Abhishek Madhavan

Abhishek Madhavan CONTACT 853, Block 17 Baba Kharak Singh Marg New Delhi-110001 WORK EXPERIENCE Freshdesk E-mail: -Website: https://in.linkedin.com/in/abhishekmadhavan Phone:- May 2016 — Present Lead Marketing Manager First marketing hire & currently marketing lead for Hotline: Oversaw cross-functional team as Hotline went from zero to hundreds of thousands in revenue. Generated over 5000 high quality leads over 10 months in a completely new market, translating into revenue of more than $0.5 million in ARR Introduced and lead content-marketing at Hotline which got our blog close to 20k monthly visits - leading to share of organic signups going up to 80% (Note CAC for organic ~ 0) Executed ad campaigns across FB, Twitter, and Adword campaigns that consistently generated clickthroughs of more than 7% (vs industry average 1-2%). Supervised team for outbound campaigns that had response rates of 10% (Industry average being 1%). Spearheaded creation of internal core team dedicated to content & brand, reporting directly to the CEO. Piloted Freshdesk's first full blown outbound campaign: targeting Silicon valley's biggest startups. Initiated and closed key partnerships with Times Internet, Y-combinator, Branch metrics and the Twitter Fabric team. Crowdfire Jan 2015 — April 2016 Senior Product Manager Part of core product team which built virtual marketing chatbot- Firebot, at Crowdfire (More than 200k MAUs). Product manager for Publish: Social media scheduling app with algorithms that calculate the ‘best time to post’ depending on your followers guaranteeing increased views, and engagement. 1 million+ users globally. Set up user-acquisition channels that still bring in 15% of app downloads monthly. QUALIFICATIONS - MBA in Marketing from Symbiosis Centre for Management and Human Resource Development. (3.2/4 CGPA) - B.Tech in Electronics and Communication Engineering from Anna University, Chennai. EDUCATION MBA in Marketing June 2013 — Jan 2015 Symbiosis Centre for Management and Human Resource Development, Pune Marketing project with Cummins India Ltd (Fortune 500 company ): Devising marketing strategy for the LHP segment diesel generators in Pune region to increase market share. Awarded Pre-Placement Offer for exceptional performance. Market Research Project for Pidilite Industries: Mapping the voice of dealers, Abhishek Madhavan 1 contractors, carpenters to study market for anti-termite treatment of wooden furniture and make strategic recommendations to increase 'Terminator' (anti-termite solution) sales in the Pune region. Awarded Pre-placement offer for exceptional performance. Consumer Behavior Project for Sony Television: Depth interview administration and analysis amongst SEC C in Pune; to aid in developing engaging storylines for TV serials, on SONY Pal television channel. B.Tech in Electronics and Communication September 2009 — April 2013 Anna University Obtained B.Tech degree with a CGPA of 7.7 ACHIEVEMENTS AND OTHER INTERESTS - Developed and launched 'GoodShows' - GoodReads for TV shows and movies on iOS in December 2015; currently has over 3000 downloads with 200 returning, active users. - Write extensively for Wired magazine, Y-combinator backed Hackernoon, and Huffington Post. In the last year alone, my writing reached over 100,000 people globally including execs from dozens of startups, including Amazon, Facebook, Google, Snapchat and Twitter. - Recognised by LinkedIn India as an influencer in tech. - Consultant for Headspace (One of the hottest SF based startups) for India strategy. - Currently conceptualising possibly India's mainstream tech podcast for Saavn originals. - Youngest to be named in ProductManagerReview's 40 most influential in product management globally alongside folks from Facebook, Google, Amazon etc. Achievements in college: - Marico Over The Wall National Winner, December 2013: Came up with an Innovative Digital Strategy for Marico's Set Wet brand. - TCS Smart Manager National Winner, Tata Consultancy Services, October 2014. - Campus Finalist, Reckitt Benckiser's Maverick Challenge, September 2014. - National Level Finalist at IIM Calcutta Adquest, August 2013. - LatentView Analytics Data Premier League Winner, January 2014: Awarded PrePlacement Offer for being among the top 15 from amongst 2123 participants from India's Top 30 B-schools. TEST SCORES Global Rank 153, Kaspersky-Mensa Global ThinkTest, August 2014 (amongst top 200 from 40K High IQ people globally.) - Score of 132 in MENSA IQ test. ('Gifted', less than 2.3% of test takers) - CAT, October 2012, 97.88 percentile - CMAT, September 2012, All India Rank 47 - SNAP, December 2012, 99.94 percentile - XAT, January 2013, 94.00 percentile LANGUAGES English, Hindi, Tamil, Malayalam, Punjabi (Limited proficiency). Abhishek Madhavan 2