AMIR MOHAMED LOTFY
DIGITAL MARKETING
SPECIALIST
CONTACT ME AT
Dumyat Al Jadida , Damietta, Egypt
-amirlotfy.com
@amir-mohamed-lotfy
SKILLS SUMMARY
Strategic Planning
Social Media Marketing
PERSONAL PROFILE
My story can be told in a very few words, "Left The Traditional
Path Of Society Standards to Simply Follow My Passion" I've made
a career shift from petroleum engineering to Digital Marketing &
WordPress development since 2016 , Extremely motivated to
constantly develop my skills and grow professionally. I am
confident in my ability to come up with a great digital marketing
plan and interesting ideas for unforgettable campaigns, worked
on many personal projects and many freelancing clients from
many countries and lately with Qaaf Gallery , TNT Factory , Havana
New Damietta , Milestone Expo , KMG Consulting group and my
personal project Passioneraa.
I like to stay always open minded to enhance and explore my
capabilities , to learn and develop my skills for life.
Developing my own projects and finding my passion had taking a
lot of trials, a lot of learning and knowledge taught me many skills
over the time with a decent experience in many fields but mainly I
prefer everything about digital marketing.
SEO/SEM
Content Planning
Business Planning
WordPress Development
LANGUAGES
WORK EXPERIENCE
Founder & Marketing Manager
Passioneraa | April 2021 - present
Gathered all my knowledge in one place , Passioneraa the
first crowdsourcing art platform in Egypt - Launching Oct.
1st 2021.
Marketing Manager
KMG Consulting Group | 2019 - 2021
Arabic (Native)
English (Fluent)
Managed the marketing department at KMG consulting
group providing the most complete full business services
with the greatest team in Delta area.
CERTIFICATIONS
Facebook Certified Digital
Marketing Associate
Facebook Social Media
Marketing Specialization
Digital Marketing Specialization
Digital Advertising Strategy
Specialization
WORK EXPERIENCE
Marketing Manager
Havana Egypt | 2019 - 2021
Put all my experience together in one project in the real
estate field , managing a team of 6 people.
Marketing Manager
Milestone Expo | 2020 - 2021
Built Milestone Expo brand from scratch launching and
marketing it to be the First well organized real-estate
exhibition in Delta Region!
Programmatic Advertising
Web Developer - Ecommerce Specialist
Google Ads Search Certification
Advertising with Facebook
Facebook Social Media
Marketing Capstone
Fundamentals of Social Media
Advertising
Social Media Management
Qaaf Gallery - TNT Factory | 2018 - 2020
Developed Qaaf Gallery & TNT Factory website from
scratch with many great features , also 2 years as
ecommerce manager and marketer.
Freelancing
99designs - Upwork | 2016 - 2018
developed and designed many website designs , won UI
design contests on 99designs and started my very first
own project (mobishopy) for tech reviewing discontinued.
EDUCATIONAL HISTORY
Introduction to Social Media
Marketing
Digital Marketing Capstone
Native Advertising
IE Business School
Marketing Strategy Specialization | July 2021 - present
Marketing Strategy focused. Learned the fundamentals of
market research, positioning, the marketing mix and
campaign planning.
FACEBOOK
Facebook Social Media Marketing Professional Certificate | Jan
- Aug 2021
Five Courses - Capstone Project. Earned both Coursera
and the Facebook Digital Marketing Associate
Certification.
University of Colorado Boulder
Digital Advertising Strategy Specialization | 2019 - 2020
This specialization takes a critical look at digital
advertising tactics, how to generate and launch ad
campaigns on Google, Social media and Native ads'
platforms.
CERTIFICATIONS
Search Advertising
Introduction to the Digital
Advertising Landscape
Social Media Advertising
Digital Media and Marketing
Strategies
Marketing in an Analog World
Digital Marketing Analytics in
Practice
Digital Media and Marketing
Principles
Digital Marketing Analytics in
Theory
Marketing in a Digital World
Measure and Optimize Social
Media Marketing Campaigns
EDUCATIONAL HISTORY
University of Illinois at Urbana-Champaign
Digital Marketing Specialization | 2019 - 2020
Driving Customer Behavior Online. A six-course overview
of the latest digital marketing skills, taught by industry
experts.
Udemy & Lynda
+35 Full Courses |2016 - 2019
+35 Courses in Web Development and Marketing Field.
Higher Institute of Engineering And Technology
Petrochemical Engineering | 2009 - 2014
Bachelor's Degree in Petrochemical Engineering.
SKILLS
Campaigns • Market Planning • Responsive Web Design •
Search Engine Optimization (SEO) • Social Media
Marketing • WordPress Design • Digital Marketing • Search
Engine Marketing (SEM) • Email Marketing • Native
Advertising
HOBBIES
Skateboarding • HipHop Rap • Attending Concerts
• Boxing • Basketball
