JOANA CATBAGAN
Paid Ads & Social Media Manager
Digital Marketing Specialist
HIGHLIGHTS OF QUALIFICATIONS
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Skilled in different PPC Platforms:
Google Ads (Search, Display,
Remarketing, Youtube, Smart
Campaign, Performance Max,
Discovery), Microsoft Ads, Facebook
Ads.
Proficient in different tools: Google
Analytics, Google Ads Editor, Microsoft
Ads Editor, Data Studio, Google Tag
Manager, Google Search Console,
Spyfu, SEMrush, Swydo)
Basic knowledge in Graphic Designing
using Canva and Phonto.
Knowledge of PPC programs and
optimizing data gathered from both
organic and paid sources.
Excellent communication skills.
Extremely well versed in advertising
and marketing lingo. Very broad work
experience having performed a lot of
negotiations from clients to suppliers to
creative people.
Customer-focused & customeroriented working behavior.
LOCATION: Manila, Philippines
SKYPE ID:
live:joanacatbagan
EMAIL:-EMAIL:
https://marketingbyjojo.wordpress.com/
SKILLS
Marketing & Sales
Social Media Management
Events Management
Content creation & scheduling
Writing/Speaking
Market Research
WORK EXPERIENCE
PAID ADS MANAGER
That! Company (Leesburg, Florida, US): March 2021 - Present
Responsible for building company's paid digital strategy across channels and
the buyer's journey. • Plan & build out ad campaigns, experiment & deliver
performance reporting to the team, and optimize campaigns to reach desired
performance (Google Ads, Microsoft Ads)
DIGITAL MARKETING SPECIALIST
PurpleClick Media (Singapore): May 2019 to February 2021
Responsible for helping maintain a brand by working on marketing campaigns
through social media and search engine ads (Facebook Ads, Google Ads). •
Perform market research, strategizing with other marketing professionals and
content creation.
ASSISTANT MANAGER – CURATORIAL & EXHIBITIONS PROGRAMMES
National Gallery (Singapore) January 2018 to March 2019
Develop & provide logistic implementation of curatorial programs which include
talks, workshops, lectures, round-table discussions, conference, tradeshow, and
art exhibitions. • Content development & marketing of events via social media.
ADVERTISING AND PROMOTIONS MANAGER
Medianation Inc (Manila, PH): November 2012 – December 2017
Event Management, Media Relations, Sales and Promotions, Content
Marketing– generate 360-degree marketing for different events/talents, write
proposals and template sponsorship/media packages • In charge of different
promotional materials.
EDUCATION
CIIT PHILIPPINES, COLLEGE OF ARTS AND TECHNOLOGY
Digital Marketing Specialist Program
Short Course with certificate (June 2018 – August 2018)
UNIVERSITY OF SANTO TOMAS, PHILIPPINES
Bachelor’s Degree in Business Administration, Major in Marketing
JUNE 2007 – March 2011
CERTIFICATION
Google Search Ads, Google Display Ads, Google Video Ads, Shopping
Ads, Google Apps Ads, and Google Ads Measurement – valid until
January 2024
