Eyitayo AJAYI
6, Gbadamosi Opesa Street off Opeki Road, Ipaja,
Lagos
MOBILE:-,- E-MAIL:-
PERSONAL SUMMARY
Performance driven digital marketing and media advertising specialist with 4+ years
experience in traditional advertising, extensive knowledge of online advertising media
landscape, programmatic advertising and media partnerships. I’m looking to build a great
value for the organization.
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BIO DATA
Sex:
Male
Date of Birth: 10th of March 1990
Nationality:
Nigerian
Religion:
Chirstian
WORK EXPERIENCE
Digital Media Manger - Sponge Limited (Current)
Senior Media Manager Nestle Nigeria (MAGGI, Nescafe and Golden Morn): Responsible for
developing digital media strategy and buying, data analysis and campaign budget management.
Support Media Planner & buyer on Diageo and Alat (Digital Bank): Responsible for digital media
buying, data analysis and campaign budget management.
Reponsible for building the Coke Copa and Goal.com Partnership strategy and campaign align with
Sponge and Goal.com.
Digital Strategist & Head Monitoring Department - Bytesize Digital Marketing
February 2016 – December 2016
Senior Account Manager Heineken Nigeria & Legend Extra Stout
Responsible for developing digital campaign strategy and plan for Champion the Match,Live
Your Music, Shape Your City campaigns and The Interview.
Successfully launched the Heineken UCL 2016 campaign using Jose Mourinho PREP-TALK.
The campaign generated over 1 million views in two days (using Facebook Youtube as the lead media)
which recorded the Nigerian Market as the best performing market.
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Media Strategist - mediaReach OMD (Affiliate of Omnicom media group)
August 2015 –February 2016.
Account Manager on Guinness (Malta Guinness, Dubic, and Johnnie Walker): Responsible for
developing media strategy for the YOU VS CAMPAIGN themed campaign for Malta Guinness.
Account Manager on Tiger Brand (Tastic, Dangote noodles and Nutribix): Responsible for
developing the media campaign strategy and planning, also Implementation and reporting
campaign performance.
Media Strategist - Sharemind Lagos LTD (Affiliate of Mind Share Global, GroupM)
May 2014 – July 2015
Developed and executed traditional media strategy.
Lufthansa Nigeria (Digital Media): Was responsible for developing Digital strategy, online sale
performance, Implementation and reporting campaign performance.
Huawei (Integrated media strategy): Developed the winning media strategy including (Digital
media) pitch document for Full year - 2015 campaign.
Campari (Media Strategy): Developed the media strategy document for- (Red Passion)
campaign.
Spectranet (Social media Strategy/ Media Strategy): Developed the full media strategy (digital/
traditional) and executed the first ever online campaign using Social advertising, Search engine
marketing (keywords) & video advertising. (Generated an estimated 7million naira profit per month for
the 3 months duration of the campaign with a media investment of N2million. )
Content Manager - Aitec Africa Conference - 13th & 14th March 2013
Developed content for Aitec Africa conference on BANKING & MOBILE MONEY WEST
AFRICA - LAGOS: Consolidating and Monetizing the Gains of Innovation http://yrn.me/628
Head Digital Marketing (Co-founder) - Coinaire Games LTD,
January 2012 – February 2014
Developed content strategy for the website and social media platforms to maintain sustainability and
engage fans.
Analyzed and recorded daily digital statistics of online activities on the gaming site and all social media
platform using Google analytics.
NYSC- Adetolu Private School Mowe Ogun State Nov-
Assigned to be a chemistry teacher. In the course of severing my country, I was:
Responsible for the student’s day to day development in how they study chemistry
Responsible for their Total Man Concept (personal development).
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VOLUNTEER WORK
Event Management team - Covenant University Convocation Planning Committee
Personal Assistant to a Public Speaker and Author of a motivational book ‘A-Z Life lessons’, while on a
national tour 3 months
CERTIFICATION
Project Management Specialist - CompTIA Project+ Certification June 2010
International Project Management Professionals (IPMP) – CPM Certification April 2012
Chartered Institute of Marketing - CAM Diploma in Marketing Communication (CIM) on-going
EDUCATION
BSc. Industrial Chemistry Oct 2007 - July 2011 Covenant University 2nd Class Honours
ACHIEVEMENTS
First runner up, Best Overall education Software - Imagine Cup 2011 Competition (Microsoft Nigeria) May
2011
SKILLS
Media Star Research analysis tool, Double Click ad server, Microsoft Office suit, Google AdWords ,Google
Analytic, Google data studio
REFEREE
Mr. Tope Adebayo - (Wemabank Nigeria PLC) Telephone:-; Email:-Professor K. O. Okonjo - Covenant University Ota, Ogun State (Chemistry Department)
Telephone Number:- ; Email:-
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