Abdallah Syam
Senior Performance Marketing Specialist
I'm Abdallah Syam, a Senior Performance Marketing Specialist, with 3 years of
experience in more industries, I'm a multitasking person and constantly
develop my skills to keep pace with the market.
I have a good experience with eCommerce and B2B&B2C markets. Expert with
organic growth and conversion optimization, A/B testing.
Expert in analysis/market research/growth reports, and digital marketing
tools, and have the experience to build a brand from scratch.
Personal Details
Gesr Al Suez, Cairo, Egypt,
(--SOCIAL LINKS
Have high knowledge of marketing psychology and experiments.
LinkedIn
Facebook
EXPERIENCE
SKILLS
Brand Marketing Specialist at J&T Express Egypt, Cairo
August 2022— Present
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Build, plan and implement the overall digital marketing strategy.
Digital Marketing Strategy
Marketing Psychology
Responsible for the topic selection and writing of marketing copy, pay
attention to the growth of community users, and improve influence and
attention.
E-commerce Development
Responsible for the planning, execution, follow-up, and evaluation, and
summary of the activity effect.
A/B Testing
Responsible for tracking industry news, writing and publishing public
opinion press releases.
Conversion Rate Optimization
Media Buying
B2B, B2C Marketing
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Create creative and performance content for Social Media.
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Monitor the performance of creatives across channels.
Content Marketing
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Deal with agencies for marketing activities and campaigns.
Communication Skills
Launch optimized online adverts through Google Ads, and social media
platforms, to increase company and brand awareness.
Ability to Multitask
Measure the performance of digital marketing efforts using a variety of
Web analytics tools.
Ability to Work in a Team
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Fast Learner
Digital Marketing & ECommerce Specialist at AWA Food Solutions, Cairo
May 2021 — August 2022
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Creating digital campaigns budget plans for 3 brands in the market, that
explain how to drive business growth and ensure satisfying ROIs.
Creating all paid ads campaigns
Managing the eCommerce part for company products and also publishing
the products in more marketplaces like (Amazon - Noon - Jumia - Cartona
- Talabat).
Setup Facebook tracking events on Woocommerce to be installed on the
website.
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Coordinating offline marketing activities and events.
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Managing the social media for 2 brands (S&S - Keto Slim).
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Creating monthly growth reports of social media performance.
LANGUAGES
Arabic
English
Digital Marketing Specialist at Ferdox Business, Cairo
July 2020 — April 2021
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Developed social media content plans and also website content.
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Created the buyer persona for potential customers.
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Created media buying and digital marketing plans.
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Run Social Media Ads& Google Ads campaigns according to agreed upon
digital marketing plan.
Created lead generation campaigns to attract the target audience.
Account Manager at Espadra, Remotely
March 2020 — September 2020
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Identified and maximized sales opportunities, and increased customer
retention rates.
Manage Instagram account and up-to-date knowledge of all retail
promotions.
Helped to increase customer return rates by providing excellent
customer service at all times.
EDUCATION
Bachelors, New Cairo Academy, Cairo
2018 — 2022
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Business Administration
COURSES
Marketing Psychology (Advertising - Pricing - Targeting)
Digital Marketing
Completed Media Buying
Mini MBA in Entrepreneurship
The complete Conversion Rate Optimization course
Amazon Vendor Central
Noon Seller Support
E-COMMERCE EXPERIENCE
Online Marketplaces I worked on it:
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Amazon
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Noon
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Jumia
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Cartona
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Fatoora
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Talabat
TOOLS EXPERIENCE
Platforms & tools I worked on:
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Google Analytics
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Google Tag Manager
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Meta Pixel
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Adjust
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Zoho
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AdSpy
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Hootsuite
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Mention
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Emplifi
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Canva
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WooCommerce
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Shopify
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Elementor
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WordPress
