Andy Reeve

CURRICULUM VITAE Andrew Reeve Digital Marketing Professional Gradene Station Road, Ulceby South Humberside DN39 6UQ (M- (Skype) andy_d_reeve- Personal Details Overview An Online Marketing Professional / Project Manager / Web & Mobile Developer with over 19 years of hands on experience within the Digital Marketing Arena. Creating, developing e-Commerce and incentivized marketing solutions for both online and mobile platforms. An entrepreneurial team player who excels on his own initiative, a self-starter dedicated to customer service excellence. Online Marketing: Experienced in Affiliate Marketing, SEO, PPC, Email Broadcasting, Lead Acquisition, Online Sales, Web Content Management, Brand Creation, Brand Development, Social Media Marketing and customer retention strategies. Experienced within many verticals to include: Gambling, Telecommunications, Travel, Retail, Reward and Loyalty. Strong analytical and communication skills. Project Management: Successfully Lead both Design and Development teams to create online marketing platforms and customer retention systems across many platforms including IOS, Android, Windows and Online Hobbies & Interests Comedy Drag Queen (Honey Luvnuts www.honeyluvnuts.co.uk ) is a true passion of mine. I perform all over the UK. Huge boxing fan currently operating FightersTalkUK on Twitter YouTube and Facebook. Very keen on Astronomy and have a wonderful dark back garden for observation. Education History University Of Essex Sep 2002 – Mar 2005 Computer Science Bsc (Hons) Beauchamps High School Jan 1995 – Jan 1997 ( 2 years 1 month ) HIGHER EDUCATION Beauchamp's 6-form (1995 - 1997) 6 A Levels 9 GCSE’s Grade GNVQ Business Administration L3 & GNVQ IT L3 Employment History Director Searlco Marketing ( https://searlco.com ) October 2019 – To Date Lincolnshire, United Kingdom Company. Searlco is a Digital Marketing and Design / Development Company specializing in assisting business reach its online marketing potential. With many year’s experience and working with blue chip companies we are confident we can deliver strong ROI’s and deliver exceptional ROAS. Searlco has developed good working relationships with many top publishers worldwide driving millions in digital revenues to our clients. Offering: Affiliate Marketing, SEO and Social Media Marketing. Website, App and Custom development work. Web Design, App Design and Video Production & Animation. Affiliate Director (Kaspersky Lab) Affiliates Work LTD March 2018 – September 2019 Lincolnshire, United Kingdom Duties: Manage all aspects of Kaspersky Labs Online Affiliate Marketing presence for the Global, Nordics and UK Programs. Developing new connections with advertising partners (Publishers) around the globe. Negotiating exclusive deals regarding special promotions of antivirus products. Increased Global sales by 200% within 12 months. Within 6 month turned a negative ROAS into a Positive delivering high ROI Spend. Generated over £1m of new business globally for Kaspersky Lab. Developed direct working relationships with major global advertising partners and blue chip organizations. Development. Assisted with the development of the Affiliates Work website as well as tracking software for online marketing within Kaspersky Lab. Project Director (MyCabbies) EvarSoft LTD September 2017 – March 2018 London, United Kingdom Duties: Was both Technical and Marketing lead for the development of the MyCabbies Brand and Assets. Development. Lead a team of 7 developers responsible for every aspect of IOS & Android development of the brand. Developed the project on time and under budget. Including Json, API and Ajax coding interfacing with TFL (Transport for London) and many other third party data suppliers. Designed & built a back end administration panel in PHP & MySQL including all interfaces and systems. Introduced Carrier Billing (Mobile Phone) through Fonix for the subscription based platform. Marketing & Operations Developed partnerships with Knowledge Schools of London for mass roll out of the software. Designed all leaflets and promotional material ready for print using Photoshop. Reason For Leaving Successful Exit Of Company. Marketing Director Frootfal Media LTD & INC September 2011 – March 2017 Reading , United Kingdom Duties: Responsible for all aspects of marketing for a worldwide incentive website/applications. Corporate Branding. Responsible for both corporate / consumer branding within the online marketing arena. Identifying niche markets for member capture and adjusting branding for strong adoption by various marketing sectors. Overseeing both online/offline advertising and developing strategies enhancing member growth, company relations and brand awareness. Marketing & Operations Responsible for the day to day running of both the UK and USA website’s and complimentary apps. Developing working relationships with online retailers, affiliate networks and marketing agencies to ensure membership growth and increased interaction within the online environment. Email Marketing. Negotiating with data owners running email marketing campaigns to over 13.5million subscribers. Working alongside Amazon (LoveFilm), Virgin, British Airways and Samsung achieving high Open Rates, CTR and generating high conversion rates. Liaising with design agencies, in house resources ensuring optimum performance is achieved. Lead/Sales Generation. Running online campaigns generating strong ROI’s for customer acquisition / retention and branding awareness via social media / online marketing techniques. Negotiating direct contracts with key international retailers. Developing marketing strategies for both online/offline media's ensuring expectations are met and exceeded. Structure press releases on new core products, branding messages ensuring effective re-distribution media to acieve maximum market exposure. Development & Design. Overseeing and advising the Board of Directors on both development and design of new features to increase customer acquisition and user interaction resulting in a 42% increase in traffic. Creating new strategies, user interfaces and social media enhancements resulting in increased Website and Application performance. Overseeing final stages of development. Responsible for the QA team ensuring all software testing is completed and signed of before moving new products into the live environment. Assisting in code development and tracking software improvements and techniques resulting in reduced software delivery time and a money saving of 12% Project Management. Full planning and delivery of web based system, payment system and mobile platforms including. IOS (Apple), Android (Google) and Windows (Microsoft). Customer Service Responsible for overseeing all aspects of customer support from online ticket enquires to consumer relations. Managing the customer service team enhancing customer opinions and developing strong consumer relations. Reason For Leaving Successfully negotiated the acquisition of Frootfal to a Worldwide leading technology company. Head of Technical Operations Progressive Digital Media PLC (Affiliate Future) March 2010 – September 2011 London, United Kingdom Duties: Responsible for all aspects of Technical Integration for All Merchants and Affiliates on the Affiliate Network Platforms worldwide. Assisting Merchant's implementation of tracking software, carrying out testing on various online platforms and payment channels. Liaising with many blue chip companies providing advice and support regarding online solutions for testing and tracking affiliate systems. Providing advice on product feeds, web service integration, increasing affiliate performance, marketing strategies and online presence development to both Affiliates and Merchants. Planning / Project Management / Development: Designed and developed a new testing facility for network tracking, capable of multi function testing for various online tracking solutions. Incorporating new payment systems for Merchant's who could not handle payment redirection with tracking scripts. Project Planned new Network developments to promote future revenues and sustained growth of the company within the corporate environment. Assisted in developing new websites and technologies to aid Merchant performance on the Network. Reporting: Generated reporting using SQL and MySql for Affiliates, Merchants and Staff reporting worldwide. Reporting to Directors regarding Network performance, online revenues and other specialist reporting requirements. Mentoring Staff on Affiliate, Merchant and Agency requirements and training them in all aspects of online marketing as required. Managing Director Cashbin LTD January 2000 – February 2010 Basildon, United Kingdom Duties: Responsible for handling all aspects of the business from accounting to sales. Overseeing 6 Teams: Accounts, Sales, Design, Development, Customer Service and Dispatch. Having dealt and sold Online Marketing in many forms I have a solid understanding of: SEO, CPC, CPA, CPL, Email Marketing/Broadcasting, Lead Generation and Co-Registration. Programming / Development / Project Planning: Responsible for the design and development of several Online Publisher verticals. Obtaining over 1.5 million new site members, 3.5 million submissions and £1m in online revenue with 40% GP. Sites I Have Created / Project Managed www.coregdata.com – Co-Registration Platform. www.cashbin.com – Reward / Loyalty site over 800k of members. www.glowbay.com – As above. www.todaysprize.co.uk – As above. www.mailgoblin.com – Mail broadcasting solution complete with publisher portal. www.ask-santa.co.uk – Loyalty site offering free letters from Santa. www.quidfree.com – Loyalty / Cashback site. Sales / Marketing Developed online digital marketing strategies generating over £1m of online revenue with a strong ROI returning 40% GP. Managed an inward and outward bound sales teams setting targets assessing / training staff and recruitment. Trained staff and colleagues in product capabilities and potential online business targeting. Created Publisher Competitions / Advertising to promote growth of the business. Developed business relationships within market sector, increasing market share within the online digital world. Identified potential market gaps and developed software to fill the gaps. Negotiated with Partners / Publishers ensuring a high ROI. Account / Brand Management. Negotiated contracts for brand advertising for clients within the digital market. Developed strategies for digital distribution of marketing within many verticals ensuring maximum exposure. Developed / negotiated deals with publishers and agencies ensuring marketing distribution and high return on investment. Offering support and consultancy to clients ensuring successful digital media campaigns. Co-Registration: Full Project Creation / invention of www.coregdata.com a coreg affiliate network. Overseeing full implementation of the software including full statistical reporting and Affiliate / Merchant implementation. Negotiating contracts with Merchants with regards to online advertising and achieving positively high ROI for clients. Providing full customer support for companies Co-Registration Products I was a pioneer in the “Cashback Industry” creating one of the leading cashback systems. A lot of the technology originally thought of and created by myself is now in some of the biggest technology companies in the world.