Adebisi Faridah Adebiyi

Adebisi F. Adetokunbo-Adebiyi 1 Adeola Hopewell Victoria Island, Lagos Mobile:- Gender: Female D.O.B: 19/12/1988 Email:- EDUCATION Goldsmiths, University of London London, United Kingdom ● MA in Critical and Creative Analysis (Merit) Sept 2011 – Sept 2012 Brunel University, West London, United Kingdom ● BSc in Politics and History - De-Aston Boarding School, Lincolnshire, United Kingdom ● A-levels subjects included Media studies, Government and Politics, English Language and Literature and Fine Art - WORK EXPERIENCE Freelancing Sept 2017- till date. Media Strategist and Digital Media Content • Client online and offline media and marketing coordination; taking online campaigns and bringing them off line for campaign sustenance. • Liaising with influencer marketers and blogs; collaborating with these 3rd parties to create awareness for brands and campaigns and also sustenance activities to push brands TOMA. • Email newsletter campaign strategy to increase sign ups, clicks, readership and more • Video content creation for one off projects and campaigns. • Brands worked with include; Vodacom Nigeria, Savvy Magazine, Afrione, Mr Ekpa, IO Furniture Ltd, The Nail Studio VI etc RDM Ringier Nigeria May 2017 – Sept 2017 Senior Digital Account Manager/ MTV Base Africa, Nigerian Breweries ● Strategic Planning and digital campaign budgeting for digital clients Nigerian Breweries ● Regular communication and liaison with clients at a senior level ● Generating accurate sentiment and ORM reports for client campaigns such as Nigerian Breweries Real Deal Experience, Felabration and through solutions such as Radian 6 and Meltwater. ● Pitching fresh and innovative ideas to clients such as using Twitter Convo ads for client MTV Base Africa. The twitter convo ads were an interesting feature to use as it is rarely utilised within the Nigerian digital space. However the campaign in its first month was able to pull over a million impressions, over 5000 retweets and reach was increased by 300%. Further positioning MTV Base as a trendy, digitally savvy brand. ● Completing projects to a specific schedule and within an agreed budget ● Using your knowledge and skills to appease clients, develop the team and the agency in the most productive way. Aqua Online October 2015- April 2017 Content Marketing Manager/ MTN Nigeria Account ● Strategic planning, content marketing for current client MTN Nigeria. ● Knowledge of Wordpress, editing and publishing blogging material ● Assist in the planning and execution of seasonal campaigns; value added services and initiatives such as 2015’s MTN Sharing Is Good campaign, and problem solving initiatives such Sim Registration 2016 and more. ● Increase in MTN Twitter and Instagram followership since 2015 by 200% and 150% ● Increase in MTN social media engagement since 2015 through relevant, snackable content peaked at 300% with more comments, shares and reposts. ● Adoption of the Music Plus app relaunch within social media space; trended on Twitter for 4 days with over 6 million impressions across Twitter, Facebook and Instagram. ● Assist in the planning and execution of real-time social media marketing during events ● ● ● ● ● ● ● Trends research and keywords case study analysis for client presentations and online content curating. Market research and segmentation knowledge Keep team and clientele apprised on all competitive activity, trends in new media through internal memos and meetings Extensive use of the Radian 6 content management software Prowess in video production and editing for MTN video content using Adobe After Effect and I-Movie. Coordination of monthly reports on social media activity, trends and content engagement levels. Content management and negotiations regarding the MTN content platforms. Duties included content production, legal reviews, content scheduling and development to meet the clients marketing KPI. Vimedia Advertising/ Enplug Africa, Lagos Online Content Marketing/ Social Media Specialist July 2014- October 2015 ● ● ● ● ● ● ● Report to over all Account Manager to ensure objectives are being met Assist in brand coordination and fulfillment efforts with brand marketing initiatives for Enplug Africa clientele. Develop strategic plans to execute client marketing activities online Assist in the planning and execution of real-time social media marketing during events Keep team and clientele apprised of all competitive activity and new trends in digital marketing through internal memos and company Newsletters, monthly. Sourcing and conceptualising all creative copy for Enplug Africa digital space as well as Enplug Africa accounts and clientele. Administrative responsibilities include those regarding clientele ROI’s, online campaign analytics and status reports. NYSC Mekuwen Primary School, Eti Osa II; Ikoyi, Lagos. July 2013- July 2014 Guaranty Trust Bank/ Ndani TV and Luxe, Lagos Jan 2013– July 2013 Corporate Affairs ● Worked with Ndani – the online media space powered by GTB ● Responsible for developing creative content, marketing and brand awareness ● Building and maintaining online followership on social media platforms such as Twitter, Instagram, Facebook and more. ● Utilisation of online data extraction to process and record information, facilitating measurable output ● Extensive market research into consumer demands and tastes to enable Ndani’s further expansion in 2013, providing retail and tech services as well as entertainment. ● Broadening the capabilities and influence of the Guaranty Trust brand by increasing social network followership and interactions due to successful online campaigns, events and PR pushes ● Events planning and management including Autism Week, Ndani TV presents DKM, SME Week while viewing each event was an opportunity to raise awareness for causes, the arts and ideas ● Widening the demography for each event with new media strategies and angles ● Researching fashion trends and concept marketing planning for future editorials with mood boards and project calendars at the initial stages of the Ndani Luxe project. Source Marketing, London May – July 2012 Marketing Trainee ● Extensive use of the software SPSS for data input, extraction and consolidation ● Collecting and analyzing data and statistics for Source Marketing clients, Vodafone UK, The Woodlands Rescue and Orange UK ● Analytical review and variance analysis of group disclosures. Also an introduction to online data extraction software, DataCrop and Feedity. ● Managing a number of key projects from initiation to closure, with prevalent creative input. From Face to face marketing to Guerilla marketing tactics, such as Flash Mobs. ● Building and maintaining relationships with key stakeholders nationally and within clientele. Also seeking new markets and new clients to add to the company's portfolio Silverbird Television, Lagos June – Aug 2008 Intern/Runner ● Organising programme time slots and schedules ● Thinking on my feet in live recording scenarios ● Creative thought and execution in cases of pre-recorded footage ● Sourcing guests and topics for the anchors at the time, Patrick and Ireti Doyle, to use for the 8 am "Morning Show" ● Trends and ratings reviews, allowing me to understand from a very young age the importance of data collection, feedback and consumer tastes ● Interacting and building relationships with various people I met while working at the network LEADERSHIP & ACHIEVEMENTS ● ● ● ● ● ● Content Manager and editor for MTN Nigeria content platform; the Yello Hub from November 2016 till date. Content Marketing and styling work for Guaranty Bank’s Lagos Fashion Week 2014. In partnership with The StyleHQ fashion and lifestyle blog and Konga Shopping Online. Writing fashion, lifestyle and CSR articles for The Guardian Newspaper, LPM Blog, Sleek Magazine, Guaranty Trust Bank blog. Freelance fashion public relations and styling work for Nigerian based brands such as Rayo, Konga Shopping Online, KinaButi, House 38, The Okunoren Twins and more. Including styling Nigerian entertainment personalities such as Vonne Vixen, Michelle Dede ,Toolz and musician Tonye Garrick. Creative Direction and Production of the “Nehemiah Project” 2011, in partnership with Sahara Group. Public relations and promotions for the “In Our Ghetto” project campaign from 2011 to 2012. The project gained wide coverage and is featured on CNN Inside Africa. CONTENT PORTFOLIO ● Development of marketing strategy and content for TV Series “Gidi Up”, Eko Law and The CEO movie (available on request) ● Blog posts https://www.linkedin.com/pulse/big-data-nigeria-buzzworthy-bullsht-adebisi-faridahadebiyi/ https://www.linkedin.com/pulse/programmatic-online-ads-decoded-tech-rant-well-reallyadebiyi/?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base%3BDiYxrKgRTE mcTRGMV8AgaA%3D%3D http://lpmpaper.blogspot.com/2011/07/music-meets-runway.html ● MTN Yello Hub management and content development; yellohub.mtnonline.com SKILLS AND INTERESTS ● ● ● ● Language: English (native) French (competent) Computer: Radian 6, SPSS, Meltwater, Hootsuite, Mail Chimp, Excel, Power Point and over all Microsoft Packages, Wordpress Content Management System. Certifications: Google Certified; Adsense, YouTube Brand Certificate, Project Management (on-going) Interests: Digital Media, Production, Writing, Literature, Sports, Pop Culture, Philosophy and Current Affairs. REFERENCES ● ● ● Richard Iweanoge MTN Nigeria-Adepoju Bakare Aqua Online-Gareth Dale Brunel University-