Atiqah Zubir

My experiences in PR and Marketing throughout my working life has helped me tremendously as to how I see brands effectively position themselves in the market. I also have experience in Media Buying whereby I dealt with brands that have made poor decisions when committing to the suitable channel to target their audience. The emphasis on ROI is there but it should come to the sales numbers as opposed to the media value that is offered. Many brands make short term decisions and fail to optimize the strength of their own brand.