Ojo Abayomi. Joseph
Plot 12 Block 5, Ogudu Phase 2, Lagos.- +
-, -.
https://www.linkedin.com/in/abayomi-j-ojo/
Digital Communications & Strategy
I'm an innovative and strategically minded Digital Consultant & Strategist who consistently increases market
share and revenues in growth and diminishing markets by skillfully producing branded email campaigns,
content strategy, SEO strategy, integrated with social media and traditional marketing.
Past
Brands Handled
➢ EmailForest
➢ Chartered Financial Analyst (CFA Nigeria)
➢ HouseOfJethro
Core
Competencies
Email Marketing
Vision Mixing
Social Media Strategy & Implementation
Marketing Strategy
Online Reputation Management
Website Analytics (Google Analytics)
Online Consumer Research
Online Lead Generation
Digital Planning & Strategy
Communications
Professional
Experience
WORKFORCE GROUP
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2018
Product and Inbound Marketing Manager
Leverage state-of-the-art marketing technologies and tools to drive website traffic,
user engagement, leads and ultimately increase revenue. Work with internal and
external web development resources to drive SEO/SEM strategies and tactics. Develop
and execute digital marketing plans for the Workforce’s product portfolio
CHARISOL TECH. (REMOTELY)
2018
Digital Business Development Manager
Develop and present sophisticated proposals to key agencies in North America to
acquire new clients for the business. I serve as customer liaison by working with sales
team members to support field activities, follow up on customer issues and
opportunities in the selling of the products and services.
I work collaboratively to assist the Digital Marketing and Sales team in identifying
areas for monetisation and sales opportunities.
Ojo Abayomi / RESUME
Page | 2
TIMELESS WOMAN CONFERENCE
2018
Online Campaign Manager/Communications Director
Managed all marketing, communication, branding, social media, video production, and
web content creation for the 2018 Timeless Woman Conference Featuring: Reverend
Funke Adejumo, Tara Durotoye. Managed 3 members and department budget to
engage interested participants and drive all brand goals online for the event.
Developed a unique online strategy through Facebook Ads, Instagram Ads, Bloggers
OutReach, Email Marketing and Content Marketing to drive the target for the
conference which saw over 2000 attendees at the conference.
IBIDUNNI IGHODALO FDN – LAGOS, NG
2017-18
Social Media Strategist/Account Manager
Managed social media communities on behalf of Ibidunni Ighodalo Foundation
including content development, monitoring and metrics reporting with posts reflecting
the most relevant clinical topics, the emotional needs of couples-in-waiting, and
“current events” in the infertility world.
INDEPENDENT NEWSPAPER – LAGOS, NG
2016-18
Social Media Manager/Breaking News Editor & SEO Assistant
Attracted over 300,000 monthly visits using SEO, social media. I helped to rank the
website in the top 600 by multiple sources on Alexa.com.
Ensure proper delivery of kinds of stories that will drive independent.ng traffic, helping
to make independent News the must-use, go-to digital source for news and
information in Nigeria. I managed and grew the followers on Instagram.
BUSINESSPLUS SERVICES – (Digital Agency)
2015-16
Freelance Digital & Content Strategist
Collaboratively design and execute targeted email campaigns, digital strategies for
brands while generating sales for such brands. Contribute to social media pitches.
Content Development for the brands, campaigns & pitches.
Part of Social Media Team for #StartUp9JAthursday #cardexpo2016 #IloveMyBoss
Part of Influencer marketing campaigns for brands l ike RackCentre.
FED. SCIENCE & TECH. COLL. – KATSINA
2015-16
Ojo Abayomi / RESUME
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Academic Tutor
FORZA FUTBOL – USA
2013–14
Weekly Contributor
Generated contents for weekly online publications.
Produced specialized football match previews and post-game reports for every team in
every round of the division.
RADIO PRODUCTION –
Unilag Radio, Lagos
2012–13
Intern Presenter
Presenter on Onstage a
Radio Magazine Programme.
Assisted in the preparation of news content including the content of other segments to
be read live on the radio.
Education
UNIVERSITY OF LAGOS – LAGOS, NIGERIA
-
Bachelor of Arts in C
reative Arts with U
pper Second Class Honors
UNIVERSITY OF LAGOS – LAGOS, NIGERIA
-
Master of Arts in T
heatre Business Management - I n view
Professional
Affiliations &
Achievements
●
Member of The Independent Television Producers Association of Nigeria'
(ITPAN)
2013
●
Award for the best Class Governor
●
Federal Road Safety Club
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Digital Marketing CERTIFIED Powered By Google, IAB Europe. 2016
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Social Media Proficiency Powered By Shaw Academy
2016
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Nim Graduate Membership
2017
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A member of Press Team for Annual Event #SMW2017, Reviewed each
- (Member)
2013
2016
day of the event (Social Media Week Lagos 2017 Edition) David Idagu
(media Relations officer)
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REFEREE
Speaker at the Social Media Week Lagos 2018 Edition.
References available upon request