Alicia Bustamante
Digital Marketing Associate
Boston, MA--
Work Experience
Digital Marketing Associate
ID123 - Waltham, MA
September 2018 to Present
Working with a Tech Startup to develop and promote a digital ID app for the world.
● Increased organic search via an SEO focused website and blogs
● Increased leads by SEM campaings (Google Ads)
● Implemented Social Media Marketing campaigns to increase targeted leads (LinkedIn Ads)
● Reached to B2B customers via focused Email Marketing campaings.
● Managed and created content via WordPress
●Created organic social media posts on Twitter, and LinkedIn
Marketing and Business Development Intern
STUDYPORTALS - Boston, MA
May 2018 to September 2018
Worked with a team of 10 people to help universities increase their
student diversity.
● Event and conference planning
● Worked with CRM (Microsoft Dynamics 365)
● Social Media and email campaigns
● Office administration
Assistant Grower
METROLINA GREENHOUSES INC
September 2016 to September 2017
Worked in conjunction with the growing department to maintain ornamental plants attractive to
customers. Responsible for drenching, watering and maintaining the product.
● Maintained more than 1,000 ornamental plants.
● Worked under pressure to assure perishable produce was available for consumers at the store.
Assistant Manager
TRES PUNTOS CAFE - Tegucigalpa, HN
January 2015 to July 2016
Responsible for supervising employees, coordinating orders to food providers and assisted
customers with questions, concerns, and complaints.
● Attracted additional customers resulting in increased café sales by contributing new ideas.
● Conducted strategies to obtain customers attention and increase sales.
● Created organic and promoted social media posta in Facebook and Instagram
Intern
LOUISIANA STATE UNIVERSITY
January 2014 to April 2014
Education
Master of International Marketing in Marketing
Hult International Business School - Boston, MA
August 2018
Bachelor in Agronomy in Administration, and Business
Escuela Agrícola Panamericana Zamorano - Tegucigalpa, HN
December 2014
Skills
Social Media, Adwords, Wordpress, Digital Marketing, Tradeshow, Microsoft officr (10+ years), JIRA (1
year), Google Analytics (1 year), Google Adwords (1 year), CRM (1 year), SEO (1 year)
Links
http://www.linkedin.com/in/aliciabustamante
Certifications/Licences
Content Marketing Certification - HubSpot
May 2018 to May 2020
