Adi Putra
Digital Marketing Analyst
Profile Summary
Currently working as digital analyst at MidPlaza Holding, who
owned 21 strategic business units that tackles a wide variety of
industries. My role as an analyst is clearly, helping and give our
strategic business unit a better vision and actionable plan to
Contact Details
achieve their macro objectives together.
--Teluk gong North Jakarta
Working Experience
Digital Marketing Analyst
Midplaza Holding | Business or sector : Holding Company
January 2016 - Present
Education
Tarumanagara University
2011 – 2015
Marketing Management
✓ Create budget plan, KPI and a robust digital marketing strategy as a
means of preemptive strategies to achieve macro objectives from related
brands.
✓ Utilize, manage as well as improving all digital marketing campaign (e.g.
Methodist School Jakarta
Facebook, Instagram, Google Ads, Email marketing and Content
2008 - 2011
marketing) in order to effectively tackles and maximize the campaign
Class of Social Science
Stella Maris Jakarta
1999 – 2008
Primary until Middle School
conversion.
✓ Partner with 3rd party vendor and act as a liaison between internal team
and media or agency to ensure all of the deliverables are aligned with
brand or marketing objectives.
Tools I have used
✓ Gather and manage the relevancy of data across analytics tools (i.e
Google Analytics, Socialbakers, Facebook Insights, Falcon, Power BI, etc)
and turn it into a precise decision in monthly or even in a daily basis.
✓ Monitor and supervise digital media budget to assure a correct budget
allocation for each campaigns in every digital channels.
✓ Produce analytics report which consisted of website, digital media and
social media assets for a future development combined with an actionable
plan.
✓ Work closely with related departments in Midplaza Holding such as (PR &
Marcomm, Brand, Graphic Design, Etc) to further develop and improve
campaign performance for each business units.
✓ Provide consumer insights as well as stay up to date with the latest digital
marketing trend which will be shared to internal team or other
departments.
