Aniruddh Jain

ANIRUDDH JAIN MALE, 29 YEARS | DELHI EDUCATION § § § Entrepreneur-In-Residence (EIR), Centre for Innovation, Incubation & Entrepreneurship, IIM Ahmedabad (May’09- Dec’09) § Selected as one of the youngest in 13 entrepreneurs from all across India at the age of 21. § Under support from MNRE, GOI, visited 7 major cities, to meet various VCs, successful entrepreneurs, scientists, CSIR labs, NGOs and govt bodies in the Indian energy ecosystem to understand this industry and help kickstart our ventures Indian Institute of Technology, Guwahati (Jul’05-May ‘09) Bachelors in Technology (Majors: Biotechnology) National University of Singapore, Singapore (Jan’08-June’08) Non-Graduating Exchange Student, Department of Chemical & Biomolecular Engineering PROFESSIONAL/LEADERSHIP EXPERIENCE § § § § § Co-Founder & CEO, Salespatron Technologies Private Limited (May’15-Present) • Responsibilities include core product management, product marketing and sales • Gathered 250+ users through a combination of inbound (content, paid ads) and outbound marketing strategies (email, linkedin) • Handled all aspects of product design from scratch: gathering requirements from users, creating mockups, rapid iteration on the UI/UX and managing complete product development cycle as per timelines • Managed a team of 5 designers and developers Account Strategist/Analytical Lead, Large Customer Sales (Emerging Businesses), Google India Private Limited (Nov’12-May’15) • Responsibilities included adwords management and implementation to achieve direct response/brand awareness campaigns • Evangelized digital marketing to improve its share in the overall marketing budget as a way a) to reduce costs per lead compared to traditional lead gen channels like print and outdoor and b) get incremental reach and frequency in their TG along with TV • Consulted leading clients and media agencies on how best to plan their media activities using Google’s complete suite of advertising products for search, display, mobile or video. Managed $10M+ in annualized media spends • Achieved a YoY growth of 60% and average QoQ growth of 40% for my set of clients and exceeded quota 4 out of last 5 quarters • Managed 3 big projects during my tenure: launch of one of the largest online shopping festival, GOSF (2012); Delhi Auto Expo (2014) and General Elections 2014 (as part of the core team handling BJP Adwords account) • Clients managed included: F&B (Domino’s, Pizza Hut, McDonald’s), Auto OEMs (Honda, Toyota, Nissan), Educational institutions (Amity University, Sharda University, SRM University, NIIT), Others (Meritnation.com, Asian paints, Titan, Govt of India) V.P. (Marketing), Studycopter.com, Digiraatis Infotech Private Limited (Aug’12-Nov’12) • Marketed Studycopter, a comprehensive online test prep tool for GMAT and GRE • Deployed online inbound and B2B offline marketing channels to achieve brand awareness goals Business Development Manager, Green Hydrocreatives Private Limited (Mar’12-Aug’12) • Generated B2B leads to sell cleantech solutions • Gave presentations, handled quotes, negotiated and closed deals. Co-founder & Director, Hyden Power Private Limited (Jan’10-Mar’12) § Fuel Cells • Initiated tech transfer discussions with European partner and signed MoU with senior managerial team • Developed solutions for customers in telecom to reduce their lifecycle power expenditure by almost 20% § Energy Efficiency & Theft Detection through Advanced Data Analytics • Successfully marketed the system to discoms in Punjab, Nagpur, Delhi and Noida to reduce their commercial power losses • Built the product from scratch through discussions with end customers by using AI-based genetic algorithms AWARDS & HONOURS § Selected as one of 115 young global leaders from around the world to participate in Starting Bloc's Global Institute of Social Innovation, competitive leadership development program held at London Business School, and learn from leading practitioners and academics about industry best practices concerning corporate social responsibility, social entrepreneurship, and sustainability (Jul’08) As part of Hyden Power, got selected in Top 100 to pitch our b-plan at Bloomberg UTV show on TV called, The Pitch (Oct’11) Selected amongst Top 16 at the annual KVPY Fellowship Program ’06, a prestigious scholarship program by DST, Govt of India Selected amongst Top 2 students, by the Dean, Academic Affairs, IIT G to be sent for a student exchange program to NUS, Singapore § § § EXTRA CURRICULAR/ ADDITIONAL INFORMATION § Published author of an academic journal (Elsevier) and a short story in ‘Chicken Soup for the IITians Soul’ series. § Attended Leadership Masterclass Program, National Leadership Foundation at IIM Lucknow under Dr. Debashis Chatterjee (Dec’08) § Co-founded an NGO, Zero Illiteracy Zone, to reduce drop-out rates in schools and to teach slum children in and around IIT Guwahati. § Language skills: English (advanced), Korean (beginner), Hindi (advanced) § Interested in modern art, product design and music. Play tennis. REFERENCES (Available on request) E-mail:-| Res: 121, Goodwill Appts,Sector-13,Rohini,Delhi-110085. INDIA | Phone: - / -