Brianna Buthorn | Freelancer Resume

Brianna R. Buthorn Education THE UNIVERSITY OF SCRANTON B.A. STRATEGIC COMMUNICATION Concentrations: Public Relations & Advertising Minor: General Business SCRANTON, PENNSYLVANIA CLASS OF 2016 Co-Founder, CultureSketch, LLC Aug. 2016 – Dec. 2019 Pittsburgh, PA ▪ Prospected and cultivated new business while forming relationships with local business owners. Executed marketing campaigns with creative content designed for specific outlets. Managed and created social media accounts. Created monthly reports for clients. Designed, developed, and launched websites. Developed content marketing campaigns. Advertising Account Executive, Times Shamrock Communication Oct. 2016 – April 2017 Scranton, PA ▪ Sold digital and outdoor advertisements. Actively identified new business opportunities in responsible territory. Executed marketing campaigns with creative content designed for specific outlets. Formed relationships with local business owners. Digital Marketing Coordinator, ENX2 Marketing June 2016 – Sep. 2016 Wilkes Barre, PA ▪ Managed and created social media accounts. Increased followers on Twitter by over 50 percent. Wrote blogs for clients and for ENX2 that were featured on Business 2 Community. Created monthly reports for clients. Launched and edited Wordpress websites. Researched potential conferences to attend and award nominations to apply for. Public Relations & Marketing Intern, Flackable Jan. 2016 – Apr. 2016 Wyomissing, PA ▪ Managed and tracked social media through Hootsuite. Implemented writing initiatives through ghostwriting, ebook editing, blog posts, and articles for Flackable. Oversaw layout and generated content for new website. Tracked media contacts through Cision, a network for connecting with influencers and industry professionals. Developed press materials and pitched news stories to local and national media. Mobile Application Marketing Intern, SKIP Inc. Nov. 2015 – Feb. 2016 Scranton, PA ▪ Established user base with new mobile application to help shoppers in local grocery store. Educated client and customers on functions and benefits of shopping with SKIP application. Managed application onboarding steps in order to better customers’ general shopping experience. Used knowledge of Adobe Suites to edit images. Distributed and analyzed surveys. Performed intermittent data entry to generate basic reports in Microsoft Word and Excel. Analyzed launch pilot effort and results. Events Management Intern, Entercom Communications Sep. 2015 – Dec. 2015 Pittston, PA ▪ Orchestrated events, oversaw part-time employees, secured sponsors, prepared venues, tracked attendance. Utilized creative outlets and ideas for all events. Created vendor information packets. Wrote promotional information for half-priced deals on Get My Perks website. Recorded and wrote promotional advertisements for local companies to air on radio stations. Student Development Officer, The University of Scranton Feb. 2014 – Sept. 2015 Scranton, PA ▪ Honed public speaking skills by actively fundraising for the University of Scranton. Improved interpersonal communication and persuasive objection responses by forming relationships with the University’s supporters and fellow officers. Assisted in training new employees. Marketing Intern, Traiana Inc. June 2015 – July 2015 New York, NY ▪ Executed marketing campaigns through use of Twitter and LinkedIn. Tracked social media impact through Google Analytics and Hootsuite. Proposed creative ideas to improve social media strategy. Wrote content for Twitter, LinkedIn, and Wordpress website. Managed event execution, including preparation and set-up. Managed targeted marketing distribution lists. Researched and analyzed competitor marketing and sales materials. Public Relations Intern, Scranton Tomorrow Jan. 2015 – May 2015 Scranton, PA ▪ Created Twitter and Instagram accounts and built up local follower base. Managed the year-long 150th celebration of the city of Scranton. Improved partnerships with local businesses. Connected local students with events in the city of Scranton. Sales Associate, Colupon June 2014 – Aug. 2014 Danbury, CT ▪ Actively promoted brand awareness for mobile application start-up by attending off-premise events. Advertised on behalf of company and increased users by over 400. Tracked local merchants through electronic sales portal and recruited over 100 new local businesses through cold calling.