Anthony Robert C. Caingles

Caingles, Anthony Robert Online Profile Address LinkedIn Amazon Author Central Facebook Author Page Unit 3, 5640 Gov. Carpio Rd. Sitio Silangan Kumintang, Ibaba Batangas City Batangas 4200 Online Work Portfolio Google Drive ✆ -/- ✉- 3F Hennessy 3 Tower California Garden Square Domingo M. Guevara St. Mandaluyong City 1550 Executive Profile Summary ccomplished Corporate Communications, Digital Marketing, Knowledge Management and Editorial executive with over 25 years of experience. Executive- level background includes intranet design and management, document management system architecture, eLibrary design, email marketing campaigns, social media management, search engine optimization, branding and copywriting, public and press relations, competitor intelligence, marketing collateral development, and project management. Published author in print and on amazon.com. Career Highlights/Awards 2022 Publication of book: 44 Days of Faith and Valour (with Gen. Cesar Hawthorne Binag) 2020 Publication of book: Sukiyaki, Gospel and Jazz (print and e-book, amazon.com) 2013 Redesigned & built IOM’s weSHARE interactive and collaborative intranet platform 2011 CEO Award, 360training.com 2011 “Good Job!” Award, 360training.com 2008 Accredited Asian Development Bank Editorial Consultant 2008 Team Leader of Competitor Sites Study, for HSBCnet 2006 Catholic Mass Media Awards Finalist for Best Investigative Report 2001 Ramon Magsaysay Awards Public Relations Campaign Specialized Training “Applying Knowledge Management” Department for Continuing Education, University of Oxford “Project Management Course” SGS Academy “Microsoft SharePoint 2013 Power User Training” dB Wizards (Microsoft Partner) ANTHONY ROBERT CAINGLES (October 2008) (May 2015) (August 2013) Page 1 “Search Engine Optimization” (February 2007) HSBC eBusiness with 6S Marketing (Google Analytics Authorized Consultant) “Editing by the Book – The Chicago Manual of Style” (September 1999) SIBS Phoenix Publishing “Teaching English to Speakers of Other Languages” (TESOL) Certification TESOL-Asia, Site Skills Training Center Clark Freeport Zone (August 2019) “Basic Security in the Field II” (April 2014) United Nations Department of Safety and Security “Advanced Security in the Field” United Nations Department of Safety and Security (April 2014) Employment History 1. Valiant Finance Position: Senior Content Writer Industry: Fintech         Brainstorm with team on content and approach Research assigned topics Blog writing Email marketing Apply SEO requirements Find references and supporting academic papers Main and supporting image search Make process and content recommendations 2. InterCorp Media Position: Academic Content Writer Industry: Online Lead Generation and Marketing         Present 2021 Create outline for approval Research assigned topics Apply SEO requirements Find supporting academic and scientific papers Find main image for article Create infographics request Write and create post on WordPress Create charts on WordPress 3. TRiGroup - US Position: Consultant for Corporate Communications Industry: Education, Construction Present Responsibilities    Press and media relations Online presence Reputation management ANTHONY ROBERT CAINGLES Page 2 4. e-Magineering Present Position: Media, Communications and Digital Marketing Consultant/Proprietor Industry: Corporate, Marketing and Digital Communications Key Accomplishments  Production of Company Profile for Anchorbase Problem/Opportunity: The fledgling fit-out/construction company lacked a company profile that would present itself effectively to local and foreign clients. Approach: We started with identifying the company’s competitive advantage and formulating a brand strategy. This was done over several meetings with the company’s Directors. Copy was crafted to dovetail with the defined branding. Pictorials with an awardwinning photographer at 5 different locations were scheduled to highlight the company’s ‘technological advantage’ over other firms. Final output in PDF and web formats. Benefits to Client: Provides the company with professionally-made marketing collateral that can be used for sales presentations and easily shareable to prospective clients here and abroad.  Company Profile for East West BPO Website Problem/Opportunity Original content for company profile was found to contain plagiarized material. Approach: Editorial review of the existing material was conducted, followed by rewriting – taking particular note that plagiarized content would not be carried over to the new document. Benefits to Client: Prevention of reputational loss in the event that plagiarism would be discovered. Services Offered  Editorial Review and Management  Content generation and optimization  Branding/Rebranding  Advertising copy  Digital Marketing (Social media, SEO, email marketing, press release distribution)  Speech writing  Book authoring  Printing Services  As required by client(s) 5. Plattr-USA Position: Content Editor/Writer Industry: Content Marketing 2017 to 2018 Key Accomplishments  Content Quality Assurance ANTHONY ROBERT CAINGLES Page 3 Problem/Opportunity: There were grossly inaccurate information in two articles: on the “Standard IRS Mileage” and on “Tax Write-Offs.” The information contained in both had become outdated due to the passage of the Tax Cuts and Jobs Act (TCJA) of 2018. Approach Both blog articles were assigned to me for review. I saw that both writers used just one or two online references. Because of this, they missed important news on how the TCJA had sweeping effects on the tax panorama in the U.S. To ensure accuracy of information via cross-checking, I gathered reliable references from authority sites – totaling over a hundred pages. I was able to correct the erroneous/un-updated figures and coverage information. Benefits to Client Wrong information on our client’s website could have quickly damaged their reputation as an authority site. The Plattr management had become aware of the errors I had caught and my complete rewrite of both articles. After working with the company for just a few weeks, I was recommended for promotion from Writer to Content Editor, then from Editor to Brand Manager. 6. International Organization for Migration 2014 to 2015 Position: Media and Communications Specialist, Online Communications Unit (OCU), (NOC/02) Sector: Intergovernmental/UN Partner Organization Key Accomplishments  Design and Build of an Informational Materials Library Problem/Opportunity: IOM offices are always under pressure to produce informational materials, especially in international emergency situations. For those with previous experience in a particular field, they are able to refer to old works. However for first-time situations and projects, most of the organization’s 480 country offices worldwide are forced to start from scratch – thereby delaying the dissemination of vital information. Approach I developed the concept of having a digital library of informational campaign materials (brochures, ads, movie clips, training materials, etc.) that have been produced throughout our organization. Presented the concept to Media and Communications Division (Geneva HQ) and received approval. Collaborated with Geneva Digital Library Curator to define online user interface for the expanded library on the intranet. Communicated with the various regional offices to solicit their contributions. With a small team, collated and organized the submissions according to different information categories and types. Worked with I.T. department to build the various features and functionalities I wanted on the new library. Benefits to Organization With the availability of a digital library that they can use as reference or that will enable them to use old templates and tweak/edit these according to their requirements, country offices now have the capacity to produce their own communications/informational materials on a shorter timeline. This is particularly of critical importance in the case of international emergencies where IOM is involved. Other Responsibilities  Coordinator/Writer/Editor, “The Big Issue” Newsletter, distributed to 30,000 email targets worldwide ANTHONY ROBERT CAINGLES Page 4  Media and Communications Division Focal Point for the Intranet, posting news and promotions relevant to the organization 7. International Organization for Migration 2012 to 2014 Position: Head, Document Management and Intranet (DMI) Unit (NO-C/01) (Units managed: Intranet and Public Information units) Sector: Intergovernmental/UN Partner Organization Key Accomplishments  Redesign and Rebranding of the IOM Intranet Problem/Opportunity: The original intranet had a robust capability for storing documents and connected IOM’s different offices to each other. The purpose of this platform was to facilitate knowledge sharing and communication among staff. But this was not happening because very few of the staff visited the intranet since it was perceived to be unattractive and as providing no significant benefit to its visitors/users. Approach Total overhaul of the look-and-feel of the intranet from a website interface to that of an android-type homepage. Coordinated closely with IOM-Geneva’s Knowledge Management Group. Worked with IT Group to develop new functionalities and implement. I recommended the use of SharePoint 2010 instead of the legacy SharePoint version that was originally proposed by IT. Proposed 20 new functionalities for the new intranet, now rebranded as “WeShare.” Among these functionalities:  clean, uncluttered homepage by the use of fold-away menus more powerful and accurate content/document search capabilities ‘social,’ Facebook-type capabilities collaboration spaces where staff can make posts, be part of forums, write blogs, and chat with colleagues across the globe intranet analytics to identify the most popular posts, most accessed pages, etc most popular intranet content and pages to be promoted to more prominent sections of the homepage for easy access latest organizational news and statistics to be featured on a “Global Stats” page (pulled from different IOM unit stat pages) six calendars staff could subscribe to: based on the different groups to which he/she belongs as well as on the nature of schedules being tracked: 1. Global calendar showing organization-wide events,        ANTHONY ROBERT CAINGLES           2. Unit/Department calendar, Communities of Practice/’areas of expertise calendar; 3. The Loop (social/hobbies) calendar; 4. Reporting Deadlines reminder calendar; 5. MyIOM (all-in-one, customizable) calendar); e-Library with book previews and abstracts streaming of audio and video files (speeches, interviews, events, etc) an IOM Connect API from where staff can email, chat, make VOIP calls, and share files Quick Survey Tool Graphing Tool People Finder (to find colleagues) Skills Finder (to find colleagues with experience in specific fields) Unified Help Interface (helpdesks, user guides, FAQs of various IT platforms all in one place) maps to identify IOM locations and to reflect stats/trends Top Knowledge-Sharing Units Ranking/Awards Page 5 Benefits to Organization More visits to the intranet. More ownership by the various departments and units of their allotted intranet sections. More information and document sharing across the organization. One major step toward achieving IOM’s Knowledge Management agenda. 8. 360training.com Position: Senior Marketing Copywriter Industry: e-Learning 2011 to 2012 Key Accomplishments  Project Lead: Editorial review of the company’s 26 websites Problem/Opportunity Over the years, the eLearning company has developed 25 different websites specific to the industries they cover. Quality assurance processes, however, had not kept up with the pace of website creation. As a result, various kinds of mechanical errors (grammatical, idioms, diction) could be found on these sites and affected their credibility as learning portals. Approach With a team of three handpicked (3) editors, I led the quality assurance campaign across our websites. Establishing priorities and editorial guidelines, setting a timetable for the project. Submitted findings and recommended edits to the web team for implementation. Benefits to Client Aids marketing/sales via improved informational content on websites and more credible positioning of the company as a provider of reliable and effective eLearning materials.  Project Lead: Editorial content migration of the company’s 25 websites into one Megasite Problem/Opportunity The company’s 25 different, industry-specific websites were diluting the search engine (Google) rankings of the entire company. Our US HQ decided that these sites need to be pulled together into one Megasite – a task requiring voluminous content migration work. Approach My team reviewed content on these sites that should be migrated to the Megasite and recommended the retirement of pages/content that were no longer relevant. I worked with our web developers to implement these changes in good time, earning me the CEO Award for that year. Benefits to the Company Better-organized, centralized, easily searchable company content on the web Other Responsibilities  Wrote and distributed press releases/marketing email via Vocus/Blue Hornet  Managed online reputation and provided support for social networking sites  Conducted interviews, wrote articles for magazines 9. NetDimensions - Position: Senior Marketing and Documentation Specialist Industry: e-Learning ANTHONY ROBERT CAINGLES Page 6 Key Accomplishments  Competitor Intelligence Report Problem/Opportunity Younger generations of learning management systems (LMS) had entered the market. There was a felt need for the organization to be updated on ‘what’s out there’ and how the company squares up to these. Approach Encapsulating various discussions at the 2011 Synergy Reseller Conference (Hong Kong) and conducting further research, I juxtaposed the new solutions’ strengths and weaknesses, and identified the opportunities open to NetDimensions. (View the declassified report here) Benefits to Client The intelligence report armed the company’s resellers with competitor and marketing knowledge to help them sell our products.  Corporate Video Project Scriptwriter/Project Lead Problem/Opportunity In the 11 years that the company has been in operation, it had not developed a corporate video. This was ironic since the company is a tech company in the age of YouTube. Approach I wrote a script telling the story of how the company started. Working on a shoestring budget, I created a collection of videos purchased from stock photo sites that fit the storyline. Hong Kong-based interns of the company shot the interviews with the executives and staff and put together the video, which we did final edits on. “The NetDimensions Story” was uploaded to YouTube, with a link from our website. Benefits to Client Done on very limited budget, using in-house talents, the video nevertheless made the company website a multimedia experience and made the company’s claims as a tech firm more credible. From an SEO perspective, the video affected the Google ranking of the website positively. This resulted in more visits to company website.  Corporate Rebranding: Development of coherent logos Problem/Opportunity The logos for the company’s different products were developed by different designers. Consequently, they looked very different from each other. Approach Tasked to correct this and come up with a new, rationalized suite of logos, I conducted a branding and brainstorming session with the Design team. The outcome of that session were logos that were consistent with the defined brand identity, and which were connected to each other. Benefits to the Company The consistent look-and-feel of the logos immediately identifies them as part of the same suite of products from the same company, instantly aiding recall. ANTHONY ROBERT CAINGLES Page 7 Other Responsibilities      Wrote promotional/marketing materials, direct mail content Wrote and distributed press releases/marketing email to global targets via Constant Contact Provided support for Search Engine Optimization strategies Oversaw graphic design production Edited marketing collaterals and online content 10. HSBC Global Publishing Services Position: Senior Writer Industry: Financial - Key Accomplishments  Competitive Websites Review and Rebranding Problem/Opportunity HSBC’s investment websites had, for years, stuck to a no-nonsense web design template which unfortunately paled in comparison to competitor websites. Approach My team was tasked with crawling, dissecting, and analyzing major competitor websites such as those of Goldman Sachs, Merrill Lynch, Barclays, etc. We created sitemaps of these websites, inventoried their various features and resources (graphs, videos, audios, PDFs, etc.), and noted the design approach that they used. The competitor sites review took well over a month to complete. Following this, I juxtaposed the features of the websites and conducted an analysis of HSBC’s own investment banking website. The extensive research was well worth it. We were able to identify the weaknesses of our website and submit recommendations. I wrote the report: Competitive Websites Review: Findings and Recommendations which became the cornerstone of the extensive online rebranding efforts that followed, executed by HSBC’s web design teams. Benefits to the Company With the new look-and-feel/graphical user interface, the addition of multimedia features, and the creation of a blogs section - HSBC’s Global Banking and Markets website transitioned to the digital age and easily gained more and longer visits from its clients.  Creation of the “Emerging Markets” section of the Global Banking and Markets website Problem/Opportunity HSBC saw the potential in the emerging Asian markets and was now pouring resources into its Asian operations. It needed a microsite that would convey this to its clients/public. An important part of this section would be ‘blogs’/features about successful deals (one of the recommendations I made in our Competitor Websites Review Project Report). They needed somebody to concretize the rationale for the section and to write the initial feature stories/ blogs that would set the tone for succeeding blogs. Approach A select few were assigned to the new emerging markets editorial team. As Lead Writer, I was tasked with writing the introductory copy/rationale for the microsite’s homepage. Since ‘emerging markets’ was a foreign concept to many at that time, I ANTHONY ROBERT CAINGLES Page 8 conducted a month-long research on this and how HSBC could leverage its new direction. I wrote the five (5) pillar/“rationale” pages (view sample content here) as well as the first three feature stories (view sample stories here) based on interviews with HSBC executives from China and Vietnam. Other Responsibilities        Managed job requests, conducted scoping, provided turnaround time estimates, and assigned editorial resources Lead writer for HSBCnet Emerging Markets site content and rebranding Writer of key HSBC website rebranding/marketing intelligence document: Competitor Websites Review Final Report and Recommendations Content management: using Interwoven TeamSite and other content management systems (CMS) Published securities news updates, news briefs, and market guides Wrote/edited online and marketing content of HSBC units worldwide Wrote/edited various HSBC publications including HSBC Global Research Reports 11. Co Group of Companies: Häägen-Dazs; Max Brenner; ZNH Chinese Bistro; Hudson’s Bay Loyalty Management-Asia 2006 Position: Corporate Communications Manager Industry: Food Industry/Services Key Accomplishments  E-mail Blast Campaign Problem/Opportunity The company’s global brands had no need to be introduced. But the company wanted to touch its public in a more personal way. We wanted to talk to our audiences through their inbox via e-mail marketing ads – at a time when there were yet no email marketing solutions. Approach I worked with our I.T. team to create our own e-mail blasting application. Working with the rest of the company’s management team, we gathered 30,000 e-mail targets. I produced tastefully and artfully created e-mail ads and distributed these to these recipients on a scheduled basis. (Sample e-mail ads: Häägen-Dazs and Max Brenner Chocolate Bar) Benefits to the Company: Our e-mail ads were well-received and appreciated, with very few requests to be taken off our mailing list. Through these, we were able to regularly remind our ice cream, designer chocolate, gourmet sandwich and Chinese food aficionados-publics that it might be time for their favorite gustatory reward. This directly affected sales and even the popularity of our brands. One of our brands soon earned recognition from the Philippine Tatler.  LG Phone Co-branding and Event Organizing Problem/Opportunity We wanted to take advantage of the launching of LG’s “chocolate phone” to expand the reach of our international gourmet chocolate distributorship, Max Brenner Chocolate Bar. ANTHONY ROBERT CAINGLES Page 9 Approach: I established contact with the Marketing Head of LG Electronics-Philippines to discuss the possibility of jointly producing a co-branding event: the launching of their ‘chocolate phone’ – with Max Brenner Chocolate Bar as the venue. (A promo ad for the event can be viewed here.) Benefits to the Company The event was a ‘mutual success’ and was covered by the press. LG was able to launch their ‘chocolate phone’ in the ambience of Max Brenner’s ‘chocolate haven.’ LG achieved the ‘chocolate’ metaphor it wanted for its brand while Max Brenner received additional patronage and exposure to new visitors. 12. Editorial Consultant / Supplier to various firms - Top Clients First Quadrant Philippines, Inc. Position : Consultant/supplier/Corporate Communications Manager Key Accomplishments  Company Marketing Newsletter Problem/Opportunity The networking company had been growing at a speedy clip for 5 years but wanted to double the digits and reach the overseas markets. The marketing formula was limited by the number of its trainer/presenters and the number of its members. Approach I broached the idea of producing a company newsletter which would double as a marketing flyer to its president. This would spread the gospel of their network and its products via success stories about its top earners. Benefits to the Company The company newsletter was distributed to members in the business centers, given to visitors/inquirers, and mailed to prospects. Some eventually ended up in the hands of overseas Filipino workers (OFWs). This paved the way for the birthing of overseas branches of the company in several countries. We started with 5,000 copies of a halfpage, two-color publication. After several issues, our circulation increased to 50,000 copies. On our 5th month, the newsletter evolved into a full-page, full-color publication and was instrumental to exponential and international membership growth.  Company Primer Problem/Opportunity 1. The marketing plan was usually explained by a company presenter. However, there was only a handful of certified presenters as well as seminar rooms. 2. Some individuals found the marketing plan of the company hard to understand. The company wanted a simpler, friendlier way to explain this to prospects – particularly to those from the C-D brackets. 3. On the other hand, members who spoke only Tagalog felt inadequate to present the company’s marketing plan to individuals/prospects from the higher economic strata whom they felt would be able to appreciate a presentation made in the English language. ANTHONY ROBERT CAINGLES Page 10 Approach I presented the idea of capturing the essence of the marketing plan in a ‘company primer.’ I suggested that we use a comics format, with cartoon/’manga’ characters explaining the concept, complete with illustrations. This would be written in English. Benefits to the Company We quickly ran out of copies as the demand for the primer increased. Visitors, even those new to networking, quickly grasped the concept of the marketing plan and its potential benefits to them. The new marketing collateral served as multipliers of the company’s seminar trainers. More Clients Ramon Magsaysay Awards Foundation, Inc. Position: 2001 Ramon Magsaysay Awards Media Consultant Key Accomplishments  2001 Ramon Magsaysay Awards Public Relations Campaign Problem/Opportunity The Ramon Magsaysay Awards Foundation (RMAF) needed a Public/Press Relations Group to handle the 2001 Ramon Magsaysay Awards Approach Partnering with several other public relations consultants, we were able to get the PR contract for the awards. We covered the launching and closing ceremonies and the Lecture Series of the different awardees. I usually created two versions of a story: one from a press release angle, another as a feature story. (Read press releases and features I wrote for the award here) Benefits to Organization We had very good media coverage during the event. Our press releases were picked up by both local and international media. Other Consultancy Clients Ateneo de Manila University Press Position: Editorial Consultant Philippine National Police -NCRPO Position: Media Consultant CORPS Movement Foundation, Inc. Position: Editor in Chief/Supplier, The Keeper Cadence-ASIA Position: Editor in Chief, Forward Deployed Philippine Campus Crusade for Christ Position: Editorial Consultant/Contributor International School of Theology-ASIA Position: Editorial Consultant Associated Resources for Management and Development Position: Editorial Consultant Image Innovation Position: Editorial Consultant ANTHONY ROBERT CAINGLES Page 11 k12plus.com (USA) Position: Web Content Editor Summit Publishing Position: Contributor, Prevention magazine Philippines-Australia Community Assistance Program Position: Editorial Consultant The STAR Group of Companies Position: Contributor, The Philippine Star Philippine Chambers of Commerce and Industry Position: Contributor, PCCI Enterprise magazine 13. Philippine Chamber of Commerce and Industry Position: Advocacy and Research Manager Industry: Various / Business Organization         - Oversaw advocacy and research work within PCCI committees Managed a staff of five researchers and writers Conducted advocacy campaigns through press releases, position papers, and seminars Monitored business, economic, and political issues affecting membership Coordinated with allied organizations and companies Edited position papers of PCCI sectoral committees Edited brochures and other output of the PCCI secretariat Wrote speeches for PCCI president 14. Various Clients Position: Editorial / Media Consultant - Top Clients SIBS/Phoenix Publishing Great Books Publishing Criminal Investigation and Detection Group-PNP Zoe Broadcasting Network Philippine National Police, NCR 15. Various Clients Position: Freelance Writer - Other Consultancy Clients: Lexington International Public Relations, Inc. European Chamber of Commerce in the Philippines Sunshine TV Ventures, Business & Leisure, Taipan, Look, Style, Automotion magazines 16. Tri-C Union, Inc. Position: General Manager - Key Accomplishments    Overall operations, marketing, finance Liaised with clients Maintained database on raw materials cost per supplier ANTHONY ROBERT CAINGLES Page 12    17. Studied and developed software as needed to reduce costs and increase profit Regularly developed costing estimates based on job requirements and cost of materials Regularly conducted time-motion studies for wage costing purposes Landbank of the Philippines Position: Project Supervisor Industry: Financial  - Landbank Commercial Banking TV Ad Problem/Opportunity The bank was producing a TV ad on the success of bank clients. My unit, the Public Affairs Group, was responsible for coordinating with J. Walter Thompson, our ad agency, and overseeing the production of the TV ad. Approach As Information Officer/Project Supervisor, and having previously been a part of the J. Walter Thompson team myself as Copywriter, I was involved in regular meetings with the ad agency. I was also tasked with overseeing the shoot of the ad in various provinces – to provide coordination and support to the filming crew, and to give regular updates to the Public Affairs Head. Benefits to the Organization Close coordination ensured proper scheduling at our clients’ business facilities and problem-free shoots. The filming was completed without a hitch. The TV ad, scored by renowned composer-singer Jo Mari Chan, echoed the bank’s slogan “We’re banking on the countryside.”  Landbank Calendar Problem/Opportunity The bank’s calendar features top clients and agricultural products produced. Approach I was given the assignment of covering the 12 chosen clients/products, located in different parts of the country, and to later write the copy for these. After conducting initial research, I conducted interviews with our bank clients onsite and directed the product/on-location photo shoots by our official photographer. Benefits to the Bank: Strengthened image as a government-operated cooperative & land-reform supporting bank (Copy I wrote can be viewed here.) 18. J. Walter Thompson Position: Copywriter  Participated in brainstorming and conceptualization  Wrote advertising copy 19. BusinessWorld Publishing, Inc. Position: Special Features Writer  Wrote special features (advertorials)  Interviewed company executives and conducted research 20. Far East Broadcasting Company Position: News Editor  Wrote news copy for international radio  Edited news from the wire services (PNA, REUTERS, BBC, AFP) ANTHONY ROBERT CAINGLES Page 13 Work Portfolio Available on Google Drive Salary USD Monthly Salary (IOM-UN): USD2,800/ PHP140,000 Current Consultancy Rate: USD30/hr Expected Salary: negotiable Training Microsoft SharePoint 2013 Power User Training Pardot Marketing Automation Vocus Marketing and PR Software Blue Hornet Email Marketing Constant Contact Email Marketing Applying Knowledge Management Department for Continuing Education, University of Oxford Search Engine Optimization Fraud and Anti-Money Laundering Investment Banking Online Data Protection Course Online Banking Codes Course Fraud and Coercion Seminar Operational Risk Accelerating My Own Learning Branch Security Six Sigma Process Improvement Internet Security Communication Techniques Handling Complaints 22-23 August 2013 20 February 2012 12 May 2011 10 May 2011 12 July 2010 13 October 2008 2 December 2008 15 October 2008 16 February 2007 16 January 2007 17 January 2007 25 January 2007 9 February 2007 12 February 2007 14 February 2007 14 February 2007 15 February 2007 6 April 2007 9 April 2007 Top Skills Skill Years of Experience Copywriting Feature Writing News Writing Editing Web Content Generation Management Design & Layout Supervision Speechwriting Content Management (CMS) Email Marketing Social Media (Facebook, Twitter, etc) Blogging Online Press Release Distribution Online Reputation Management Wikipedia Content Creation e-book Publishing ANTHONY ROBERT CAINGLES 29 years 30 years 24 years 21 years 11 years 10 years 10 years 8 years 8 years 5 years 5 year 5 year 4 years 2 year 6 months 1 month Proficiency Advanced Advanced Advanced Advanced Advanced Advanced Advanced Advanced Intermediate Advanced Intermediate Intermediate Intermediate Intermediate Basic Basic Page 14 Computer/Cloud Software Knowledge MS Office Adobe Acrobat Kindle (Amazon) Direct Publishing Teamframe CMS Interwoven TeamSite CMS HSBC Group Content Mgt System Vocus Online Press Release & Mktg Constant Contact Email Marketing Blue Hornet Email Marketing Drupal Blog WordPress HTML/XML/Dreamweaver Adobe Premiere MS Project Footprints Service Desk Jira Issue & Project Tracking Pardot Marketing Automation 30 years 12 years 1 month 2 years 2 years 2 years 2 years 1 year 1 year 1 year 3 year 3 years 1 year 1 year 1 year 1 year 3 months Advanced Intermediate Intermediate Intermediate Intermediate Intermediate Intermediate Intermediate Intermediate Intermediate Intermediate Basic Intermediate Basic Basic Basic Basic Online Digital Marketing Tools Keywords Everywhere Similarweb.com Canva VidIQ Google Analytics Alexa 5 months 5 months 5 months 3 months 3 months 3 months Basic Basic Basic Basic Basic Basic Educational Background BS Economics University of the Philippines Diliman, Q.C. (1989) Christ the King Mission Seminary H.S. Quezon City (1982) Thesis (BS Economics) "A Political-Economic Analysis of the Philippine Agrarian Reform Program: The Need for a Fully Redistributive and Economically-Efficient Land Retention Limit," Received a grade of 1.25 (A+) Awards and Rankings CEO Awardee, 360training.com 2011 “Good Job!” Awardee, 360training.com 2011 Finalist for Best Investigative Report, Catholic Mass Media Awards 2006 College Scholar-, University of the Philippines 2nd Place in university-wide essay contest (1995), U.P. Writers’ Club National College Entrance Examination – 99 percentile ranking Various literary awards -) ANTHONY ROBERT CAINGLES Page 15 Conferences and Seminars Digital Marketing in a BLINK “Creating Touchpoints Across Platforms in Multi-Screens International Networking The British Chamber of Commerce in the Philippines 19-20 March 2015 Philippine Internet Congress Digital Marketing, Online Content Writing, Social Media, SEO, Reputation Mgt, eCommerce NetDimensions Reseller Conference (Hong Kong) 9-11 March 2012 Affiliations/Memberships (Past & Present) 24 March 2015 2011 January United Nations Joint Staff Pension Fund (UNJSPF) Amazon Author Central, Published Author International Press Club UP Writers' Club (Honorary Member) Christ’s Commission Fellowship Philippine Campus Crusade for Christ Center for Nationalist Studies 4L Mountaineering Club The Tent of Elijah Foundation (for the homeless) Harvest Singers Travel Japan: July 2019 Philippines (nationwide): 1992-93 Top Cooperatives in the Philippines, Landbank of the Philippines October 2010 NetDimensions Onboarding November 2010 NetDimensions Marketing Planning January 2011 NetDimensions Synergy 2011 Reseller Conference Hong Kong: Travel Documents for Missions and Leisure Valid Philippine passport Multiple Entry Visa to Japan ANTHONY ROBERT CAINGLES Page 16 References Name : Contact Details Position Company Relationship : : : : Ovais Sarmad Recommendation available online (see below) Chief of Staff, Office of the Director General International Organization for Migration Advisor, previously Chief of Mission Letter of Recommendation Dropbox / Google Drive Name : Contact Details Position Company Relationship : : : : Christopher Lom Recommendation available online (see below) Head, Online Communications Unit International Organization for Migration Manager Letter of Recommendation Dropbox / Google Drive Name : Contact Details Position Company Relationship : : : : Suzanne Corbo Available upon request Marketing Communications Director (Austin, TX) 360training.com Manager Name : Contact Details Position Company Relationship : : : : Katy Cheung Available upon request Global Operations Manager (HK) NetDimensions Manager Name : Contact Details Position Company Relationship : : : : Rachel Pena Available upon request former Editorial Project Coordinator HSBC Global Publishing Services Supervisor Name : Contact Details E-mail : Position Company Relationship Name : Contact Details Position Company Relationship Name : Contact Details E-mail : Position Company Relationship : : : Achilles Mina-/--,-Editor in Chief, Board Member The Big C Magazine Editorial colleague : : : : Virgie Gapuz-/- General Manager Great Books Publishing Client : : : : : Maricor Baytion--,-University Press Director ATENEO University Press Client ANTHONY ROBERT CAINGLES Page 17