Archit Arya

Archit​ ​Arya-​ ​ ​+61​ ​(0)​ ​-​ ​ linkedin.com/in/archit-arya​ A​ ​Passionate​ ​Marketer​ ​with​ ​the​ ​experience​ ​of​ ​over​ ​3​ ​years​ ​in​ ​digital​ ​marketing.​ ​Currently​ ​pursuing​ ​Master​ ​of Commerce​ ​(Specialisation​ ​in​ ​marketing)​ ​from​ ​University​ ​of​ ​Sydney.​ ​I​ ​would​ ​like​ ​to​ ​put​ ​my​ ​skills​ ​to​ ​good​ ​use​ ​to build​ ​a​ ​company’s​ ​online​ ​presence​ ​organically​ ​and​ ​by​ ​using​ ​unconventional​ ​ideas. Education Master​ ​of​ ​Commerce,​ ​University​ ​of​ ​Sydney Specialisation​ ​in​ ​Marketing ​ ​ ​ ​ ​ ​ ​ ​ ​July​ ​2017-​ ​June​ ​2019 Subjects​ ​include:Business​ ​Insights;​ ​Strategy,​ ​Innovation​ ​and​ ​Entrepreneurship;​ ​Digital​ ​Business​ ​Foundation; Marketing​ ​Principles;​ ​Consumer​ ​Behavior;​ ​International​ ​and​ ​Global​ ​Marketing;​ ​Marketing​ ​Strategy. M.Tech​ ​Integrated,​ ​SASTRA​ ​University,​ ​India Instrumentation​ ​and​ ​Control A​ ​master’s​ ​degree​ ​in​ ​engineering​ ​with​ ​specialisation​ ​in​ ​Instrumentation​ ​and​ ​Control. CGPA​ ​-​ ​8.19 July​ ​2009​ ​-​ ​June​ ​2014 B.J.M​ ​Carmel​ ​Academy,​ ​Chandrapur,​ ​Maharashtra,​ ​India Higher​ ​Secondary​ ​School May​ ​2008​ ​-​ ​May​ ​2009 Mathematic,​ ​English,​ ​Physics,​ ​Chemistry,​ ​Computer​ ​Science Work​ ​Experience Digital​ ​Marketer,​ ​PilatesCan PilatesCan​ ​is​ ​a​ ​private​ ​company​ ​provides​ ​pilates​ ​services​ ​for​ ​the​ ​last​ ​12​ ​years​ ​based​ ​out​ ​of Canberra,ACT. ● ● ● ● ● ● ● ● Website​ ​optimization​ ​for​ ​better​ ​user​ ​experience​ ​and​ ​prospect​ ​conversion. Facebook​ ​Marketing​ ​using​ ​Facebook​ ​Pixel​ ​on​ ​custom​ ​audience. SEO​ ​resulted​ ​in​ ​featured​ ​snippet​ ​and​ ​SERP​ ​on​ ​page​ ​1​ ​for​ ​most​ ​relevant​ ​keywords. Email​ ​Marketing​ ​using​ ​Mailchimp​ ​and​ ​ActiveCampaign Marketing​ ​Automation​ ​workflows​ ​in​ ​ActiveCampaign​ ​to​ ​decrease​ ​human​ ​effort​ ​and increase​ ​conversions. Quality​ ​backlinks Google​ ​Analytics​ ​to​ ​analyse​ ​user​ ​behavior​ ​on​ ​the​ ​website. Increased​ ​the​ ​organic​ ​search​ ​result​ ​by​ ​12% Aug​ ​2017​ ​-​ ​Present Growth​ ​Hacker,​ ​Innovaccer​ ​Inc Aug​ ​2016​ ​-​ ​June​ ​2017 Innovaccer​ ​is​ ​a​ ​Silicon​ ​Valley-based​ ​healthcare​ ​company​ ​that​ ​provides​ ​physician​ ​practices, hospitals,​ ​health​ ​systems,​ ​and​ ​other​ ​healthcare​ ​providers​ ​with​ ​population​ ​health management​ ​and​ ​Pay-for-performance​ ​solutions.​ ​Innovaccer​ ​also​ ​provides​ ​solutions​ ​for​ ​care management,​ ​referral​ ​management,​ ​and​ ​patient​ ​engagement.​ ​The​ ​company​ ​was​ ​founded​ ​in 2012​ ​and​ ​is​ ​headquartered​ ​in​ ​Berkeley,​ ​California​ ​with​ ​an​ ​operational​ ​site​ ​in​ ​Noida,​ ​India. ● ● ● ● ● ● ● ● ● ● ● ● ● Managed​ ​a​ ​team​ ​of​ ​4​ ​people. Targeted​ ​USA​ ​Healthcare​ ​market. Increased​ ​the​ ​organic​ ​growth​ ​of​ ​the​ ​website​ ​by​ ​16.2%​ ​using​ ​SEO. Increased​ ​the​ ​conversion​ ​rate​ ​on​ ​the​ ​website​ ​from​ ​5​ ​demos​ ​pw​ ​to​ ​18​ ​demos​ ​pw​ ​using​ ​landing​ ​page​ ​optimization. Got​ ​published​ ​in​ ​major​ ​healthcare​ ​media​ ​websites​ ​by​ ​outreaching​ ​bloggers​ ​and​ ​journalists. Press​ ​releases​ ​twice​ ​a​ ​month​ ​for​ ​brand​ ​establishment. Email​ ​Marketing​ ​using​ ​the​ ​tools​ ​GetResponse,​ ​Yet​ ​Another​ ​Mail​ ​Merge,​ ​Jango​ ​and​ ​Hubspot. One​ ​on​ ​one​ ​reachout​ ​using​ ​Linkedin. Ad​ ​Campaigns​ ​using​ ​Facebook,​ ​Linkedin,​ ​Twitter​ ​and​ ​Google​ ​Adwords. Strategy​ ​and​ ​Planning​ ​to​ ​develop​ ​free​ ​tools​ ​for​ ​healthcare​ ​professionals​ ​for​ ​brand​ ​establishment. Live​ ​Customer​ ​Support​ ​using​ ​Intercom. Keyword​ ​Research,​ ​Competitor​ ​Analysis​ ​and​ ​Market​ ​research​ ​to​ ​better​ ​analyse​ ​the​ ​healthcare​ ​market. Conference​ ​Participation​ ​and​ ​Planning. Growth​ ​Hacker,​ ​Zoho​ ​Corporation June​ ​2014​ ​-​ ​July​ ​2016 Zoho​ ​Corporation is​ ​a ​Pleasanton,​ ​California​-based​ ​information​ ​technology​ ​and​ ​business​ ​management ​software​ ​as​ ​a service​ (SaaS)​ ​developer. The​ ​company​ ​was​ ​founded​ ​by ​Sridhar​ ​Vembu​ and​ ​Tony​ ​Thomas​ ​in​ ​1996,​ ​and​ ​has development​ ​offices​ ​in ​India ● ● ● ● ● ● ● Targeted​ ​USA​ ​as​ ​well​ ​as​ ​European​ ​market. Worked​ ​on​ ​third​ ​party​ ​integrations​ ​for​ ​brand​ ​visibility. Helped​ ​in​ ​integrating​ ​Zoho​ ​SalesIQ​ ​into​ ​GoDaddy​ ​portal​ ​for​ ​customer​ ​acquisition. Google​ ​Ad​ ​Campaigns​ ​for​ ​Zoho​ ​Creator​ ​targeting​ ​US​ ​clients. Increased​ ​the​ ​conversion​ ​by​ ​2%​ ​using​ ​landing​ ​page​ ​optimization. App​ ​Store​ ​Optimization​ ​for​ ​Zoho​ ​Notebook,​ ​Card​ ​Scanner,​ ​Taskz. Integrated​ ​Zoho​ ​Apps​ ​with​ ​Zapier​ ​and​ ​IFTTT. Member​ ​Technical​ ​Staff,​ ​Zoho​ ​Corporation ● ● Worked​ ​on​ ​building​ ​tools​ ​for​ ​teams​ ​to​ ​analyze​ ​their​ ​performance​ ​internally. Performed​ ​load​ ​testing​ ​on​ ​zoho​ ​applications. April​ ​2014​ ​-​ ​June​ ​2014 Other​ ​work​ ​experience ● ● Internship​ ​in​ ​Mangalam​ ​Cements​ ​as​ ​Instrumentation​ ​Engineer. Event​ ​Organizer​ ​at​ ​Daksh​ ​Tech​ ​Fest​ ​at​ ​SASTRA. Strengths​ ​and​ ​Skills Teamwork ● ● Team​ ​Captain​ ​of​ ​the​ ​Innovaccer​ ​Cricket​ ​Team​ ​leading​ ​to​ ​tournament​ ​win. Leading​ ​a​ ​team​ ​of​ ​5​ ​at​ ​Innovaccer​ ​which​ ​was​ ​awarded​ ​for​ ​performing​ ​exceptionally. Communication ● ● Mentored​ ​freshers​ ​and​ ​coached​ ​them​ ​in​ ​acquiring​ ​new​ ​skills​ ​of​ ​digital​ ​marketing. As​ ​a​ ​Growth​ ​hacker,​ ​responsible​ ​for​ ​several​ ​acquisition​ ​channel,​ ​acting​ ​as​ ​a​ ​first​ ​point​ ​of​ ​contact​ ​on​ ​Linkedin, facebook​ ​and​ ​inbound​ ​leads. Time​ ​Management ● ● Main​ ​responsibility​ ​includes​ ​digital​ ​marketing​ ​but​ ​overviewed​ ​Inside​ ​sales​ ​team​ ​too​ ​for​ ​lead​ ​management. Helped​ ​in​ ​recruiting​ ​new​ ​talent​ ​while​ ​taking​ ​care​ ​of​ ​primary​ ​responsibility. References​ ​available​ ​on​ ​request.