Alfonso Alcala

I have successfully driven the management and development of large portfolio of collateral projects as well as marketing and communications plans. However, a core strength I possess is in generating demand and tapping into customer segments through various offline and digital strategies and have helped companies develop the appropriate acquisition strategy to get them to their goals and move the needle in revenue and business growth. 

I was brought into a company with the goal to convert the digital presence into a business driver which resulted in a 97% increase in website traffic, 147% increase in unique visitors, 1980% increase in marketing (top of funnel) leads and increase in gross sales by 200% originating from the web.