Akanksha Singh
--OBJECTIVE: To continue to grow in leadership and knowledge, excel and broaden my horizon; interact
and work with team members to address and solve real world marketing/corporate communication
challenges.
EDUCATION
M.A Mass Communication SIMC, Symbiosis International University
April 2010
B.A English (Hons.) Lady Shri Ram College, Delhi University
March 2008
PROFILE SUMMARY
A marketing communication professional who specializes in ATL & BTL activities, developing
collaterals and implementing integrated (print, digital and events) campaigns.
As a communication specialist and with strong writing background, I have hands-on experience in
writing, scripting, packaging articles for any medium (Print/TV/Radio)
Creative and aggressive person capable of developing and maintaining a positive and productive team
environment with integrative thinking skills
Passionate client focused professional with deep understanding of delivery processes
Excellent Communication and Presentation skills with detail oriented approach.
Flexibility in adaptation to a wide range of work environment
Ability to inculcate new relevant skills with ease in a time sensitive frame
WORK EXPERIENCE
Marcom Generalist
Sept’15-Till Date
Honeywell International
Designed broader marcom strategies that address cross SBU needs or synergies (ie. e-presence,
channel similarities, event collaborations etc).
Distilled marcom strategy into specific in-country actions to ensure big-picture outcomes for
Connected ACS & SBUs.
Executed Connected ACS projects within country – whether initiative based (ie. Connected Homes,
Connected Buildings, Connected Workers) or broader strategies identified by Sub Managed multiple projects, from multiple stakeholders, and ensure best-in-class delivery aligned with
business objectives.
Engaged with industry marketing, channel marketing, product marketing, and CoEs for creative
services, digital marketing, Trade Show & Events and Regional Traffic/Project Management to ensure
best-in-class execution.
Deputy Manager – Marketing Communications
June ‘13 – Sept’15
Jindal Steel & Power Ltd, Gurgaon HR, India
Executed and launched a steel product in retail market with aggressive branding and promotional
activities- ATL, BTL, Digital and Launch events.
Developed an annual event property for a product and organized and handled the first of its chapter
overseas with 100+ customer participation.
Managed and implemented ATL & BTL activities which includes - Brochures, media engagement, media
planning, conferences, digital and print campaigns, customer events, approvals for projects and
authorities, project list, key accounts
Amplified communication with key customers of the company through- Annual Events, eDMs,
newsletters, social media etc
Developed media partnerships and Developed 360° Brand Communication for Media engagement –
Print, Online, Events, Conferences, Trade Shows & Social Media
Developed 360° promotional plan for crucial products – Print campaigns, Specific & technical
Brochures, held interactive sessions with target customers across the main markets etc.
Senior Correspondent
June’10 – May ‘13
Dataquest & Voice Data Magazine, Cyber Media Publications
Covered Indian IT & Telecom (ICT) industry extensively for the publication in print and online mediums
Written articles, Industry analysis, in-depth reports on ICT Industry trends and technologies and
conducted various interviews with business leaders from both Telecom & IT companies.
Represented the publication at various international & national media events, conferences and
forums like Mobile World Congress, Computex, CES, Samsung Forum, Aspect Customer Forum etc.
Headed the Online content strategy for Dataquest magazine’s portal feeding the website with day to
day live feeds on IT industry and major movements in the industry for the target readers.
Industry Internships
Live India-Hindi News Channel
Nov’09 – Dec’09
IBN7 Hindi News Channel, NETWORK18
Apri’09 – July’09
Amar Ujala Publications Ltd
May’09 – June’09
