogger on relationships and divorce in support of Simon and Schuster book, Splitopia-. Eastville Comedy Profiled Janeane Garofalo, Pheobe Robinson. E-Commerce Copywriter Why2Fly - Remote July 2021 to November 2021 Worked closely with CEO and web designer to lead branding and copywriting for launch of cannabisinfused condiments, coffee, and nut butters. Created all product descriptions, wrote SEO-optimized web pages including about page and homepage to build brand awareness and drive conversions. Author Wisdocity Publications and Malahide Press - Los Angeles, CA November 2018 to August- Co-authored a book with serial technopreneur and career coach Reena Gupta Career Interrupted: Navigating Career Crossroads and Defining Success on Your Own Terms. The book debuted #1 in Work Health, Vocational Guidance, and Unemployment on Amazon in August 2021. 2019 Co-authored a book, Turbulence: 50 Years on the Leading Edge of the Airline Industry, establishing David Banmiller as a thought leader in his industry and landing him several current interviews on CNBC to discuss the current state of the airline industry. Education Bachelor of Arts in Lit/Creative Writing Binghamton University - Binghamton, NY, US Skills • SEO • Content Creation • Email Marketing • Creative Writing • Social Media Strategy • Branding • Copywriting • WordPress • Blogging • Content Management • SEO Tools • Digital Marketing • Ecommerce copywriting (3 years)