Bobana Rajic

Content optimization

• Keywors research & analysis

• Competitors & market research

• Setting up keyword & content strategy

• Content & on-page elements optimization (meta tags, images, H-tags, internal linking strategy)

• Managing "thin content" & duplicate content pages

• Creating long-term eCommerce SEO strategy

• Optimizing organic conversion rate

Content Marketing

• Determining target audience

• Blog post strategy and optimization

Technical SEO

• Performing SEO audits

• Managing redirects and 404 pages

• URL structure setup & optimization

• Robots.txt file & sitemap optimization

• Site Architecture strategy

• UX/UI improvement recommendations

Local SEO:

• Creating Local SEO strategy 

• Building & optimizing local listings

Off-page SEO:

• Off-page audit, link analysis and cleanup 

• Creating a link building strategy, market and competitor analysis

• Evaluating marketing opportunities 

• Outreach strategy

Client education & communication

Tracking & analysing data and making recommendations based on data

Creating monthly & ad-hoc SEO reports

Establishing SEO KPIs

Comfortable using Keyword Planner, Google Analytics, Google Search Console, MOZ, SEMrush, Screaming Frog, Ahrefs, Deepcrawl & Copyscape and constantly eager to adopt new tools and techniques!