Bojan Lazic
Zurich, Switzerland ▪ --▪ linkedin.com/in/serboswiss
DOB: August 4, 1980 ▪ Civil Status: Divorced
Nationality: Swiss & Serbian ▪ Gender: Male
VP of Digital Marketing & Business Development
Resourceful, goal-focused marketing professional with notable success building and implementing effective digital
marketing strategies, and tactics to optimise channel traffic and spread brand awareness.
Repeated success planning and executing social media campaigns to build and maintain company’s presence, with
comprehensive experience across content, digital, PR, and events management. Known for enhancing user experience,
generating qualified leads, and monitoring ad analytics. Skilled at expanding audience reach through implementation of robust
B2B and B2C strategies for business development and growth. Versatile and proven leader with remarkable efficiency in
building, leading, training, and motivating cross-functional teams. Multilingual communicator; capable of networking and
building long-term relationships with wide variety of clients.
Areas of Expertise
• Strategic Planning & Forecasting
• New Business Development
• Revenue Optimisation
• Market Trend Analysis
• Digital & Marketing Campaigns
• Internet of Things
• Online Marketing Strategies
• Full Scope Project Management
• Cross-Team Collaboration
• Client Satisfaction & Retention
• Brand Awareness & Recognition
• Staff Training & Development
Career Experience
Viasat Media, Zurich, Switzerland
VP of Digital Marketing & Business Development
2018 t0 Present
Direct all planning, coordination, and execution of digital marketing campaigns for digital marketing agency clients. Lead
cross-functional teams of digital marketing experts, creative designers, content writers, and web developers to build, run and
optimise digital marketing campaigns across multiple channels, including SEO, SEM, display, LinkedIn advertising, website and
email to achieve business objectives. Identify customers’ specific requirements and deliver effective solutions to enhance
customer satisfaction and retention. Deliver strategic leadership and guidance to creative and content teams, aimed at
delivering beautiful and impactful designs and sales copy for websites, landing pages, and advertising campaigns.
Key Contributions:
●
Collaborated with customers and the world's leading information technology, media, and telecommunications firms to
introduce, develop, and implement customer relationship management (CRM) and teach fellow employees.
●
Provided top-tier sales/consulting services in areas of software, marketing, information technology, and
telecommunications, including Euro News, BBC, Telenor, DT, Colt, SES Satellites, Telecom Serbia, Intelsat, etc.
●
Led the client’s business growth by 50% and generated multi-million euros in revenues by executing
cross-selling/up-selling digital marketing strategies.
●
Improved business efficiency by establishing a CRM, training colleagues for other markets, and organizing conferences.
●
Increased qualified leads by launching lead generation and advertising campaigns for technology clients.
●
Delivered strategic assistance to senior management in establishing KPI metrics, developing content and executing
strategic plans to drive their business objectives.
●
Fostered robust relations with external agencies and freelancers, focusing on receiving optimal value for investment.
Swiss Cast International AG, Bern, Switzerland
Business Development Consultant
2016 t0 2018
…continued…
Led new business development initiatives by envisioning/employing sales plans, increasing branding, conducting constructive
training, and generating millions in revenue. Offered strategic insight and consultation in developing and deploying business
development plans for current account base, while conducting retention and growth efforts for accounts. Ensured timely
engagement with prospects and existing customers to improve clientele experience as well as satisfaction.
Key Contributions:
●
Created, executed, and optimised paid and unpaid marketing campaigns across multiple online channels such as
Facebook, Google, YouTube, and email lists for Mann Digital and business clients.
●
Enabled the achievement of full business potential, increased organisational growth, and secured multi-million in profit
while delivering excellent consultation and guidance.
International Media Switzerland GmbH, Bern, Switzerland
Business Development Manager
2011 t0 2016
Achieved business excellence while monitoring, analysing and improving their company's business. Fostered potential
partnerships, and new partner technical and business due diligence with external and internal teams. Identified and negotiated
profitable deals that promoted sustained income.
Key Contributions:
●
Developed new business, prospected new markets, and expanded outreach to achieve business productivity goals.
●
Supported the accomplishment of brand awareness and engagement objectives by enforcing robust strategies.
GLOBCOS NetWorks GmbH, Zug, Switzerland
Sales & Marketing Manager
2005 t0 2011
Oversaw day-to-day organisational operations, including sales management, marketing campaigns, and business development
initiatives, aimed at maximising business potential. Planned, organised, and led extensive sales and marketing campaigns and
drives with a keen focus on improving profit margin and achieving bottom lines.
Key Contributions:
●
Acquired new markets and optimised sales by devising, developing, and executing innovative plans and strategies.
Additional Experience
Independent Sales Representative, SES Satellites, Betzdorf, Luxembourg; Technical Consultant, BBC News, London, United
Kingdom; Broadcast Producer, Radio RaBe, Bern, Switzerland; Psychological Operations Specialist, NATO, Schaerbeek,
Belgium.
Education & Credentials
BA - Business Administration, Management, Marketing & Related Support Services
European University in Geneva, EU Business School, Switzerland
Electrical, Electronic and Communications Engineering Technology/Technician, Broadcast Engineer
School of Electrical Engineering "Mihajlo Pupin", Serbia
Certifications: Google Ads Certification
Certificate of English Communication Skills, Improving Business English Communication Skills
St Giles College, San Francisco, California, United States
German Language Diploma, German Language and Literature
Université de Fribourg, Fribourg, Switzerland
Certifications as a Psychological Operations Specialist, Communications Disciplines, Journalism and Mass Communication
NATO and Organization for Security and Co-operation in Europe, Brussels, Belgium
BFBS Academy Broadcasting Production Certificate
BFBS Academy (British Forces Broadcasting Service), London, United Kingdom
Certificate for Foreign Languages, Literatures and Cultures, Foreign Languages, Literatures and Cultures
Inlingua School of Languages, Bern, Switzerland
Languages
English – Native || Serbian, Croatian, Bosnian – Native || German – Fluent || Macedonian – Fluent || Russian – Professional
