ANA T. ARCAYA
DIGITAL CAMPAIGN MANAGER- -
PROFILE
Digital campaign manager with five years of experience working for clients from multiple industries. Primarily focused on
developing paid campaigns; from creating the strategy to monitoring and reporting campaign results. Excellent written and
verbal communication skills; with strong presentation skills. Ability to prioritize and follow up with tasks within a fast-paced
work environment.
EXPERIENCE
SINECTICA MARKETING SOLUTIONS
DIGITAL CAMPAIGN MANAGER | SEPTEMBER 2020-PRESENT
Develop paid marketing strategy on Facebook and Google Ads for 11 clients.
Monitor organic and paid campaigns daily and optimize to achieve KPIs.
Leading a team of graphic designers, content and web developers to ensure best practices and optimal campaign results.
Monthly report presentation and develop key insights to influence campaign decisions for upcoming month.
DELOS DIGITAL CARACAS
DIGITAL MARKETING ANALYST | APRIL 2017 - AUG 2018
Analyzed key metrics to optimize paid campaign results, presenting weekly reports to clients.
Designed and executed email marketing strategy through advanced use of CRM tools such as Hubspot and Active Campaign.
Designed social media strategy.
GIORGIO ARMANI HEAD OFFICE LONDON
COMMUNICATIONS INTERN | SEPT 2015 - JAN 2016
Coordinated daily press sendouts with international Giorgio Armani branches to organize shipping and
handling of new samples.
Organised VIP Events such as Press Day, VIP Christmas gifting, and Giorgio Armani x BFI Films of City
Frames
SAATCHI & SAATCHI NEW YORK
ACCOUNT MANAGEMENT INTERN | MAY 2014 - AUG 2014
Project management: prepared meeting material such as account status documents and ensuring
communication between accounts and creatives.
Market research: Developed extensive competitive research to provide insights for new Pampers campaign.
EDUCATION
MASTER OF SCIENCE, BRAND MANAGEMENT
ISTITUTO MARANGONI | 2015 - 2016
BACHELOR OF SCIENCE, MAJOR IN ADVERTISING
BOSTON UNIVERSITY | 2010 - 2014
HIGH SCHOOL DIPLOMA WITH HONORS
ACADEMIA MERICI | 1995 - 2010
SKILLS & CERTIFICATIONS
SEO and Google Analytics
Social media management
Web UX development
Copywriting
6 Hubspot Certifications
Google Ads Certification
Facebook Blueprint
Certification
- EUROPEAN UNION CITIZEN -
Shopify store set up
Project management
Email marketing
Market research
