Ana Marija Lach

UX/UI designer with over six years of professional design experience and a career specializing in digital interfaces.

I love creating digital experiences, be it for mobile or desktop, and I also love working with content, analyzing, and making strategic design and user-centered decisions which I transform into concepts, then wireframes, mockups, and prototypes that all lead to the development of intuitive digital products with seamless user experiences. 

I have always preferred clean and minimalist interfaces that convey the message without confusing or visually distracting the users. My aim is, always, to create invisible experiences and user flows. I base my design decisions on the client's goals, desired style, product vision and target user groups. I prefer working on complex projects that involve advanced interfaces and dashboards used on multiple devices, such as B2B and B2C document management systems, financial analytics tools and trading apps.