April Yap

APRIL MARJORIE YAP -ALOVERA Davao City ˜ Cellphone: - ˜ Website: april-yap.com ˜ - S EO MA N A GER | DI GI T A L MA RK ET I N G MA N A GER | LI N K OUT REA C H S P EC I A LI S T |I N FLUEN C ER MA RK ET I N G| S OC I A L MEDI A MA RK ET I N G | EMA I L MA RK ET I N G | WORDP RES S More than 15 years experience with SEO, Digital Marketing, Web Development and Five Years Experience with Management. Certifications After Effects Apprentice, 2011 Email Marketing Strategy, 2011 Search Marketing Specialist Digital Marketing Manager/SEO Manager whose qualifications includes a degree in Information Systems; with detailed knowledge on how to succeed with ranking your websites in the Search Engine, using valuable software used and best SEO practices. More than 15 years of experience in the creation and deployment of different informational, news or ecommerce sites. As well as providing solutions and updates to improve your company’s web presence. Skills Summary Social and Community Manager Content Marketing Specialist Web Development Wordpress Development Proficient in Shopify, WordPress, Drupal Content Management, and Joomla Content Management. Experienced in working with FTP, Cpanel, as well as fundamental HTML and CSS Customer Acquisition Specialist Google Digital Garage Google My Business Skilled in website auditing to identify technical issues and areas for improvement. Hubspot Sales Software Certified Capable of handling website migrations, domain changes, platform upgrades, and URL restructuring. Collaborates effectively with web developers to implement technical SEO recommendations. Email Marketing Certified Key Skills Marketing Manager SEO Onpage and Offpage Wordpress Developer Education Ateneo De Davao University BS in Information Systems, 2007 On-page SEO Conducts comprehensive Keyword Research to optimize website content. Proficient in Google Search Console to monitor website performance, identify indexing issues, and improve site visibility on Google Search. Experienced in Google Analytics to track website traffic, user behavior, and marketing campaign performance. Utilizes data from Google Console and Google Analytics to make data-driven decisions and optimize marketing strategies. Collaborates with web developers to integrate technical SEO recommendations. 1 Off-page SEO Executes White Hat Link Building techniques for acquiring high-quality backlinks. Conducts Link Outreach campaigns to build valuable connections. Utilizes tools like Link Prospector to identify relevant linkbuilding opportunities. Management Conducts data-driven analysis to identify opportunities for website and campaign improvement. Plans and strategizes effective SEO campaigns to achieve business goals. Communicates effectively with teams, clients, and stakeholders. Manages budgets and resource allocation to maximize ROI for marketing efforts. Leads teamwork for seamless project execution. Demonstrates strong time management skills to meet project deadlines. Provides staff training to build a skilled and efficient SEO team. Ensures quality assurance to maintain high standards in all SEO initiatives. Social Media Marketing Develops and executes social media marketing strategies across various platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube and TikTok). Creates engaging and shareable content to increase brand visibility and audience engagement. Landing Page and Email Marketing Utilizes social media analytics tools to track performance, measure KPIs, and optimize campaigns. Basic experience with paid social media advertising to reach targeted audiences and achieve specific marketing objectives. Designs and optimizes landing pages for conversion and lead generation purposes. Implements email marketing campaigns to nurture leads, engage customers, and drive sales. A/B tests email subject lines, content, and calls-to-action for continuous improvement. Sets up and manages marketing automation workflows to deliver personalized and timely email campaigns. Leverages lead magnets and opt-in forms to grow the email subscriber list. Funnels & Newsletters Designs and optimizes sales funnels to guide prospects through the customer journey. Creates compelling newsletters to keep subscribers informed about products, promotions, and industry trends. Utilizes marketing automation to segment audiences and deliver targeted content. 2 Job History Rug Emporium Digital Marketing Manager/SEO Manager April 2021 – Present Tasks and Responsibilities • • Successfully collaborated with cross-functional teams to develop and execute highly effective marketing campaigns, resulting in increased brand awareness and customer engagement. Demonstrated expertise in budget planning for marketing initiatives, achieving optimal allocation of resources and delivering impressive return on investment (ROI) for the company. • Formulated comprehensive marketing plans and SEO strategies that led to significant improvements in online presence, organic traffic, and overall search engine rankings. • Utilized a wide range of SEO tools, including Ahrefs, Semrush, Screaming Frog, Google Analytics, Google Console, Hunter, Pitchbox, and Surfer SEO, to gain valuable insights and data-driven decisions. • Conducted competitor analysis to identify market opportunities, allowing the company to stay ahead of the competition and capitalize on emerging trends. Implemented both Onpage and Offpage SEO techniques, resulting in higher organic search rankings and increased organic traffic to the website. • • Possessed strong technical SEO knowledge, effectively optimizing website structure, performance, and crawlability, leading to improved user experience and search engine visibility. • Leveraged Google Analytics and Google Console data to analyze website traffic patterns and user behavior, resulting in data-driven optimizations that improved website performance. Conducted thorough SEO site audits, identifying and addressing technical issues, and implementing opportunities for enhancement, leading to higher website visibility and better user experience. • • • Successfully employed White Hat Link Building strategies, acquiring high-quality backlinks from authoritative sources and improving the website's domain authority. Managed outreach campaigns, establishing valuable partnerships and collaborations with industry influencers, driving increased brand credibility and exposure. • Conducted content gap analysis, identifying content opportunities, and implementing a content strategy that resonated with the target audience and generated increased organic traffic. • Conducted in-depth keyword research, resulting in the optimization of content for relevant search terms and achieving higher rankings on search engine results pages. Utilized Zoho CRM effectively for customer relationship management and lead tracking, leading to improved lead nurturing and conversion rates. • • Demonstrated proficiency in Shopify development and management, optimizing e-commerce websites for conversions and delivering a seamless shopping experience to customers. • Successfully executed and managed basic Facebook, LinkedIn, and Google Ads campaigns, driving targeted traffic and increasing brand visibility across various social media platforms. Utilized graphic design skills to create engaging visual content for marketing campaigns, contributing to improved audience engagement and brand recognition. • • Proficient in video editing, producing captivating video content that drove higher engagement and sharing on social media platforms. • Executed successful social media marketing campaigns, effectively engaging the target audience and boosting brand visibility, resulting in increased social media followers and brand loyalty. • Leveraged Klaviyo for email marketing campaigns and customer segmentation, resulting in higher open and click-through rates, and improved customer retention. • Developed and delivered engaging monthly newsletters, keeping the audience informed and engaged, leading to increased website traffic and customer loyalty. • Demonstrated familiarity with basic Amazon marketing strategies, optimizing product listings and advertising campaigns, resulting in improved product visibility and sales on the platform. 3 Apex Hosting LLC SEO Manager, White Hat Link Building, Influencer Marketing Jan 2019 - March 2021 With over a decade of experience in the online domain, I possess specialized skills in SEO, White Hat Link Building, and marketing management. Throughout my career, I have been instrumental in assisting clients in establishing a strong online presence. Leveraging my expertise, I have enabled them to drive substantial organic traffic to their websites and social media platforms, resulting in the successful conversion of leads into valuable sales. Tasks and Responsibilities SEO Outreach Manager • Leveraged Pitchbox and Ahrefs to conduct outreach campaigns and secure high-quality backlinks, significantly boosting domain authority and search engine rankings for clients. • Executed extensive Keyword Research and skillfully launched SEO campaigns, resulting in substantial increases in organic traffic and a competitive advantage in the market. • Utilized SEMRush, Google Analytics, Google Webmaster, and Google Planner to track website performance and make data-driven decisions, leading to continuous improvement and enhanced marketing strategies. • Conducted thorough Competitor Analysis, identifying strategic opportunities and developing effective Marketing Plans and Proposals that contributed to substantial business growth for clients. Website Development • Demonstrated proficiency in WordPress development, utilizing Thrive Themes and Beaver Builder to create visually appealing and user-friendly websites, enhancing overall user experience and engagement. Clickfunnels and Adwords Management • Expertly utilized Clickfunnels to design and optimize sales funnels, resulting in improved lead generation and higher conversion rates for clients. • Managed Adwords campaigns effectively, driving targeted traffic and increasing brand visibility across various platforms. Email Marketing and CRM • Developed compelling newsletters, drip campaigns, and event emails, utilizing platforms such as Infusionsoft, Salesforce, Constant Contact, Mailchimp, Aweber, Kajabi, Kartra, Hubspot CRM, and Zoho CRM, resulting in increased customer engagement and retention. Graphics Design • Proficiently used Photoshop, MS Word, and Canva to create eye-catching Flyers, Banners, Social Media Graphics, Infographics, PowerPoint presentations, and PDF documents, contributing to heightened brand visibility and audience engagement. Social Media Marketing • Skillfully employed Tailwind, Coschedule, Hootsuite, and Buffer to schedule and optimize social media content, expanding brand reach and enhancing audience engagement. Customer Support • Provided exceptional Chat Support and Email Support using Zendesk and Helpscout, ensuring customer satisfaction and fostering strong client relationships. 4 Project Management • Efficiently managed projects using Teamwork PM, Basecamp, Asana, Teamlab, and Trello, ensuring seamless coordination and timely task completion. SEO Tools • Demonstrated proficiency in utilizing Raven Tools, Hubspot, Majestic SEO, Google Analytics, Google Webmaster, Ahrefs, Screaming Frog, Surfer SEO, Pitchbox, and Hunter for comprehensive website analysis and successful SEO strategies. Influencer Marketing, LinkedIn and Email Outreach, and Link Building • Executed successful influencer marketing campaigns using Upfluence, established valuable connections through LinkedIn and email outreach, and implemented effective link building strategies to improve website authority. SEO Manager/Account Manager • Successfully managed SEO projects, conducted Keyword Research, Onpage Analysis, Onpage SEO, and Competitor Analysis, achieving significant improvements in clients' online visibility and performance. 5 Agserv Australia Marketing Manager May 2013 – Dec 2018 During my 5-year tenure with Agserv Australia, I have proven my proficiency in various areas of digital marketing, database management, and website maintenance. My efforts have contributed significantly to the company's success and overall growth, establishing a strong online presence and fostering a loyal customer base. Tasks and Responsibilities Newsletter Campaign • Successfully contributed to building and managing an engaging and effective newsletter campaign, resulting in increased customer engagement and retention. SEO Expertise • Demonstrated proficiency in both on-page and off-page SEO techniques, leading to improved search engine rankings and enhanced online visibility for the company's website. Database Management • Efficiently managed the company's database, ensuring accurate and up-to-date records for effective marketing initiatives and streamlined operations. Social Media Management • Spearheaded social media management efforts, enhancing brand awareness and customer engagement through strategic content and campaigns. Web Development • Diligently maintained and optimized the company's website, ensuring a seamless user experience and adherence to industry best practices. • Utilized various tools and platforms, including WordPress, Salesforce, Mailchimp, and Joomla, to execute targeted marketing strategies and campaigns. Link Building and Outreach • Successfully executed link building campaigns and outreach initiatives, securing valuable backlinks and guest posting opportunities to boost the website's authority and organic traffic. Visual Content Creation • Showcased video editing and graphics design skills to create visually appealing and engaging content for marketing campaigns. Efficient Newsletter Management • Managed the newsletter campaign effectively, ensuring timely and relevant content delivery to the target audience. Performance Monitoring and Reporting • Conducted regular monitoring of ads and Google My Business (GMB) profiles, providing datadriven insights for optimization and growth. Effective Social Media Marketing • Demonstrated expertise in social media marketing, implementing strategies that led to increased brand visibility and customer interactions. 6 Thousand Hills Golf Resort Link Prospector and Outreach Specialist, October 2007 – April 2013 Over the past 6 years, I have been responsible for implementing various link building strategies that greatly contributed to the company's online success and reputation. My expertise in SEO tactics played a crucial role in attracting organic website traffic and boosting the company's online visibility. Throughout my time with the company, I consistently achieved positive results with successful link building campaigns, which significantly contributed to the company's overall growth and success in the digital world. Tasks and Responsibilities Expert in Link Building • Demonstrated proficiency in diverse link building techniques, including guest posting, writing compelling content, and utilizing link prospecting tools, resulting in a strong and authoritative backlink profile. Outreach Specialist • Effectively established and maintained valuable partnerships through outreach campaigns, securing high-quality backlinks from authoritative sources. Keyword Research • Conducted comprehensive keyword research to identify relevant and high-traffic keywords, optimizing website content for better search engine visibility and improved organic traffic. Competitor Analysis • Successfully analyzed competitors' strategies, identifying opportunities and gaining a competitive edge in the market. SEO Onpage and Offpage • Implemented both on-page and off-page SEO techniques, optimizing website structure and content to improve search engine rankings and overall performance. 7 Ultro Sourcing, Inc Assistant Admin, May 2008 – October 2010 Throughout my tenure at Ultro Sourcing Inc., I demonstrated exceptional skills in content creation, website management, social media, marketing, CRM, collaboration, lead generation, and online advertising. These accomplishments significantly contributed to the company's growth and success, showcasing my versatility and ability to excel in diverse tasks and responsibilities. Tasks and Responsibilities Content Creation and Management • Authored numerous engaging articles for the company's website. • Created appealing ebooks as free incentives for website opt-ins. Website Management • Proficiently managed Drupal content, organizing files and editing as needed. • Expertly coded HTML/CSS for consistent post formatting. Social Media and Networking • Successfully managed and ranked company profiles on Ecademy, a prominent UK business site. • Responded to prospect clients' important emails, ensuring efficient communication. • Produced and distributed basic advertising videos on social media platforms. Marketing and Lead Generation • Listed company website on renowned directories like Gumtree to enhance visibility. • Conducted survey calls for an Australian government client, gathering valuable insights. • Collected, filtered, and organized leads in a CSV document. CRM and Collaboration • Administered SugarCRM, granting permissions and facilitating team access. • Managed Wiki pages, sharing relevant information among the team. Online Advertising • Acquired foundational knowledge of Google Adwords for effective advertising campaigns. 8 Sykes Asia Inc Technical Service Representative, April 2007 – April 2008 At Sykes Asia Inc., a call center based in Cebu, Philippines, I proudly served as a TSR (Technical Service Representative) on the AT&T account. My primary responsibility was to provide prompt assistance to customers facing internet connection issues with AT&T services. As a dedicated TSR at Sykes Asia Inc., I not only handled technical challenges with finesse but also made a significant impact on customer satisfaction and loyalty. My proactive approach and commitment to delivering exceptional support contributed to the success of the AT&T account and strengthened the company's reputation for outstanding customer service. Tasks and Responsibilities • Expert Troubleshooting - Proficiently resolved internet connection problems for customers using Windows 95 up to Windows Vista and MAC OS computers with AT&T services, ensuring swift issue resolution. • Account and Email Support - Skillfully assisted customers with end user account passwords and effectively resolved their email-related concerns, providing seamless communication solutions. Seamless Email Account Creation - Successfully facilitated the creation of email accounts for end users, enhancing their communication experience. • • Efficient Ticket Management - Created and managed tickets for on-site visits when necessary, streamlining support processes. • Analytical Modem Router Support - Analyzed customers' connection situations and offered comprehensive support for their AT&T Modem Routers, ensuring stable connections. Router Setup Expertise - Provided efficient support for fixing or setting up Linksys, Belkin, and Netgear Routers, optimizing customers' network setups. • • • • Going the Extra Mile - Went above and beyond to address any additional issues within the scope of our training, offering comprehensive solutions. Customer-Centric Approach - Prioritized delivering the best support and assistance to ensure full customer satisfaction, building strong customer relationships. Building Trust and Loyalty - Skillfully managed interactions to positively influence customer sentiment, regaining their trust and fostering loyalty to AT&T. 9 Apex Innovators (OJT) Business Plan Secretary, June 2006 - February 2007 During my on-the-job training at Apex Innovators, an IT company in the Philippines providing website and software development services, I took charge of documenting their current business flow. Working closely with my team, we analyzed their operations and proposed improvements to address their weaknesses. Our university had endorsed this project to us, and it was a valuable experience for me to learn the intricacies of creating a SWOT Analysis. Our team's efforts and proposals made a significant impact on Apex Innovators, contributing to the improvement of some of their weaknesses. The successful implementation of our suggestions helped enhance the efficiency and effectiveness of their business processes. This experience not only sharpened my documentation and analysis skills but also improved my abilities as a confident speaker and presenter. Working with Apex Innovators provided me with practical insights into the real-world application of business analysis and strategy, which has been invaluable to my professional growth. Tasks and Responsibilities • • • • • Comprehensive Documentation - I meticulously gathered and documented information about Apex Innovators and crafted a well-organized proposal for improvement. Employer Interviews - I conducted interviews with the company's employers to gain a deep understanding of their current business flow and identify areas for enhancement. SWOT Analysis - Utilizing the insights from the interviews and research, we thoroughly analyzed the company's strengths, weaknesses, opportunities, and threats, laying the groundwork for our proposal. Presentation Material Creation - I was responsible for creating compelling and informative presentation materials to showcase our findings and proposals. Effective Speaker and Presenter - During our final defense, I confidently presented our research, documentation, and proposals to the company, effectively conveying our ideas and contributions. 10