Borislav Kiprin

-/ - / Schleißheimerstr. 219, 80809 Munich, Germany Borislav Kiprin • Digital Marketing professional with 12 years of experience developing and executing strategies to increase online exposure, monetise engagement and drive growth for companies in Europe and Asia. • Deep understanding of the Internet media landscape and trends, web analytics, complemented by multilingual and intercultural competence skills, and varied experience in project management with a wide range of international stakeholders. • Process-focused leader dedicated to continuous improvement and aiming toward a data-driven digital marketing approach, while using user experience as a starting point. • Master in Business Administration in Digital Marketing with Honours. EXPERIENCE 06/2009 - Current Digital Strategy Consultant Freelance, Munich (Germany) __________________________________________________________________________________________________________________________________________________________________ • Developed strategies for online and social media marketing, website traffic growth and analytics, eCommerce heuristic usability & CRO reviews, SEO and content strategy. • Helped NPOs and individuals strengthening their digital presence and communication aiming to gain greater visibility on their good cause projects. • Content Marketing for Hubstaff and freelance blogging for a variety of platform and businesses. • SEO and B2B Social Media strategy for a leading European embedded systems distributor. • FatDUX, Copenhagen (Denmark) — social media strategy, guidelines, and implementation for a leading user experience digital agency. • Enigma's Social Song — Co-lead digital, social media and content strategies for first-of-its-kind online user generated songwriting with Enigma and its fans. Accumulated over 150 000 unique visitors on YouTube with 12 000 of the winner video. 02/2011 - 09/2015 Digital Marketing Manager SILICA (Avnet EMG GmbH), Munich (Germany) __________________________________________________________________________________________________________________________________________________________________ • Managed portfolio of digital marketing projects, including the design and roll-out of online marketing solutions and Social Media campaigns, including 4 websites launches, Pay-per-Click and both technical and soft SEO setups. • Served as a Content Marketing subject matter expert on an international task force aiming to revamp a strictly informational website to a full blown eCommerce one. • Used insights from Google AdWords to monitor overall campaign performance. Strengthened the PPC ads CTR from 0.24% to 1.75% within a year of joining the company and have maintained it above the 2% benchmark to date. • Successfully grew the social media channel audience on Twitter, LinkedIn, YouTube and Facebook from 3-digit to 4-digit numbers, averaging 3000% increase, while gaining experience on organic and paid growth hacking technics and social analytical platforms, such as Google Tag Manager. • Installed real-time web traffic analytics and social media KPIs reporting system using SiteCatalyst, Google Analytics and other analytical tools to provide executives with overall strategic insight/support for future marketing endeavours. • Supervised the relationship with agencies — social and digital on a project-by-project basis, ensuring timeliness and excellence in partnership, and output. • Trained over 20 members of Avnet’s marketing communication team in EMEA on online marketing leading to higher overall campaigns and websites performance. Curriculum Vitae // Borislav Kiprin T -/ - / Schleißheimerstr. 219, 80809 Munich, Germany 10/2005 - 02/2009 Sales & Marketing Director Saneco Corp., Shanghai (China) __________________________________________________________________________________________________________________________________________________________________ • Managed 10-person team as Head of Sales & Marketing Operations ensuring day-to-day task completion amounting to USD 5Mn annual turnover. • Initiated an online campaign employing B2B search engines, PPC and SEO channels that doubled the customer base and increased turnover by 20% and profits by 15% over the previous year. • Established web traffic analytics systems through the usage of Google Analytics • Introduced new organisational Standard Operating Procedures and product pricing modules improving and accelerating the business process. 04/2005 – 09/2005 Project Business Analyst AstraZeneca, Shanghai (China) __________________________________________________________________________________________________________________________________________________________________ • Participated in a global cross-functional team to build the large-scope 10-year strategic action plan for the Chinese market. Supported strategy development for two therapeutic areas by tailoring patient dynamics modules and data collection practices to the Chinese pharmaceutical environment. • Built a comprehensive competitive intelligence database on drug pipeline development. Used findings to establish an industry-wide benchmark for short and long range strategic planning. EDUCATION & HONORS 2010 Master in Business Administration in Digital Marketing IE Business School, Madrid (Spain) __________________________________________________________________________________________________________________________________________________________________ • Majored in Digital Strategy, Web Analytics, SEO, SEM, SMM, Mobile and Campaign Management. • Graduated with Honours in Top 10% of Class- Bachelor in Business Administration (BBA) Fudan University, Shanghai (China) __________________________________________________________________________________________________________________________________________________________________ • Majored in International Business Practices, Global Management and Chinese Business. • Received a five year scholarship from the Chinese government to complete a Bachelor degree. Sep-Oct/2016 Project Management IPMA Level-D DEKRA Akademie, Munich (Germany) __________________________________________________________________________________________________________________________________________________________________ KNOWLEDGE & SKILLS • • • • Fluent in English and Bulgarian; Good knowledge of German, Mandarin and French Content management systems: TYPO3, WordPress, Tumblr, Drupal and IBM WebSphere Google Analytics™, AdWords™, Adobe SiteCatalyst™, Microsoft Project Basic HTML, CSS, Javascript and PHP coding and technical knowledge CERTIFICATES • • • • Diploma for Proficiency in French, Institut Français, Sofia, Bulgaria, 1997 Diploma for Proficiency in Mandarin Chinese, Fudan University, Shanghai, China, 2000 Diploma for C1 in German, Goethe Institut, Munich, Germany, January 2016 Google Advertising Professional Certificate, 2014 Curriculum Vitae // Borislav Kiprin