Anurag Singh

Anurag Singh E:-,-; M: (- PROFILE SUMMARY Proactive professional with 4.5 years of experience in Operations, Client Servicing, and 3.5 years in Digital Marketing. Possess creative abilities with strong communication and analytical skills. Passionate about creating and successfully executing campaigns to consistently achieve business objectives and deliver great results. I think out of the box strategies and implement the best of those in regular practice. PROFESSIONAL EXPERIENCE Marketing Manager – zipBoard (Remote) May’ 2020 – Nov 2020 zipBoard is a SAAS product that helps development teams design and create awesome products, tools, online courses, and software by using the power of real-time visual feedback. As a marketing manager at zipBoard, my primary responsibilities were to create outbound strategies, create stories and write email messages, blog articles, social media posts, and website copies to reach out to the target market. And to generate leads and convert them into successful clients. Additional to the primary responsibilities, I also engaged with prospects to conduct online product demos and assist users in troubleshooting any bugs and issues. We also used a lot of automation in our marketing strategy, and I was responsible for setting up and managing funnels using tools such as HubSpot, Sendinblue, Intercom, Buffer, Feedly, and Mailchimp. As a company, we believed in Inbound marketing techniques and professional networking to educate the masses to use the power of visual communication to build great products. And to accomplish these objectives, I would write and share articles for some of the top blogs and network with people from the eLearning development and website development space. During my tenure with zipBoard I was able to achieve results. • Increased website traffic by 10%. • Drop the bounce rate by 15%. • Generated 35 new leads using 3 free downloadable resources. • Wrote 5 long-form (2000 – 3000 words) comprehensive articles. • 35 email copies for automated drip campaign. • Contributed guest posts on various websites, 3 of which are published on well-renowned websites in the eLearning space. • Create 29 high converting content copies for website pages. • Designed and created 3 eBooks. • Setup AppSumo campaign for promotional activity. Link to guest post on well-renowned blogs • https://trainingindustry.com/articles/e-learning/5-tips-to-optimize-the-elearning-qa-process/ • https://elearningindustry.com/tips-improve-elearning-quality-assurance-and-testing-process • https://trainingmag.com/building-trust-remote-teams/ Link to AppSumo Campaign • https://appsumo.com/zipboard/ Anurag Singh E:-,-; M: (- Marketing Account Manager – Revcloud (Remote) July’19 – Mar’ 2020 As a Marketing Account Manager at a data-driven marketing agency, I was responsible to get the job done, oversee the agency-client relationship, understanding clients’ needs—what they’re looking to achieve shortterm and long-term. Creating strategies, setting objectives, deliverable timelines, and getting those approved by the client before implementing. I managed 4 clients with a team of 4 internal team members and external vendors for data and creative requirements. Design spring for the team using the agile project management method. Assigning tasks and making sure the project is on the set path to success. Creating internal process documentation and training the team on various business functions like email marketing, setting up funnels, planning, and executing social media campaigns, creating messaging according to client branding and brand tonality. A typical day at work at Revcloud was more about running communication within the team, listing down the priorities of the day, delegating work to team members, and delivering on my own tasks, quality assessment of data, creatives, campaigns before go live. Finally, tracking metrics using social media analytics and google analytics and further optimizing the campaigns to improve ROI for clients. Summary of everything that I did at Revcloud in my role as Marketing Manager. • • • • • • • • • • • • • • • • Work closely with CEO on internal marketing projects, brainstorm new ideas, create plans documents for growth, and new client acquisition. Review past day’s work/notes, and plan for the current day, align the team on the daily priorities. Resolve any blockers in the process. Prepare client presentations and pitch decks for new projects. Onboarding new clients and keep updated with the sales/operations process of existing clients. Build a strategic plan and response model to figure out - ROAS, Spends, CTR, LTV, CAC, CPM, CPL. Compare KPI’s vs. actual results to map down if we are on track with our goals, accordingly modify the campaign structures. Create search queries for building data sets based on the defined buyer persona. Work along the data team to collect the data, further QA datasets, and prepare the QA report to get approval from CMO and client. Prepare a creative brief and work alongside the design team to get the creatives completed, further get it reviewed and approved by the client. Design and execute email marketing and social media campaigns. Analyze google analytics create a report for sharing with the client. Handle client communications, write and share the campaign analysis, and communicating the upcoming meeting agenda with the client team. Monitor spends, optimize the budget for high ROI, and decrease the overall project cost for improving the profit for the company. Identify new channels, applications, tools to help us with marketing better. Review the products/services and create a proposal doc for approval on buying and including in our tool kit. Identify vendors to support ad-hoc operations or short but extremely skilled projects for which we do not have resources. Being technically sound with tools and systems and a creative visualizer, I am a firefighter at my workplace. Always up and ready to put out fires on any projects. Anurag Singh E:-,-; M: (- Founder and Director – GrowtLab Pvt. Ltd. Jan’18 - Present I started GrowtLab as I learned that a lot of small businesses are indulging in social media without having any knowledge of how digital marketing works, what platforms to choose, how much to spend, how much daily effort to put, or whom to hire to manage their digital marketing. And I was too annoyed to hear business owners mentioning that they tried digital marketing but did not get any ROI. So I started GrowtLab with a vision to provide value-based online marketing services at an affordable cost to small and medium-sized businesses. In my experience of talking to the business owner, they are not looking for fancy services but something that gives ROI in the format of leads or brand recognition. But most of them end up doing random activities on social media expecting magic to happen and their business to bloom. At GrowtLab, we mainly focus on startups and local businesses that are looking to implement digital marketing in their marketing strategy. I consult local businesses for their digital marketing consultancy and train the entrepreneur, owner client team to plan and execute digital marketing strategies to get them started in the online space to generate leads for their business or improve the brand recognition in the local market. I am also a Google Certified Street Photographer, and I create a virtual tour and 360-degree photography for local businesses. As of Nov 2020 my photos on Google Street View have crossed 86K views. And I have also received goodies from google for my contributions. Currently, I am working on an online google business listing optimization course to expand my business reach and provide a cost-effective local digital marketing technique that can be used by all sorts of local businesses. Parallel to business consultation, I am also working on two more projects. One is designing and creating business document, presentations, spreadsheet, and create templates that would simplify the actual execution and implementation of digital marketing strategies for local businesses. And the second one is building a strategic roadmap for B2B SAAS businesses that are looking to scale up the number of product users using Inbound Marketing techniques. Assistant Digital Marketing Manager – KoDwell Technology June’17 - Dec’ 2018 Worked with KoDwell Technology which is an IT company dedicated in creating software and services to secure and improve human life. During my tenure with the company I overlooked the online marketing activities with the primary objective of establishing brand recognition and raising funds for the company through crowdfunding and Investment. I was the brain behind all the Investor Pitch Deck, networking with HNI’s and Investors both local and global. I got the company to participate in major business events in India and Bulgaria. Some basic regular activities that I was responsible for as an assistant digital marketing manager. • • • • • • • • • • Leading a team of 5 Professionals for content creation, design and promotional campaign. Develop and manage digital marketing campaigns that combine search, social, and display. Create and manage quarterly digital promotional plans and budgets. Developing and managing digital marketing campaigns Training and Assisting the team in all marketing-led plans, ensuring their timely execution. Optimize existing programs and campaigns; create and present proposals and recommendations. Formulating guidelines for editorial to assure better indexing by search engines and standardizing processes. Conceptualized integrated marketing campaigns to achieve the marketing targets of the company. Complete designing of the website and landing page for crowdfunding and other similar platforms for social media marketing and executing the campaign with joint efforts with vendor. Strong project management, organizational, and communication skills. Anurag Singh E:-,-; M: (- Senior Associate - Client Servicing, Willis Towers Watson, Mar’13 - Apr’17 Working as Senior Associate with the National Accounting Center (NAC) BAU. The department looks into the accounting of the policies/insurances. Starting from billing the client, to collection of premium and then disbursement to carrier. Any and every discrepancy/query falling within this phase of policy servicing is handled within NAC. • • • • • • • • • Identifying clients’ needs and delegating responsibilities accordingly among internal teams alongside providing assistance in capturing essential client information. Working with carrier’s accounting team to resolve discrepancies in the premium amounts. Accordingly raising request for billing and collection adjustments. Setting up video calls to resolve and negotiate on the discrepancies and SLA. Responding to emails and calls with FTR approach, to ensure best client servicing experience is delivered. Reviewing more than 50 accounting queries in a day, rectifying them and sending communication on the same to the client managers and related teams via email and calls. Arranging call, meetings with carrier, client managers to discuss resolution of identified discrepancies. Making sure that none of the clients policies are cancelled due to payment not getting paid on time to the Insurer/Carrier. Identifying root cause of critical issues, developing and documenting solution to avoid similar issues in future. Formulating guidelines for capturing important client information, and delegating responsibilities to cross functional team for better servicing the clients. Analyst - MIS reporting, Syntel, Pune Aug’12 - Mar’13 • Conceptualized 2 MIS reports to provide better insights of the business metrics, helping the team to grow from resolving 100 discrepancies per associate to 150 discrepancies per associate on a day to day basis. • Reviewing and updating KPI, KRI, Performance analysis and other similar reports to provide precise reporting and analytics to help management take better decisions and timely achieve business objectives. PROFESSIONAL CERTIFICATION Digital Marketing Certification Program, UpGrad in collaboration with MICA Completed Dec’17 Comprehensive 5-months program on digital marketing created by Industry Experts from leading Digital Corporates and Academicians; features over 10 case studies, assignments and quizzes, +150 hours of academic content and mentored by industry leading experts. Mentors “Simeran Bhasin” – Co-Founder at Ragtagger Lifestyle | Ex-CMO at Wildcraft. “Joel D’Souza” – Digital Marketing Professional | Founder at Iceagon During my PG certification course this are some of the projects that I worked on to get handson experience. • Built websites from scratch and optimized it for SEO to rank the website on first page for certain keywords – www.packcoindustries.com, growtlab.com, • Made several social media pages, landing pages for hands on learning experience. • Did extensive keywords research, analysis for live SEM project for Upgrad. Anurag Singh • • E:-,-; M: (- Created buyer persona for a live project for an apparel brand “Zivame” Planning innovative content, identified relevant content channel and making content calendar for HCL Tech’s content marketing campaign. Digital Marketing and Entrepreneurship Development – National Entrepreneurship Development of India (NIESBUD) -2 Day Certification program. HubSpot Certifications • • • • HubSpot Inbound Certified - May 2019 – June 2021 HubSpot Inbound Marketing Certified - May 2019 – June 2021 HubSpot Content Marketing Certified – May 2019 – June 2021 HubSpot Inbound Sales Certified – May 2019 – June 2021 Facebook Blueprint Certification • • • • • • • • Audience Insight – July 2019 Brand Best Practices – July 2019 Business Manager – July 2019 Create Facebook Ads – July 2019 Edit and Manager Facebook Ads – July 2019 Targeting Core Audience – July 2019 Targeting Custom Audience – July 2019 Targeting Lookalike Audience – July 2019 EDUCATION QUALIFICATION Qualification B.COM XII Institute BYK College of Commerce, Nasik, (Board-Pune University) GES HAL High School, Ozar, Nasik, (Board-Pune University) Year- LEADERSHIP ROLES Project Manager – Revcloud • I was managing 4 clients account while leading a team of 4 members agile team. My primary responsibilities was to o Identify and document business and project requirements, plans, and progress. o Determine, document, and manage the scope of a project, tasks, milestones, timelines, the budget, and resources. o Determine and assign tasks and priorities. o Allocate, monitor, and manage project resources. o And resolve any blockers. Anurag Singh E:-,-; M: (- Recruitment and Training, Business manager - KoDwell Technology • Standardized the recruitment process for all Designations and recruit professionals for the company. • Trained team of 5 people on marketing planning and execution to effectively perform all the daily activities to increase companies online presence globally. Process Coordinator - (Two-Part billing process) - Willis Towers Watson • Developed a new process called Two-Part billing (for large property accounts). Taught the same to the whole team of 30 associates and acted as single point of contact for all issues around this process. Volunteer - Annual Party Organizing, Co-Ordinator Bulk Hiring Process - Willis Towers Watson Team Coordinator – Conduct daily team huddles, arrange employee engagement session and other team building exercise. OTHER Technical Skills: MAC OS/WIN OS, Microsoft Office (Word, Power-point, Excel), WordPress websites, Adobe Photoshop, Google Ads, Google Analytics, Google Search Console, LinkedIn Ads, FB Ads, HubSpot CRM, SEO Power Suite, SEMrush, Geru, Copydyno, Canva, Buffer, Intercom, Sendinblue Certifications : 4 HubSpot Certifications, 8 FB Blueprint Certifications completed, Currently enrolled in Google analytics certification course. Languages: English (fluent – read, write, speak) Hindi (native – read, write, speak) Misc. Projects: Interests: Dance photography for Avi’s Dance Factory, Product photography for Packco Industries. Fashion photography for Instagram Influencer (Instagram - @sunnyvsharma). Video Editing for the above clients. Virtual Tour and 360 Degree photoshoots for local real estate developers – Nirman Builders Developers Trekking had been a co-leader for Tattva Adventures, 360 degree virtual tours and photography, playing guitar and ukulele, off-road motor biking, travelling and constantly keeping up with the trending businesses, platforms and digital marketing techniques.