Amanda Estey

marketing communications professional AmandaEstey Marketing Manager - Butler Automatic Inc. April 2018 - November 2019 • • • • • • • • Middleboro, MA • - - Experience Increased Butler’s brand visibility within the packaging industry through implementing logo standards, identifying industry memberships to join, and creating industry-specific marketing content Developed and managed digital content for social media and video channels; in return growing followers and subscribers Managed the company website by maximizing SEO coverage, adding new content and implementing tools like Google Analytics, Google Tag Manager, Google Business, Google Search Console and Hubspot Created monthly marketing reports to keep track of marketing efficiency and to determine areas of improvement to help the company make profitable, data driven decisions Continuously completed industry marketing and benchmark research to identify business opportunities Worked closely with the sales team to leverage our CRM, social channels and inbound marketing tools by creating coaching and action reports on a weekly/monthly basis Generated booth art work for trade shows Created new powerpoint templates for customer presentations, product brochures, updated promotional videos and collateral In process of implementing a Marketing Plan for the upcoming year, transitioning the lack of marketing towards an inbound marketing strategy developed specifically for manufacturers Marketing Media Coordinator - Harpak-ULMA October 2014 - January 2018 • • • • • • • • • Provided Marketing Manager with trade show support Generated and submitted artwork for digital and print advertising Integrated demographics and segments into email marketing platform resulting in more dynamic and targeted email campaigns Updated CRM software with leads from shows, internet and email inquiries Improved and updated website content Designed and ordered promotional items, distribute and inventory as needed Planned and executed social media blitzes for optimal brand awareness and trade show exposure Coordinated marketing support for internal & external sales teams Prepared marketing activity reports Marketing Communications Specialist — VT MÄK March 2013 - October 2014 • • • • • • • • • Developed, maintained, and executed corporate media, email, and communication campaigns Generated artwork for digital and print advertising Maintained contact database of over 25,000 contacts Managed the marketing automation platform ActOn to create, analyze, and interpret open/ click-through rates Increased open rates through A/B testing and after action reviews Developed content for monthly newsletter and advertisements Managed the entire marketing budget of $400,000+ and kept all projects within scope Coordinated marketing support for internal & external sales teams and international resellers Managed over 15 stateside and international trade show events and participation annually marketing communications professional AmandaEstey Middleboro, MA - - Marketing Coordinator — Noble Supply and Logistics September 2011 - December 2012 • • • • • • Planned & executed the company’s social media and email marketing campaigns Project manager for company-wide custom PIM software (Heiler) Responsible for all email marketing from layout and design to delivery and lead generation Developed a marketing services process to ensure efficient project and event management Created and maintained content for three company-wide websites Developed content for monthly newsletter and advertisements Traffic Manager (contractor) — Grand Circle Travel July 2010 - August 2010 Marketing Specialist (contractor) — Adecco March 2010 - June 2010 Media Specialist — BAE Systems Product Group August 2008 - June 2009 • • • • Responsible for managing all print and online media orders for 17 brands Accountable for insertion order generation, maintenance, revision, and record keeping Created and maintained the catalog distribution database Executed mass mailing campaigns from inception to delivery Skills Proficient in: • • • • • • • • • Adobe CC Design Suite (Mac & PC) and Canva Hubspot (Free) and Act-On Marketing Automation Platforms Social Media tools including LinkedIn, FaceBook, Twitter, YouTube and Vimeo iContact and Constant Contact Email Communication Software HTML coding CRM Software such as Salesforce, FileMaker, NetSuite and Heiler Website Management Software including Squarespace, Plone and Joomla Project Management Software like TeamGantt and Google Calendars Microsoft Office Suite including Word, Excel, PowerPoint and Visio CERTIFICATIONS • • • Hubspot Inbound Marketing - Expires November 2021 Google Analytics for Beginners - Expires February 2023 Working towards additional Google Analytics/Adwords, Hubspot, SEMrush and Salesforce certifications Education Master of Arts in Media Communication Management, 2012 — Webster University Bachelor of Science in Business Administration, 2006 — Bloomsburg University