Alan Esquivel
Professional Summary
Front-end developer with 3+ years of experience in all aspects of the development lifecycle,
including requirements analysis, design, development and production support. Proven ability in
optimizing web functionalities that improve data retrieval and workflow efficiencies.
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My experience in Javascript has allowed me to pivot into the world of Analytics. Understanding the
internals of tracking software allows me to help companies build custom conversion tracking,
diagnose tracking issues, and build custom reports that allow my clients to make sound decisions
regarding their business.
https://www.linkedin.com
/alan-esquivel-
EXPERIENCE
Chula Vista, CA
Freelance Web Developer | Upwork | Feb 2021 – Present
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Debug errors, troubleshoot issues and perform routine performance
optimizations for clients
Transform app designs into front-end code with HTML, CSS, & JavaScript
Build web applications with web development best practices
Write high-quality, scalable, and reusable code
Freelance Portfolio
Alan E. - Web Developer/
Web Analytics Specialist Upwork Freelancer from
Chula Vista, United States
Web Developer | Digital Reach Agency | March 2022 - Present
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Landing page design and development in website builders (WordPress,
WebFlow, etc.)
Landing page software (Unbounce, LeadPages, etc.) for paid advertisements
(Google Ads, Facebook Ads, etc.).
Routine maintenance on various client sites
Solving cross department tickets which vary from tracking issues, dev plans,
template creation, and analytics reporting
Web Analyst | Zageno | April 2022 - December 2022
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Implemented tracking conversion points
Oversee Google Analytics for a 55 million/per year company revenue
Created documentation for everything tracking related to help marketers
understand conversion tracking
Weekly meetings with team managers to discuss data tracking improvement
Web Developer/Web Analysts | Galactic Fed | May 2021 – March 2022
● Landing page design and development in website builders (WordPress,
WebFlow, etc.) or landing page software (Unbounce, LeadPages, etc.) for paid
advertisements (Google Ads, Facebook Ads, etc.).
● Draft up the estimated number of hours on landing page briefs.
● Understand client needs, communicate expected hours of completion (brief),
execute on the solution, provide details of the solution
Wordpress Developer | PayScale, Inc | July 2020 – Feb 2021
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Developing features to enhance the user experience
Ensuring web design is optimized for smartphones
Performed routine maintenance on plugins, core systems, and updates to
marketing pages
Education
Meta Front-End Developer
Certificate - Coursera
In-Progress
SKILLS
PHP / CSS / HTML
Jquery / JavaScript
Firebase
Node.js / React / Ajax
WordPress / Webflow
Unbounce
Photoshop
SEMRush
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Fixed bugs from existing websites and implemented enhancements that
significantly improved web functionality and speed
Web Developer | Habitat ADU | Feb 2021 – May 2021
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Developed dynamic and interactive website that ensured high traffic, page
views, and user experience
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Built a custom tool to allow users to design their own ADU unit and place an
order which was manually done before
Gather and refine specifications and requirements based on technical
requirements or UX design
Designed processes for cleanup and performance improvement that
minimized downtime
