Abdulateef Abdulmaleek

Abdulateef Abdulmaleek-|+234 -| Lagos, Nigeria LinkedIn | Portfolio Executive Summary Content marketing professional proficient in content writing, content strategy, Search Engine Optimization (SEO), content distribution & social media networking. Results-oriented, reader-focused and empathetic freelancer helping B2B, SaaS & Tech brands generate sign-ups through long-form content writing and content strategy. Areas of Expertise Content Writing Research Editing Collaboration Social media Content Management Feedback & active listening Content performance analysis Technical Reporting Search Engine Optimization Content Strategy On-page optimization Content audit & research. Content Management Systems Link building Content distribution & recycling Strategy development Collaboration & networking Measurement Themes, Topic & Keyword analysis Professional Experience Simpli Content Marketing Writer August 2022– November 2022 Queensland, Australia Simpli is an early-stage business consulting startup established to provide small businesses with the tools and resources needed to sustainably grow their business. Content Writing  Research & Editing: Successfully researched topical issues for input into company’s board-approved 50-paged business health framework within two (2) months of resumption towards creating lead magnet and educating ICP on the company’s unique differentiators.  Website Copywriting: Built a 39-page copywriting project documentation workbook to support website copywriting. Content Management  Content Management Systems: Developed an editorial calendar for content production schedules, a directory of 50 prospective podcast guests and an outreach sequence towards building the company’s networking & collaboration.  Collaboration, Feedback & Active listening: Communicated with internal SMEs for content creation through active video conferencing, sharing loom recording of feedbacks and questions, and communication via Microsoft teams. Search Engine Optimization  Site analytics setup: Successfully setup Google Search Console and Google Analytics to track and report direct and search traffic performance on company website.  Keyword research: Conducted keyword research for targeting commercial landing pages to drive traffic to the company’s business consulting pilot training for SMBs. Beglobalsafety (ARVIST) SEO Content Writer/Content Manager February 2022– June 2022 Chicago, US Arvist is a tech startup that uses human centric AI to reduce supply chain costs. The technology uses AI for proactive safety and predictive maintenance to reduce workplace injuries save logistics operation costs. Content Writing  Blog post writing: Successfully researched and delivered 12 long-form blog posts that educated readers on workplace injuries and promoted the company’s AI-powered proactive safety solution.  Newsletter writing: Supported the launch and writing of weekly newsletter to engage email subscribers and drive traffic to the website.  Article writing: Curated and researched content (Article & PowerPoint deck) on AI myths and ethics for the company CEO’s speaking guest invitation.  Thought leadership: Curated and researched safety issues in Nursing home and delivered a thought leadership content that was published in an online health magazine and drove organic traffic to company site. Content Management  Social media management: Supported social media content creation and audience engagement analysis to audit content strategy success and improve engagement.  Content recycling & distribution: Successfully recycled blog articles into infographics and memes that was distributed in newsletter and LinkedIn to increase engagement. Lateef’s Resume  Collaboration, Feedback & Active listening: Communicated with internal SMEs for content creation through active video conferencing, sharing loom recording of feedbacks and questions, and communication via Microsoft teams. Search Engine Optimization  Keyword research: Conducted research on SEMrush to identify high-volume/low-difficulty keyword to support site ranking.  Technical reporting: Conducted monthly site audit with SEMrush’s and fixed technical SEO errors that caused a 16% increase in site performance. Upwork Freelance Content Writer February 2021– May 2022 Freelance, Remote Delivered SEO Content writing and Website copywriting for four (4) B2B, SaaS, & B2C brands in Europe, US and the Oceania. ProsperSpark (US)  Research & Content Writing: Wrote a long-form Future-of-Work article that generated social traffic from New Year trends and promoted company’s Excel VBA services. Qrank Consulting (UK)  SEO Content Writing: Delivered over ten thousand (10,000) words of SEO articles that led to a fifty percent (50%) site rank increase for company’s client in the health and wellness niche.  Content Management: Managed content upload and interlink on Wordpress to support content creation process. E & G Digital Services (Australia)  Website copywriting: Supported website design process by designing four (4) wireframes and writing micro-copy for in- house copywriters. Gaeanovo, LLC (UK)  Website content writer: Wrote SEO blog posts for company’s client to increase search appearance for local photography studio queries in the US. IPI Group Limited SEO Content Writer October 2020– November 2020 Abuja, Nigeria IPI Group Limited is a business management services startup that helps small business manage and automate their business processes. The company has a suite of business tools including Crater 365 (process automation), Tucana (Web hosting) and Gloomme (Freelance job marketplace). Content Writing  Blog post writing: Successfully delivered weekly blog articles that increased brand’s local search appearance for relevant keywords. Early Career Livingston Research Academic Research Writer April 2019– September 2019 Completed 8 client-approved academic research writing tasks using qualitative research methods, data collection and research design, thesis writing and conceptual framework design. University of Ilorin Volunteer Research Assistant (Department of English) October 2018– January 2020 Volunteered to review literature, collect and analyze data, and draft articles for journal publications Education B.A (Honors) English & Literature University of Ilorin, NIGERIA Professional Development  CXL Technical Content Marketing Certification, CXL 2023  Business Processes Management Notation training, Simpli  Hubspot Content Marketing Certification, Hubspot 2020 Leadership/Community Involvement  Author, TheWriteProcess (Newsletter educating content writers on the primacy of process) 2023 - present  President, National Association of English and Literature Students, Nigeria 2018 2022 - Tools Wordpress, Google Docs & Grammarly, Figma, SEMrush, MOZ, Google Analytics, Google Search Console, Microsoft Teams, Slack. Lateef’s Resume