AJAY K KOTHAPALLI
PHONE
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EMAIL
Sr. USER EXPERIENCE DESIGNER
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Motivated by passion, driven by great design.
I am a designer working in the digital medium, creating experiences through products.In designing experiences,
I am interested in exploring the relationship between the principles of meaning, function and form through the surprising
possibilities of digital technology. I strive to create designs which both leave a lasting impression, while effectively solve a problem.
My combined experience at different companies have taught me a lot about design and, most importantly,
user behavior. I have been the user advocate across teams wherever I go, and the experiences and interfaces I’ve designed have
always gone above and beyond client expectations.
WORK EXPERIENCE
Kaybus (Now Prysm)
USER EXPERIENCE DESIGNER
Dec 2015 - Till Date
Worked on some exciting new features of recommendations and understanding
user behaviour. Worked on widget management, Two click content access by
bringing in overlay, Search, category filtering and User onboarding of the web app.
I have learned attention to detail by working on microinteractions that mattered
to the user most. Done card sorting and defined IA for merging two pages .
PROFESSIONAL SKILLS
average
Realty Redefined
Sr UX/UI DESIGNER
Wireframing
Dec 2014 - Nov 2015
Designed android app from requirement level to prototyping and UI designing.
Visual Mockups
Redesigned CRM maintaining UI consistency and following UCD methodology.
Worked on deadlines to make the app live in two months. Did user testing on app
Prototyping
to implement their feedback in design. Worked on AgentSearch app which is
User Testing
live on play store.
Mahathi Software
USER EXPERIENCE DESIGNER
Feb 2014 - Nov 2014
Worked on UX and UI designing of health care apps. Done prototyping,
User journeys, Task flows and wireframing of the apps. Worked on UI designing
of Adminstrator dashboards and patient discharge applications. Did IA on
corporate website. Helped them on branding.
good
great
User Personas
Heuristics
Site Mapping
Task Flows
Storyboards
Google, Serco
USER EXPERIENCE DESIGNER
Mar 2013 - Jan 2014
Wireframed a user profile page that displayed Map data more simply and elegantly
Style Guides
Tested infinite scrolling feature on users and used data to improve pagination
Created task flow outlining the user process for the “Search” feature
Made mock-ups of the search icon for searching maps and navigating.
Sainsbury’s ,
Totpman and EE
Dec 2010- Nov 2012
PROFESSIONAL TOOLS
average
PRODUCT DESIGNER & INTERACTION DESIGNER
Increased conversion rate of business trial sign up form by redesigning it
HTML/CSS
Defined a product strategy for onboarding users after they sign up
Javascript
Collaborated with engineers to implement a system for good shopping experience.
Concepted and wireframed a new page layout and navigation for the help center
Sketch
Axure & Balsamiq
EDUCATION
Photoshop
Master of Science
HUMAN COMPUTER INTERACTION
2009 - 2010
University of East London,London
Illustrator
Visio
B.Tech
INDUSTRIAL BIOTECHNOLOGY
2004 - 2008
Bharath University, Chennai
Pen & Paper
good
great
