Bronwynne Powell
--
Communications Specialist
www.linkedin.com/in/bronwynne-powell
www.bronwynnepowell.com
PERSONAL DETAILS
PLACE OF BIRTH/NATIONALITY
LANGUAGES
COMPUTER LITERACY
Cape Town / South African
English, Afrikaans (basic), isiXhosa (basic)
MS Office, Audacity (sound editing), Hootsuite
and Buffer (social media management), HTML,
WordPress
EDUCATIONAL DETAILS
Cape Peninsula University of Technology, Cape Town
National Diploma in Journalism: 2003 - 2005
Bachelor of Technology – Journalism: 2006
COURSERA – Understanding the media through understanding Google 4 Sessions, online
Jul 14
Western Cape Government, Cape Town
Project Management: 1 Week, Nov 13
University of Cape Town, Rondebosch
Honours Degree Media Theory and Practice: 2016
Open2Study – Writing for the Web: 4 Sessions, online Aug 17
CAREER HISTORY
Freelance Writer and Communications Specialist: January 2018 - present
• Research and write original and optimised blog posts
• Blog content strategy development
• Social media management and strategy
Western Cape Government, Cape Town, Media Liaison Officer: May 13 to December 2017
Ministry of Economic Opportunities – Economic Development/Tourism/Agriculture
• Developed multi-channel media campaigns to profile the work of Minister Alan Winde,
reaching regional and national press
• Used storytelling to promote the key areas of our work – innovation as a driver of
growth/skills development successes in agriculture/the impact of drought on emerging
farmers. My campaign profiling tech and innovation secured R1m earned media in just one
month
• Liaised with key stakeholders to develop a data-driven snapshot of the Western Cape economy
• Created Facebook page for Minister Winde, pioneered live Facebook press conferences and
video clips, thereby expanding our reach to journalists and residents
• Developed and managed a campaign to lobby National Government to amend visa regulations
– as a result we were able to own the issue and the regulations were eventually amended.
This included opinion pieces in targeted media to establish thought leadership
City of Cape Town, Cape Town, New Media Manager (Tourism, Events and Marketing
Department): Dec 12 to Apr 13
• Identifying media opportunities, exploring news angles on existing and future projects
• Developing a targeted media strategy to place opinion pieces and releases in specific media
• Writing media invitations, press statements, speeches and opinion editorials for Mayoral
Committee Members
Cape Argus, Cape Town, Metro Writer: Jun 11 to Nov 12
• Member of a group of journalists that toured Helsinki for a week and reported on their Word
Design Capital activities. My report focused on how practical applications of design could
improve residents lives in urban cities
• Generating and writing new daily stories - identifying stories, interviewing respondents, writing
articles, editing, proof reading
Cape Argus, General Reporter: Mar 09 to May 11
• Investigative journalism into the state of prisons in South Africa was syndicated across
Independent Media’s national daily titles
• Investigative journalism into the government’s clampdown on banking charges was syndicated
across Independent Media’s national daily titles and prompted an investigation by The
National Treasury
Weekend Argus, General Reporter: Jul 07 to Feb 09
• Interview with proponents of Xenophobia was syndicated across Independent Media’s
national weekly titles
• Identifying stories, interviewing respondents, writing articles, editing, proof reading
Tygerburger Community Newspaper (Media 24), Cape Town – General Reporter: Mar 06 to
Jun 07
• Identifying, writing, proof reading of articles, photography, copy editing and layout
Referees
Mr Yunus Kemp, former Editor, The Cape Argus:-
Mr Dave Chambers, former Editor, Weekend Argus:-
Mr Alan Winde, Minister of Economic Opportunities:-
