Allan Gaddi
Quezon City, Philippines
--LinkedIn Profile: https://www.linkedin.com/in/allangaddi
Career History
Digital Marketing Consultant, Freelance2016 - 2017
Created pre-launch campaign strategy
Created post-launch campaign strategy
Worked directly with design team to create ads, landing pages, and relevant content.
Search and Analysis Department Manager, Search and Analysis Department, 2B Interactive Australia, Philippines2013 - 2016
Responsible for distribution of content across owned, earned, and paid media.
Developed and implemented Search Engine Optimization, Pay-Per-Click and Social Media Strategy.
Responsible for developing a deep understanding of clients’ business.
Responsible for growing existing clients organically through additional services.
Responsible for continuous campaign improvements and overall search visibility.
Created monthly marketing reports.
Supervised a team with a Search Engine Specialist, a Pay-Per-Click Specialist, and a Web Analyst.
Worked directly with a design team consisting of a graphics designer, a copywriter and a front-end developer.
Search Engine Optimization Manager, eTourism Australia, Philippines (Home-based)2012 - 2013
Developed and implemented the Search Engine Optimization and AdWords Strategy.
Monitored and supervised a team of link builders, blog writers, and Pay-per-click Specialist.
Monitored and analyzed over 130 websites.
Supervised the creation of monthly marketing reports.
eMarketing Officer, Asia E-Commerce Network Technologies, Inc., Philippines-
Developed and implemented the search engine optimization strategy.
Monitored and supervised a team of link builders and blog writers.
Maintained the social media accounts for company-owned websites.
Handled the creatives for AdWords campaigns.
Researcher, Giant Media Corporation, LLC, USA, Philippines (Home-based)2010 - 2011
Created lists of possible partner blogs by vertical/category
Maintained company website
Business Analyst, Deesea Web Development, LLC, USA, Philippines (Home-based)2009 - 2010
Supported quality integrity by manually checking the websites for bugs.
Acted as a project manager by leading a team of web developers and dividing client specifications
into milestones.
Built websites using Umbraco CMS
SAS Application Consultant, SAS Institute Philippines, Inc, Philippines 2008 - 2009
Created mini projects to showcase the capabilities of SAS to potential clients.
Education
Bachelor’s of Science in Information Management2007
Informatics International College, Philippines
Bachelor’s of Science in Legal Management (87 Units)2004
De La Salle University, Philippines
Technical Skills
Media – Planning, Buying, Relationship building
Digital Marketing – Search Engine Optimization, Paid Search, Analysis, Social Media, Advertising
Google Applications – Analytics, Search Console, Maps, My Business, and AdWords
