Experienced digital media manager with a track record of creating and implementing successful digital media campaigns and account management.
These include:
- Successfully developed and implemented a digital campaign for a FMCG brand, with over 200 video entries and the campaign hashtag and posts garnering over 10 million impressions.
- Successfully managed and grew engaged online community for an online business news and intelligence platform to over 20,000 Facebook fans and Twitter followers under 5 months using social media advertising, contests and content marketing.
- Worked with a team to develop creative social media content calendars for brands, while ensuring that communication is in line with branding strategy and suited to different channels and audiences
- Achieve a strong, visible social media presence and develop concepts with viral potential. Continuously monitor online public relations and ensure the success of client programs.
- Assess social media marketing strategies to determine rate of return. Identify and tap into new channels to optimize ROI and fuel revenue growth.