Basil Khattab

BASIL KHATTAB Entrepreneur Jan 2017 - Current Zedny – Edtech Co-Founder & CCO of a high tech e-learning platform. Jan’19 - current  Investment Officer: responsible for anything related to investments  Corporate & Governmental coach and mentor.  PR Officer: SPOC for Media, government relations & PR Events/motivational speaker.  Master Organizational development & Culture change.  CCO: Managing operations of Customer Care, Customer Engagement, Commercial Development, Customer Success and Expert based Content building & key partnerships.  In less than 2 years of launch, achieved market leadership in B2B/B2G sector serving local, regional and multi-national companies as their trusted digital learning partner as well as key governmental sectors in Egypt. Managing national 2030 projects with key entities in Egypt.  Built a real Ed-tech with AI, Gamification techniques, Analytical LMS…etc Consultegy – Consultation & Strategy Co-Founder/MD. May’17 - Current  Multiple industries consulting experience. Operates with BIC experts in different fields. o Tech Companies & startups o Glassware & Kitchenware o Textile, Socks & under garments o FMCG/Distribution o Food – Meat, Poultry & frozen o Detergents & Hygiene manufacturing  GTM revamp speciality in addition to organizational systems and development  From Vision & Mission creation to Action plans & KPIs deployment JET – Jupiter Eclipse Training Co-Founder- Master coach & facilitator.  Experiential learning team building  Executive Coaching  Master Trainer / Facilitator Mar 17 - Current Mowafer – E-Commerce Founder & CEO for a price comparison & e-com platform. Mar’17 ‘til Jan’19    Successfully launch a new concept e-commerce business with limited fund from Angel investors. Launch and reach 400+ orders monthly in less than 6 months with limited marketing. Sell stake to Shareholders to continue the business to focus on Ed-tech. Marico Ltd. Egypt & North Africa Aug 2015 – Mar 2017 Business Unit Head, Egypt & North Africa Industry: Health, Beauty Care and Cosmetics (Hair Code, Fiancee, Parachute) Responsible for Re-structuring Egypt’s Business, consolidating the factories, cutting down costs, reducing head count and gearing up towards a lean profitable organization. Achievements to date:  Turnaround in EBIDTA to double digits from negative in 1.5 years.  Record Sales for North Africa as a result of selecting long term distributors  Grew share in Gel, Hair Oil and Hair Cream profitably. Union Group Egypt and Dubai Sep 2014 – Aug 2015 L'Oreal Egypt & North East Africa Oct 2013 – Sep 2014 Chief Commercial Officer Industry: Distribution for Telecom, Mobile Devices, Tablets, Consumer Electronics (TV/AV and Home Appliances) and Retail operations/stores and Maintenance. Brands: Samsung, Mobinil (Orange) and Union World and Samsung Experience Brand Shops Achievements to date:  Closing the year with a strong performance top and bottom line (Net 3.6 Billion EGP Business). Most profitable year in EBIDTA in a very volatile market.  Launching Strategic Management (mission, vision and strategies) and balanced score cards.  Adding Home Appliances business line, E-Commerce  Total re-structure of divisions as separate P&L in Egypt and Dubai  Highest growth in Q4 2014 and in Q1 to date 2015 in all business units with ahead of budget bottom line.  Diversifying the business lines while adding new international & Global Brands to the portfolio. Sales Director North East Africa Industry: Beauty Care and Cosmetics (Hair Care, Coloration, Skin Care, Make up, Relaxers and Styling ) Leading the Sales function and business development and entry in North East Africa countries. Egypt, Sudan and Libya. Achievements to date:  Closing the last quarter of 2013 at 50% to reach the budget of 44% growth. Egypt won fastest country Award.  Top Line 2014 Growth of 62% as fastest country growing in the world.  Successful Launch of Maybelline New York and Elvive re-launch in addition to Softsheen Carlson launch.  Opening in Sudan.  Re-structuring the organization as part of the GTM Model change  Decreased operation spending by 1 point in 1 year despite the aggressive growth rates.  Retail Business turnaround by growing it 93% Marico Ltd. Egypt May 2011 – Sep 2013 Jupiter Eclipse Training, Egypt & Dubai July 2009 – April 2011 Head of Sales Egypt & North Africa Market Entry Industry: Health, Beauty Care and Cosmetics (Hair Code, Fiancee, Parachute) Responsible for Re-structuring Egypt’s Business (new Go To Market Model), build the organizational capability, defining the vision, strategies & Objectives, Develop systems and a sales organization to achieve its long term potential. Achievements to date:  Business turnaround of Egypt doubling the business in two years. Among the fastest growing business Unit in the world 2 years in a row with CAGR of 30%+.  Complete re-structure of the sales organization, systems, people and the Go To Market Model.  All 3 Brands grew share, broke sales records and achieved turnaround in Fiancee from a losing brand to a profitable one  Apr11 to Mar12 won 3 major internal/international awards: o Best Sales Team in The International Business Group (IBG: all countries except India) o Value Award (Consumer Centric) for Hair Code Gel Sachets o Best Country Award IBG for turnaround in the business model, profitability, capability building and business results.  Developed the company’s commercial vision, strategies and objectives for the next 3 years. Created Coverage Expansion Project (CEP) which aims to drive coverage 10 folds and reduce cost of distribution by 2%. Managing Partner Industry: Consulting, Organizational Development (Training & Team Building) and Corporate Event Management Responsible for defining the vision, strategies & Objectives, General Management (Income Statement, Balance Sheet, Cash Flow and P&L responsibility. Lead consultant for 2 businesses, Master Trainer and Team Building Facilitator and responsible for the Organizational Development, Business Development & growth Plan. Achievements to date:  Launched JET in Egypt in November 2008 and assuming Leadership role within only 2 years in the TB Sector.  Profitable business model even within the year of the launch.  Partnering and closing a deal with 3 international franchises within the first year.  Master Trainer and Team Building Facilitator for a cutting edge Experiential Learning Methodology. Procter & Gamble (Near East) May 2001 – June 2009 Worked for P&G (FMCG: Fabric, Home, Health Care & Food) for more than 8 years in the following assignments 1- Market Strategy & Planning Senior Category Leader for Near East Countries 1- Apr 2008 – June 2009 Responsible for leading Feminine Care Category (Brands: Always, Alldays, Naturella & Tampax) for 6 countries, which are Egypt, Lebanon, Syria, Jordan, Iraq and Sudan. Responsible for Market Measurements (Market Share, Distribution, Shelf Share, in-store presence & Merchandising), sales tools, trade initiatives, Profit, budgets, Internal and external trainings and also for biggest Corporate Loyalty Program in the region. Equivalent to Senior Sales and Trade Marketing Manager. Achievements to date:  Developed Vision, Strategies, Objectives and volume/profit/spending forecast for the next three years. Best in Class forecast accuracy of less than 3% variation.  Highest ever Distribution numbers in all countries with a highly difficult category.  Achieved record Sales/profits across the Near East and on a country level, record shares and distribution and instore share & presence (all between 2008 'til Mid 2009).  Creator & Leader of the biggest ever Corporate (Multi-Brand) Ambassador Program in P&G Near East that won a Regional Innovation award in CEEMEA Countries and currently being implemented in other regions in the Middle East and Europe.  Trainer and moderator for Train the Sales Trainer and Sales College. 2- Market Strategy & Planning Category Manager for P&G Near East Countries 2- Jan 2007 – Apr 2008 Managing FemCare Category and the Food Category with a multi-functional team for 4 Countries in terms of (Market Share, Distribution, Shelf Share, in-store presence & Merchandising), sales tools, trade initiatives, budgets, Internal and external trainings and also for 2 years demand and volume forecast. Achievements to date:  The Second fastest growing category for that year with significant increase in Shares, Distribution and contribution to the company's profit.  Won a Regional Award for the “Best Execution and the First Moment of Truth”  Step-changing the food negative growth and contribution to positive growth and contribution before handing the category to Geneva to be managed globally from there.  Leveraged recent consumer research market studies and previous pharmacies experience to create and lead Shopability project for Egypt that was able to step-change in-store presence and visibility to an unprecedented way and winning the Global biggest display for the most challenging category to display.  Won the Best Steal Award (Creativity, share & re-apply) 3- National Sales Manager, Pharmacies, P&G Egypt 3- Mar 2005 – Dec 2006 Responsible for Selecting a new distributor, start growing a declining business, Shares, sales, distribution and Distributor capability development and managing 180 people throughout 10 national branches. Achievements to date:  Achieved and won a Regional Award for step-changing the pharmacies channel to a fast growing (doubling the business in less than 2 years) and most profitable channel in Egypt.  Able to develop the distributor manpower, skills and systems while being only in the 3rd year of ever selling FMCG brands next to their healthy growing drug business.  Complete rejuvenation of the Go to Market Strategy & coverage with new competitive trade terms and systems.  Highest ever Shares, Shelf Shares and distribution for 90% of all the Brands.  Some Local Execution and Visibility awards were achieved. 4- Distributor & Retail Operation Unit Manager (then Pharmacies Regional Manager) Jan 2004 – Mar 2005 Three months Retail Distributor Unit Manager then Pharmacies Regional Unit Manager for urgent business needs Responsible for Shares, Distribution, Visibility, in-Store presence and Initiative Execution. Managing 58 people. Achievements to date:  Completed the first ever full Competition and Market Study for Pharmacies in Egypt and proposed and got approval for a complete coverage, Go to Market restructure for Egypt.  Start-up of the new distributor operations, Automation start-up and Routing creation for my region.  Achieving the first year growth after 4 years of channel decline.  2 Brands achieving their highest ever share and distribution (top 2 brands) and winning 2 Visibility awards. 5- Key Accounts & Modern Trade Section Manager (P&G Egypt) Wholesales, Large Groceries, Supermarkets, Chains and Hypermarkets 5- May 2001 – Dec 2003 Responsible for Shares, Distribution, Visibility, Merchandising, in-Store presence and Initiative Execution for all brands. Managing 12 Merchandisers across Cairo and Alex. Achievements to date:  Won 2 years in a row the fastest growing Section and Unit.  Responsible for efficient assortment, Category Management, and optimum shelf layout for Modern Trade.  Project Manager for the Category Management Library Creator and owner.  Won 2 local display records and a creative display award and also national contribution award for recruiting and finally competition activity report.  Shopper Based Value Creation and Commercial Innovation first ever project in Egypt. EDUCATION- American University in Cairo, Cairo, Egypt BA Economics & Business Administration 1996 High School: Lycee De Meadi Thanaweya Amma Degree (French/Arabic) 100s of courses & books in self, professional and organizational development. Hobbies, skills and Awards             National Team Member in Soccer and a top club in Egypt with numerous National Awards. Billiards: winning numerous National Awards for Youth. IQ, Puzzle, quizzes and Problem Solving Challenges for fun and competition Model European Union Participation award and Cultural Days Participation award during University Numerous Career awards in P&G, Loreal and Marico as stated above. Best Innovative Corporate Learning and Development Platform in 2021 – Edtech Awards Coaching & mentorship experience with a sense of giving back to the community True Colors personality Coach and using it in team building, brainstorming, negotiation and sales techniques Master Trainer in Key Leadership skills, job market needed skills and sales/business development & account management/customer success. Startups & entrepreneurship coach & mentor. Motivational Speaker. Experiential learning master facilitator ADDITIONAL INFORMATION LANGUAGES PERSONAL Marital Status Military Service REFERENCES Contact info Fluent in English and Arabic and Good in French and Dutch Nationality: Dutch / Egyptian Divorced with 2 Children Exempted Available upon request-Cell: - (business). - (Personal & Preferred)