Alexa Axtle

ALEXA AXTLE Advertiser E D U C AT I O N ALEXA AXTLE I am a woman entirely committed to my passion; innovation. My greatest satisfaction is to generate, coordinate, and lead your communication strategies to create a positive perception of your brand internally and externally. As well as develop new sensitivities towards your brand through the implementation of new trends. July-December 2018 CIT Reid Diploma Events Management February-June 2018 CIT Reid Certificate III Events March 2018 CIT Reid RSA Certificate August 2016 Hotel Crowne Plaza Event Management Intensive Course 216 hrs. May- Thesis "Implementation of interactive dramaturgy as a learning method for digital natives between 7-9 years” - Universidad Intercontintental (UIC) Master on Scriptwriting Mexico, D. F. - CONTACT--- www.pluiedi.com https://www.pinterest.com/pluiedi/ May-August 2007 - PROFESSIONAL SKILLS Centro Universitario de Comunicación (CUC) Bachelor Degree on Advertising Title Mexico, D. F. Escuela Activa de Fotografía Photographer Title Mexico, D. F. Creative Visualisation Diplomaed Mexico, D. F. Academia Abraham Lincoln Teacher’s Mexico, D. F SALARIED WORK SCHEME Conceptualisation Copywriting Strategic Thinking Management March 2020August 2019Jan 2020 Nimic Productions Content Manager Brands under my direction: Nexus Human Services - Social Media monthly campaigns CIG (Canberra Imaging Group) - Social Media monthly campaigns Bugalugs - Social Media monthly campaigns April, May, June 2019 QT Hotel Events Sales Consultant December 1, 2018January 29, 2019 Hoban Gallery Supervisor at East Space Museum Negotiation Customer Service Budeget & Planning Project Management Sales Driving teams Complex problem solving Jindii EcoSpa Manager SALARIED WORK SCHEME October, 2016December, 2017 July, 2013 February, 2015 August, 2011June, 2013 Monsanto Admin Officer Creation of new tag line and refresh of brand identity. Internal Communication (website, newsletters, blog). Development and implementation of the Security Culture. Development of interactive online trainings and Security Programs. Creation of internal campaign for launching the area. Planning and budget. International Company Convey Communications. Position: Head Creative. Brands under my direction, developed from the very beginning: • Vecto Mobile US (Multi IMSI - Sim card) Brand identity for lauching. Website's concept, orientation and contents: www.vectomobile.com Brand's corporate video. Motion graphic's scripts and team driving. Brochure development in english and spanish. Packaging proposals. BTL campaign for launching in US and frontier. Social networks Fb and T. Customer Service platform development (contents, scripts for switchboard, swithchboard’s flow) in Marketing PHP. • VMNO Mexico (MVNO) Brand identity. Web site's concept, orientation and content development www.vmno.net • Intelimotus Brazil (smart payments) Brand development for mobile app, concept, direction and contents. Script development for motion graphics. • Convey Communications Website's concept, orientation and content development www.conveycomms.com • Accellorize Mobile Devices modeling, content development for web site, concept and programming direction. www.accellorizemobile.com Playground Marketing House Position: CCO impossible done. June, 2010May, 2011 June, 2007February, 2008 Medellín Publicistas Award Radio Spot (nationwide). Monthly content development Kiiol Magazine. Newsletters content for captive customers. June, 2007February, 2008 Museo Nacional de las Artes (MUNAL) Script for radio spot "LACMA" (regional). Copywriter corporate banners. Content development flyers (different exhibitions). Assistance for openings. • Copywriter launching brochure • Creation brand Identity D-TECT (worldwide) • Final presentation • Won pitch Copywriter • Concept strategists for BTL Campaign • Final presentation •Won pitch • Concept strategists for BTL Campaign • Copywriter • Final presentation •Won pitch INDEPEDENT PROJECTS 20th February, 2019 UIC Creative Writing Publication University Magazine "Ágora Virtual 8". https://issuu.com/agoravirtual/docs/_gora_8 Pp. 54 and 56 Mexico City October 2018 GIPIO -Brand identity development. -Project management. September, 2018 GRAN FIESTA MEXICANA Event 15th Sep ‘18 -Event Concept. -180 pax including Local Politicians. -Event Management and Sponsorship Management . -Planning, Logistics and Budget. • Concept strategists for big opening • Copywriter • Final presentation •Won pitch • Concept strategist for BTL Campaign • Copywriter • Final presentation •Won pitch • Concept strategist for BTL Campaign • Copywriter • Final presentation •Won pitch • Concept strategist for BTL Campaign (regional) • Copywriter • Final presentation • Won pitch • Concept strategist for BTL Campaign (regional) • Copywriter • Final presentation • Won pitch •Content writer Corporátika Internal Communications Director. Brand identity for an umbrella of 5 different services (nationwide) Definition of services and strategy for each. External campaigns to attract new customers. Copywriter internal spots and external magazines. Internal campaigns. Internal events. Brand consulting (internal customers). May & June 2017 RUT -Brand identity development. -Copywriter Social Media. -Driving teams. -Project management. INDEPEDENT PROJECTS March 2016April 2017 PERSONAL SKILLS Self Motivation Active Listening Leadership Vision Innovation Organisation 7th December, 2016 Critical thinking Passion Creativity November 2016 HOBBIES April & May 2016 Meditation UIC -Creative Writing Publication University Magazine "Ágora Virtual 3" https://issuu.com/agoravirtual/docs/agora-virtual-3 Pp. 27 and 28 Mexico City Centro Geo -Project management. -Negotitation -Copywriter Video. -Opening Event for 200 people in facilities, (Mexico) Pegasus (US- Hong Kong- UK). -Negotiation. -Project management. -Corporate video script writer. Dancing Cinema Theater December 2015April 2016 VMBET ONLINE CASINO -Copywriter Social Media. -Community manager. -Project management -Brand building. February 2016 Comfort Inn Hotel -Project management. -Negotitation. Traveling Weight lifting Writing February 2016 Riding December 2015, January & February 2016 LANGUAGES October 2015 Spanish Farmacia Genéricos y Similares -Creation and implementation of loyalty campaign through sales tickets. -Project management. -Development of Health Culture. -Brand’s identity building. -Flyers development for different drugstores (same owner) every three months. -Flyers delivery. -Implementation of home delivery strategy. -Magnets design (home delivery). -Marketing analysis to improve sales. -Promotional seasonal strategies for different markets (based onzones and sales). -Creation of promotional posters, same design as flyers. -Demand-based cost restructuring. C1 English It Real Systems -Negotitation -Web site concept, orientation and content development www.it-reals.com.mx -Driving programming teams. -Project management. Teufel Group -Project management and negotitation. -Brand identity for Teufel Group and corporate stationary. Diteral -Copywriter Social Media. -Marketing campaign. -Concept for launching campaign. September 2015 INAECOM (MX-US) -Brand management. -Creation brand identity. -Content development for website. -Project management. July & August 2015 Mobile Tech LTD (US- Hong Kong- UK) -Negotiation -Driving designers team for 3D modeling. -Project management. -Script writer and concept Corporate 3D Video