Abby Nduta

Abby Nduta has a Bachelors in English and Literature. She loves words. Driven by the passion for writing, technology and business, she brought in 2 more other team members to create a service that could use her passions to make an impact. She started by writing content for businesses and websites 4 years ago before founding Lifeline Content Solutions. Over time, she developed a passion for online audiences and how she could help businesses build an online presence. Abby is inspired by experts in the field like Carol Tice, Kathleen Gage and Heather Lloyd-Martin. She attends webinars and constantly seeks advice, in addition to learning from them.

Abby strives to ensure that she and her team deliver and meet client expectations. She ensures that the values that define them like excellence, integrity and growth guide every decision and activity within the business.

Abby enjoys staying up to date on what is happening in the content creation industry and related niches. She is aware of best practices like SEO and the latest trends like Google AMP. She aims at making impact through her business and even in her society. She is a member of a community based organisation, and professional bodies like The Bloggers Association of Kenya, The Writers Guild Kenya and the ATB Entrepreneurship club.

In a bid to grow professionally, Abby is under a Digital Marketing Microsoft mentorship and is a YALI fellow at the East African RLC. She also enjoys writing fiction and poetry.