Anthony Martin

--linkedin.com/in/tony-martin-7b1b79202/ Anthony Martin SCRIPTWRITER | COPYWRITER | EDUCATION SPECIALIST CAREER HIGHLIGHTS • A CELTA-certified teacher with a BA/BSc (Hons) degree in Geography and 13+ years of experience educating students in public community colleges and language schools. • Awarded “Best Scriptwriter” bonus on two separate occasions out of >300 scriptwriters for writing quality, viewer engagement and subject knowledge, which increased and retained viewing figures. • Promoted to Lead Foreign Teacher at Cambridge Language School. • Grew student enrollment figures by 30% at Cambridge Language School by designing highquality interactive resources to assist with language learning. • Created 100+ Individualised Education Plans (IEPs) and prepared hundreds of students to take ESL tests, including the Trinity Speaking Exam, IELTS and TOEFL. • Over 13 years of international experience living and working in the UK, South Korea, Bulgaria and Kazakhstan. • Planned career break in 2021 to travel around South America. RELEVANT EXPERIENCE VIDEO SCRIPTWRITER Present Obaro Football | Remote Feb 2023 – Video scriptwriter for an online football media channel on YouTube. • Research background material such as footballers, their teams and pertinent statistics, including player biographies, team analyses and tactics. • Stay up to date with current sports news, media content and trends. • Write scripts that are both informative and entertaining. • Proofread and edit content before publication. • Follow SEO guidelines to increase video traffic. • Recommend topics to the marketing team to increase viewing figures. • Follow desired content plans outlined by the research team. • Maintain a 100% non-plagiarism score throughout all scripts. • Competencies include SEO, writing, research, content editing, proofreading, and focusing on plagiarism, spelling, grammar, and readability. • Ensure all-around consistency and tone of voice. • Work to a high degree of accuracy through all forms of digital communication handling critical deadlines and short turnarounds in a fast-paced environment. YOUTUBE SCRIPTWRITER 2023 YT Auto | Remote Aug 2019 – Feb Scriptwriter for various YouTube channels spanning multiple genres, including sports, TV and movies, FinTech, cryptocurrency and global politics. • • • • • • • • Researched industry-related topics. Wrote more than 2,000 scripts for numerous corporate clients and YouTube channels. Proofread and edited content before publication. Followed SEO guidelines to increase video traffic. Recommended topics to the marketing team to increase viewing figures. Followed desired content plans outlined by the research team. Maintained a 100% non-plagiarism score throughout all scripts. Competencies included SEO, writing, research, content editing, proofreading, and focusing on plagiarism, spelling, grammar, and readability. • Ensured all-around consistency and tone of voice. EDUCATION BA/BSc Geography Liverpool John Moores University 2007 ‘A’ Levels Carmel College • Mathematics • Information Technology • Geography Certifications • CELTA Teacher Training • The Creative Copywriter Kickstarter Course • LinkedIn Learning: - Writing Ad Copy - Writing in Plain Language - SEO Foundations - Writing with Impact - Learning Conversion Copywriting LANGUAGE PROFICIENCY • English – Native • Korean – Intermediate PROFESSIONAL DEVELOPMENT Ongoing CPD sessions included, but were not limited to, the following: • Behaviour Management • Google Classroom • Safeguarding • IH Teaching Business English Course • Minimising TTT and Maximising STT • Creating Video Lessons and Online Safety • Making Differentiation a Habit • Adapting the Materials • Summative and Formative Assessment • Standardisation TEACHING EXPERIENCE ADULT ESL INSTRUCTOR SISA Adult Academy | Cheongju, South Korea Sep 2022 – Present TEFL instructor at a speaking-focused language academy. Offered this position due to previous success at their sister branch in Suwon. • Continued with the roles and responsibilities held within my previous SISA post. ADULT ESL INSTRUCTOR 2019 SISA Adult Academy | Suwon, South Korea Jul 2018 – Jul TEFL instructor at a speaking-focused language academy. • • • • • • Taught ESL to over 100 students of diverse cultural backgrounds in an international classroom. Prepared extra-curricular activities and provided further in-depth assistance for individual students. Maximised student talk time through oral tests and presentations. Kept thorough, up-to-date records of all student performance levels. Provided differentiation through a variety of stretch and support activities. Liaised with the Head of Department and Principal during weekly meetings to further support students and implement English language learning initiatives such as Reading Week. • Presented specially designed instructional materials related to the ESP requirements of each student. • Produced data presentations of exam analyses and statistics using the data to identify underachieving students and created action plans of target setting to monitor development and improvement through regular reviews. EFL/ESL TEACHER 2017 Thames Valley Summer Schools | Rugby, UK Jul 2017 – Aug Residential EFL Teacher at one of the top two residential multi-centre summer schools in the UK, based on British Council rankings, as published by the EL Gazette. • Prepared students from a wide selection of countries for the Trinity Graded Examinations in Spoken English (GESE) exam. • Integrated students from different backgrounds using a combination of teaching pedagogies to help them realise their shared goals of English language proficiency. ENGLISH TUTOR Jun 2017 KAPLAN International Colleges | Manchester, UK Jul 2016 – English tutor at a college that utilised a didactic educational approach using established syllabi to focus on standardisation. • Responsible for planning, organising, and providing consistent English instruction, which coordinated with the goals of international students. • Exceeded targets set by management for an 80% pass rate among students. • Tailored culturally sensitive lesson plans to cater to an international student forum. • Maintained accurate records of student progress whilst providing a supportive learning environment. ESL/EFL TEACHER 2016 Cambridge Language School | Ochang, South Korea Nov 2010 – Jul EFL and IELTS preparation instructor at a language academy teaching children using various methodologies. • Developed young learners' English by providing comprehensive instruction and building a framework for their English journey. • Utilised all VARK modalities in lesson planning to deliver high-quality lessons. • Provided differentiation through a variety of stretch and support activities. • Built a strong rapport with students from varying social backgrounds. • Instructed in all elements of ELT, including all IELTS topics, ESP, EAP, and General English. • Devised sales, advertising, and marketing promotions to generate student enrollment, such as developing promotional literature, organising open days, email campaigns and advertising in local publications. • Delivered teacher training and CPD sessions for updated syllabi. • Provided differentiation through a variety of stretch and support activities. • Onboarded and mentored new teachers to the school, providing them with feedback. • Continuously improved the English language syllabus, growing student enrollment by 30%.