Brittany Joiner

Brittany Joiner - –-SKILLS Marketing Demand Gen and Strategy • Led account based marketing campaigns for Causely • Developed Causely’s marketing KPIs and tactical strategy to achieve them, making sure KPIs always tied to business objectives and showed if campaigns produced positive ROI Constantly setting up multivariate and A/B tests to improve ads, landing pages, and more • • Measured marketing KPIs daily (including leads generated, drop rate, cost per leads, etc) • Used tools like Kissmetrics, Hubspot, Google Analytics, Facebook Ads Manager, HotJar, CrazyEgg, and others to study marketing results and make strategic decisions Analyzed and mapped out all customer touch points and ways to improve them • • Created and managed marketing campaigns including Facebook Ads, AdRoll, AdWords, email marketing, content writing, webinars, PR, and other marketing channels. • Worked with marketing team to create campaigns for events and trade shows (such as National Restaurant Show) • Managed HubSpot database by maintaining data quality and clean up, and setting processes in place to keep it organized and full of easy to access, relevant data. • Worked closely with sales team for enterprise sales and creating better processes in sales pipeline Marketing Operations/Project Management • Expert at marketing automation (via Hubspot and Zapier) • Managed workflow of team projects to ensure projects moved forward on time • Helped lead marketing team of up to 6 people • Scrum manager for marketing team, familiar with implenting and executing agile methodologies • Managed communications with other departments to keep aligned • Managed interns and assistants Marketing Research • Extensive industry and product research experience (qualitative and quantitative) • Created individual user interviews for industry research • Designed surveys for business owners and consumers to make product decisions • Analyzed and summarized results from multiple surveys to inform product decisions • Assisted Milligan College marketing department with research projects • Developed and executed plan for product research plan for new product ideas for Causely • Experience with Survey Monkey, Survey Gizmo, and panel research tools • Research for 2 of Mark Schaefer’s books Social Media • Creating social media strategies and managing social media communities for clients, doubled Twitter following for most clients, increased Facebook likes, reach, and engagement for clients • Assisted with social media strategy for Adidas with Schaefer Marketing Solutions • Managing $25,000/mo Facebook Ads Campaigns for Causely • Managing Facebook ad campaigns for several companies as a consultant www.brittanyjoiner.com https://www.linkedin.com/in/brittanysjoiner • • Created and gave presentations to business owners about Social Media Marketing Developed social media KPIs spreadsheets and reports for clients Content Marketing • Proficient in managing content production and publishing with Hubspot’s platform • Written 3 times on the Trello blog (5 Productive Morning Routines of Highly Effective People, How To Develop A Weekly Review Ritual In Trello, 6 Rules of Remote Engagement for Professional Networking) • Written for Asian Efficiency blog about How To Achieve Specific Goals With Trello • Maintain my own blog about productivity (Project 1440) • Managed production of content for Causely blog (previously Sweat Angels and Reach by Causely blogs) • Familiar with Search Engine Optimization Computer/Internet Skills • Familiar with Wordpress, HTML, and CSS and have created and/or assisted with issues on websites for nonprofit group as well as for businesses and individuals • Proficient with Microsoft Office Suite, as well as Apple Keynote and Pages, and Google Docs CERTIFICATIONS • Hubspot Inbound Certified • Certified Customer Acquisition Specialist (by Digital Marketer) EXPERIENCE Causely (06/2015 - present) • Marketing Manager, in charge of marketing team, managing projects and day to day marketing for the company, analyzing data and marketing results, making long term strategy recommendations for the CMO, as well as Scrum Manager for our team • Marketing Analyst, in charge of analyzing data and running experiments to increase number of leads per month and decrease the cost per customer. Proximo Marketing Strategies (05/2013- 05/2015) • Director of Social Media, in charge of social media management and analytics for clients, as well as training and presentations; also work with web development, Search Engine Optimization, event planning, networking, print, and intern management. Milligan College (08/2011 - 05/2015) • Student Government Association (08/2011-05/2015) • Student Ambassador – Volunteer (01/2012-05/2014) • PR/Marketing Department Internship (08/2012-12/2013) • Call Center (08/2011-05/2013) Schaefer Marketing Solutions (01/2011-05/2015) Research Assistant for Mark Schaefer, the Executive Director of marketing consulting company. EDUCATION Milligan College Bachelor of Science in Business (Marketing), Minor in Accounting www.brittanyjoiner.com Milligan College, TN GPA: 3.82, May 2015 https://www.linkedin.com/in/brittanysjoiner