ALVIN CUENCA
AMAZON SELLER CENTRAL SPECIALIST
CONTACT
--www.sites.google.com/alvincuencappc
Tagum City, Davao Del Norte, Philippines
SKILLS
Amazon Seller Central
Inventory Planning and Management
A+ Content Creation
Bulk Listing and Feed Files
Account Health Management
PPC Campaign Setup and Optimization
SEO and Keyword Research
Performance Reporting
Amazon Brand Registry
Catalog and Category Management
Customer Feedback Management
Inventory Health Monitoring
Competitor Analysis
Facebook Advertising
On Page SEO
Shopify Management
TOOLS
Helium10
Jungle Scout
Keepa
Revseller
Buybot Pro
SellerAmp
Tactical Arbitrage
Perpetua
Betterseller
Amped
Google Suites
Microsoft Office
Slack
Trello
Clickup
Loom
TRAININGS
Amazon SEO Masterclass - My Amazon Guy
Amazon PPC Masterclass - My Amazon Guy
Amazon Account Management - Sandbox VA Academy
Amazon SEO and PPC Masterclass - Sandbox VA Academy
Facebook Advertising - Facebook Ads Masterclass Academy
Amazon Product Researching -Fasttrack FBA
Google SEO Master Class - Pinoy SEO
PROFILE
Dedicated Amazon Seller Central Specialist with a proven track record in optimizing
account health, inventory management, and review strategies to drive sales growth
and enhance customer satisfaction. Proficient in utilizing a range of Amazon tools
and software to maximize product visibility and profitability. Experienced in PPC
campaign management and SEO techniques.
WORK EXPERIENCE
Amazon Specialist
Amazon US
-
Create bulk listing files using flat files and Amazon's Category-Specific templates for bulk
data uploads.
Manually create Parent-Child Listings, uploading images, videos, and A+ content where
relevant.
Update product listings regularly for optimizations, including titles, bullet points,
descriptions, and backend search terms.
Monitor Inventory Health Performance, including inactive listings, out-of-stock items, and
unfulfilled inventory.
Proactively remove unfulfilled inventory to maintain account health and prevent storage
fees.
Address stranded inventory issues by investigating possible reasons such as inventory
errors, suppressed listings, fulfillment errors, pricing errors, and deleted or missing SKUs.
Prepare and submit appeals for restrictions, if necessary.
Regularly check your Account Health, Listing Quality Dashboard, and Performance
Notifications within Seller Central.
Monitor customer feedback, including negative reviews, and address them professionally.
Keep track of case logs and respond to performance notifications promptly to maintain
account health.
Conduct keyword research to identify high-potential search terms for product
optimization.
Analyze competitor product listings, pricing strategies, and keyword usage.
Utilize keyword tracking tools to monitor keyword rankings and performance.
Create, manage, and optimize Amazon PPC campaigns, including Sponsored Products,
Sponsored Brands, and Sponsored Display.
Amazon PPC Specialist
Seller Interactive
-
Worked in an agency based in Canada, specializing in managing and optimizing daily PPC
marketing campaigns on Amazon.
Managed PPC campaigns, launching Sponsored Products, Sponsored Brands, and
Sponsored Display ads, driving improved product visibility and sales.
Conducted thorough competitor and keyword research, leveraging insights to optimize
bids, ad placements, and ad copy, resulting in higher click-through rates and conversion
rates.
Utilized advanced techniques, such as bulk files and pivot tables, to conduct in-depth data
analysis and reporting. Ensured efficient ad campaign management and implemented
data-backed adjustments for improved ROI.
Implemented effective strategies for ACOS (Advertising Cost of Sale) management,
meticulously allocating budgets to achieve optimal advertising efficiency.
Tracked and monitored PPC campaign performance metrics. Adjusted campaign
strategies to maximize results and drive higher ROI.
Amazon Product Researcher
Women Sellers
-
Identified profitable products for Amazon Online Arbitrage, leveraging a combination of
market analysis and data-driven insights.
Conducted in-depth product research and analysis using advanced tools, including
Helium10, Keepa, FBA Multi-Tool, BuyBotPro, and SAS. To have an understanding of market
trends and potential opportunities.
Developed and executed daily product sourcing plans and strategies with a keen focus on
key criteria such as Best Seller Rank (BSR), profit margins, and return on investment (ROI).
