Alexandra Johnson

Alexandra Johnson-+44 - An excellent writer with a flair for creating initial hooks. An effective communicator with over ten years experience producing and developing digital content. A qualified project manager with leadership experience. A successful content manager who has ​repeatedly demonstrated fluent and confident verbal and written communication, through the creation and implementation of effective content marketing strategies. ​Has acquired a unique, advanced set of skills, coupled with invaluable and transferable entrepreneurial experience, to drive into the next stage of career. Has a proven track record producing content for websites, articles, blogs, white papers, online newspapers and in print. ​A dynamic team player, also capable of producing outstanding results when required to work independently. KEY SKILLS ● ● ● ● ● ● Content and copywriting ​– recognised by clients and customers as a professional writer with the ability to accurately and effectively convey messaging. Content management systems ​– significant experience with CMS including Wordpress. Content marketing strategy – proven track record of generating market leading content strategies that result in significant revenue for the client. Project management – qualified project manager who is ​comfortable working within brand guidelines, has strong organisational skills in order to deliver high quality content to tight deadlines. SEO​ – demonstrable understanding of successful SEO. Relationship management – adept at quickly building and managing relationships with key stakeholders. Able to influence individuals or groups at all levels. CAREER SUMMARY Freelance Writer - ​online writer’s portfolio 2016-present Content and copywriting creation and development for numerous clients including a high profile property agent, an online jobs site, startup companies and an IP lawyer. ​Blogged for The Guardian newspaper, contributes regularly to Huffington Post UK and maintains personal blog www.bertieandotherstories.com​. Co-founder/CEO - Fools & Queens Ltd - Sugar-free chilled dessert company with products retailing in prestigious London food halls and nationwide in farm shops, delicatessens and convenience stores. ● ● ● ● Successfully built a sugar-free pudding brand from scratch. Transitioning the business from concept through to nationwide sales. Generated 5-figure sales revenues per annum by establishing a strong customer base and leveraging accounts to enhance company credibility. Introduced a new concept to the chilled dessert market, ahead of the competition, overcoming customers reservations through product demonstration, key messaging including nutritional education and relationship building. Developed the brand through effective in-house PR and targeted marketing campaigns, utilising copywriting skills and content management on social media, in hard copy publications and through online forums. Royal Air Force Officer (Flight Lieutenant) Alexandra Johnson - Alexandra Johnson-+44 - Cultural Specialist (Human Terrain) - Provided cultural advice, based on analysis of the local population and key Afghan stakeholders, during the drawdown of British Forces in Afghanistan. ● Developed and directed areas of research for deployed cultural specialists to facilitate the provision of cultural advice and linguistic support to the Commander of Task Force Helmand and his headquarters’ staff. ● Personally translated and developed the language and tone of the British Government’s ex-gratia, redundancy offer to locally employed staff. ● Delivered the British Government’s ex-gratia redundancy offer, in both the target language and English, to 130 eligible, locally employed staff, allowing the process to become routine. Cultural Advisor - Provided current, accurate and timely cultural advice and linguistic support to 600 personnel in Afghanistan, regarding key stakeholders including Afghan security forces, locally employed staff and the local populace. ● Compiled regular, detailed written and verbal briefs, to tight timelines, to key military and government ministers. ● Conducted key leader engagement with Afghan security forces, local government representatives and key leaders within local communities in order to inform the Commanding Officer about current human terrain information. Surveillance Officer - Compiled a Recognised Air Picture within United Kingdom air space and its approaches, to support the Surveillance Director of the Control and Reporting Centre at the Air Surveillance and Control System headquarters. Royal Air Force College Cranwell - Leadership and management training during a demanding 8-month course. QUALIFICATIONS ● APMP 2014 ● Advanced Certificate in Pashto (SLP 3), University of Westminster- ● MA (Hons) Social Anthropology, University of Edinburgh- ● Scottish Highers, Mathematics (A), English (A), French (A), Physics (A), Chemistry (B- ● 8 Scottish Standard Grades (Grade- ADDITIONAL INFORMATION Self-funded gap year between school and university in Australia. Worked in the ski industry in hospitality for two consecutive ski seasons, Meribel - 2006/07 and Val D’Isere - 2007/08. Alexandra Johnson