Bridget Nelson

Bridget Nelson

$30/hr
UX Designer | Storyteller | Consumer Engager
Reply rate:
-
Availability:
Hourly ($/hour)
Age:
34 years old
Location:
Boston, MA, United States
Experience:
5 years
Bridget Nelson UX Designer | Passionate Storyteller | Marathoner Boston, MA www.bridgetnelson.co www.linkedin.com/in/bridgetn/-- EXPERIENCE TOOLS User Experience Design Fellowship General Assembly SEPTEMBER 2018 - NOVEMBER 2018 10-week, 400+ hour hands-on intensive working through the different processes of user experience design including Agile, Lean, and Iterative. Projects included: ● ASICS RunKeeper: C ​ onducted in-depth user interviews to discover running mindsets, goals, and behaviors to increase the first week retention on the app and create new onboarding screens ● curds&co​: Created an e-commerce section to a local cheese shop through information architecture and card sorting to determine the hierarchy of the site and how best to build the shopping pages. Through user testing additional iterations were made to alleviate any confusion the user faced ● MLB - Fenway App: B ​ uilt out a new feature on an existing MLB Ballpark app for Fenway Park through user interviews, card sorting, and sketching to determine how best to solve both user persona’s problem of finding and ordering concessions and/or merchandise Freelancer: Content and Social​ S ​ trategist OCTOBER 2017 - PRESENT ● ● ● ● Worked with small business clients in the food and fitness industry: cuds&co and Fiteeza Craft brand engagement & content strategy with Instagram, Twitter, and Facebook Creates organic and sponsored content for digital platforms Monitors interactions, reach, and likes across platforms C Space Consultant: Consumer Insights & Analytics ​OCTOBER 2016 - JANUARY 2018 Associate Consultant ​NOVEMBER 2014 - OCTOBER 2016 Associate J​ ANUARY 2014 - NOVEMBER 2014 ● ● ● ● ● ● ● Enabled clients to make real-time strategic business decisions by distilling user feedback through storytelling and reporting Designed dynamic research approaches for client success Crafted engagement and email strategies for tracking metrics of login rate, participation, and overall health of multiple communities Facilitated and engaged with 2,500+ users daily across multiple client accounts including: Michelin, Enterprise Holdings, and Keds Led Culture Committee for Boston HQ Managed in-home product tests with a $1B consumer electronics client for a 100% completion rate Led recruitment effort for FutureM and MITX panels on Gen Z, which expanded C Space’s footprint in Gen Z acumen Sketch Invision Axure Marvel Pop Buffer Exact Target SKILLS Affinity Mapping Personas Sketching Survey Drafting User Research User Journeys Usability Testing Wireframing EDUCATION Emerson College Masters of Art, M.A. Global Marketing Communication & Advertising Radford University Bachelor of Science, B.S. Corporate Communication, Marketing Minor INTERESTS 2018 Boston Marathoner Btone Fitness Instructor Coffee obsessed Movie lover Book Enthusiast
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