Abiodun Awoyale

AWOYALE, ABIODUN BABATUNDE  #6, Alhaji Akanbi Street, Alexander Estate, New Oko Oba, Agege, Lagos.  - - Skills Expertise in creating a marketing program for retail outlets. Strong project management skills, such as time management, people management, organization, and leadership, gained through managing numerous projects. Strong marketing development and strategy skills. Experience with both trade marketing and tiered distribution gives me a more diverse understanding of a company’s needs. Outstanding interpersonal communication skills leveraged to develop productive longterm business relationships. A global perspective helps me find unique and internationally appealing marketing techniques. Qualitative and quantitative research skills. Excellent analytical, critical thinking and problem-solving skills. Ability to use statistics and stories to show businesses why “my” product or service helps them. Key Achievements Shot and aired 3 different TVC commercials for McDowell’s Reserve Whisky in 39 terrestrial TV stations in Nigeria and DSTV, 4 stations in Ghana, 1 station in Liberia and French version for Congo market(DRC) and Portuguese version for Angola. Also had Radio, OOH and Digital campaigns during this period. Successfully developed and executed ground breaking brand activation activities in Nigeria & Ghana. These includes but not limited to McDowell’s Reserve Whisky, Bagpiper Whisky, Whyte & Mackay Scotch Whisky. Instrumental to the change of the Nigerian Spirits landscape with the successful positioning of McDowell’s whiskey brand in the market. Managed the Cold team for Guiness Nigeria Plc. in delivering according to Cold objective of world class chiller deployment, management and maintenance across all regions. Won Award as Best JW Manager for 2010/11 at Diageo GAME Conference at Cape Town in March 2011. Summary Accomplished Sales and Customer Service Specialist experienced in turning excellent service and sales strategies into bottom-line results in customer loyalty and increased profitability. Solid background in providing outstanding service, building customer relationships and exceeding sales expectations. Proven success in generating store revenue and collaborating with team members on improving efficiencies. Exemplary leadership ability with a drive to motivate and assist others while maintaining organizational objectives. Strong team leadership and committed to excellence through producing positive results and customer satisfaction. Selfmotivated, punctual and reliable, and passionate about building lasting business partnerships and consistently exceeding expectations. Work experience 2016-06 - Till Marketing Manager date Tetra Pak (West Africa) Limited, Alausa, Ikeja, Lagos. Manage several key accounts and attracting new business. Monitor and manage large marketing budgets. Troubleshoot and all round monitoring of new business development. Review financial and budgetary data and streamlining areas to maximize potential sales opportunities. Provide an external, market based, forward looking view to the organization. Deliver actionable business intelligence insights to the company’s strategy development and all key stakeholders. Identify growth opportunities and working with Product Management and Sales Management on product development and deployment, with a total portfolio view. Act as value added consultants and influencers with Customers through delivery of impactful and relevant information. Lead and improvise key company planning processes such as Strategy cycle, end to end product management, promotional investment management. Organize team building and mentoring sessions. Generate potential client leads for online content development firm by attending trade shows, responding to online inquires and making cold calls. 2016 - 2016 Marketing Consultant Tetra Pak (West Africa) Limited Alausa, Ikeja, Lagos. Spearheaded the implementation of Consulting projects and ensure compliance to the Expert Services methodologies for: analysis and understanding of customer operational losses, and implementation of performance improvement. Verified, refined and developed the effectiveness of such methodologies. Supported the global network of Expert Services staff. Managed growth in technical sales through improvement in customer productivity, development and delivery of innovative new Consulting services. Improved customer retention and satisfaction through implementation of improved standards in product fulfillment, returns, shipment packaging and inventory management. Realigned marketing team members to better suit career motivations, interests and talents appropriation, leading to enhanced output, optimized morale and morale workflow. 2012 - 2015 Regional Head, Marketing & Trade Marketing United Spirits Limited (Division of UB Group): Importation, Sales, Distribution & Marketing of Spirits & Wine brands in Nigeria. Reported to the Vice-President Marketing & Development, Emerging Markets (Africa & Asia) with 5 direct reports comprising of 3 Assistant Trade Marketing Managers (Nigeria, Ghana & Liberia, Cote D’Ivoire), 1 Brand Manager and 1 Marketing & Research Executive. Delivered Sustainable Volume & Profit growth through World Class Market place Execution, driving the sustainable commercial viability of USL products within the Emerging markets. Managed overall marketing & trade marketing P&L management for viable markets (Nigeria, Ghana, Benin Republic). Developed and executed strategic brand marketing plans driving sustainable growth in one of Diageo's largest contributors in Africa. Directed marketing planning meetings to evaluate current techniques and formulate new plans. Analyzed business developments to forecast potential sales. Conducted surveys to better pinpoint potential markets for products in the retail sector. Evaluated various marketing strategies to better understand areas where improvement can be made. 2012 - 2012 Category Manager Visibility Guinness Nigeria Plc. Lagos, Nigeria Reported to Head, Cold & Visibility, responsible for Category Management Capability Insight Based POSM Solutions delivery by channels Consumer & Customer Marketing Activity Management. Supervised and trained Sales and Activation Agency Personnel. Developed selling kits and point of sale materials that are consistent with Sales and Marketing objectives to gain the desired results from the trade within assigned channel. Managed operational marketing in the channel: sales drivers, activation programs, and POS execution. Supported the customer marketing manager on-trade in the decision making process by coordinating feedback through direct interaction with field sales, brand marketing. Managed hub consumer marketing in its decisions being the voice of the channel and customers. Managed the Measurement processes and outcomes in the key account channel: Share versus competition, category growth, NSV, GM, OP, Cash, Brand health, Distribution, Visibility, Promotion. 2010 - 2012 Brand Manager Johnnie Walker Diageo Brands Nigeria Ltd. Nigeria. Importation, Sales, Distribution & Marketing of Spirits brands in Nigeria. Reported to Marketing Manager Spirits, Managed delivery of AOP for Johnnie Walker through execution of GAME Plans and activities. Managed Route to Market challenges for Spirits in Nigeria including pricing, COGS, etc. Collaborated with other Business teams within the country, African team members, West African Spirits (wasp) Hub team & GBT on Scotch Category insights. Trained and mentored the field sales team through weekly and monthly accompaniments. Organized monthly regional meetings to review performances for previous month and plan for the next month. Managed creative and experiential agencies in the market. 2007 - 2012 Brand Manager Brown Spirits, Nigeria Reported to Marketing Director, I managed 3 Brown Spirits brands including Dark Sailor Rum, Chevalier Brandy & King Robert II Scotch Whisky. Managed the introduction of King Robert II Scotch Whisky into Trade End to End from high-level interaction with Ian McLeod’s, Scotland and Market delivery. Managed Chevalier Brandy Re-launch into Trade End to End from pre-production planning to actual production and Market delivery. Fashioned out Sales Strategy for the sticky brands mentioned to attain ample sales in line with the agreed Marketing Strategic direction. Worked with In-Sales team to fashion out and work through Sales Strategy. Increased efficiency and productivity of my brands’ contribution to AOP volume from 9% to 22% in 2 years. Managed the end-to-end introduction of King Roberts’ II Scotch Whisky 75cl into the Nigerian market in 2009, following up later with 20cl in 2010. Managed the end-to-end re-introduction of Chevalier Brandy into the Nigerian market in 2010, with 2 pack size formats – 70cl and 5cl sachet. Managed the NAFDAC registration of brands from Radico Khaitan Pyt, India for selling into the Nigerian market. The brands are Magic Moments Vodka, 8PM Whisky and Old Admiral Rum. 2004 - 2007 Assistant Sales Manager Grand Oak Limited (formerly Nigerian Distilleries Limited): Yaba/Surulere, Agege, Lagos Island/Epe, Aba Territories. Achieved profitable volume sales target for the territory (retail and wholesale). Ensured Retail Redistribution Scheme is deployed to gain full return on investment. Ensured contact with all Distributors and minimum top 5 wholesalers of each distributor. Worked with ASM, training dept and HR to build personal sales capability. Managed Recommended Price compliance in distributors’ and retail outlets. Ensured effective customer/business development to counter competitors’ activities in the territory. Key Achievements: Sales function in designated territories and Area different times. Increased efficiency and productivity Aba territory by over 70% over a Sales period of 3 years and contributed over 68% to Area growth, culminating in upgrade to Regional growth in Jan 2007. Award winning Customer Service and Distributor Management Manager – increased Value of Customer base from 18mill. to 108 mill. in 3 years. Education 2016 - 2016 Advanced Diploma in Project Management Alison 2014 - 2017 Masters in Business Administration University of Lagos 2002 - 2002 Certificate of Proficiency in Information Systems Management APTECH 1991 - 1997 Bachelors of Science in Animal Science Obafemi Awolowo University