CALLIE SUMNER--450 8th Ave SE Calgary AB
RELEVANT EXPERIENCE
SALES & MARKETING
ADMINISTRATOR
Discover Halifax
May – Aug 2017
COMMUNICATIONS
INTERN
J.D. Irving Ltd.
Sep – Dec 2015
MARKETING & EVENT
COORDINATOR
Dalhousie Executive
Education
Jan – May 2015
SPECIAL EVENTS
COORDINATOR
Municipal Recreation
Department
Jun – Aug 2011
• Web writing and content curation for website redesign.
• Weekly Google Analytics tracking of website and blog as well as
weekly media story tracking.
• Created video content for social media platforms to increase
engagement and to promote events and attractions.
• Aided in the coordination and execution of paid social media
campaigns.
• Successfully coordinated the firm’s biggest annual event,
Destination Showcase Halifax.
• Met with employees of the company and members of the community
to conduct interviews and capture employee stories.
• Turned these stories into usable content for web and social media
via copywriting, photography, videography and editing, to convey
key messaging within the company or to the public.
• Managed the distribution of content through the appropriate digital
channels.
• Coordinated the creative process of graphic content such as hiring
campaigns, banners and print material.
• Coordinated and organized events and course delivery days to
clients. Involved working with faculty, catering and overseeing
logistics surrounding room booking, AV, etc.
• Represented the department at conferences, tradeshows and other
networking opportunities to generate leads on potential new clients.
• Created social media platforms for the department, posting created
and curated content.
• Planned and coordinated town-wide public events including Canada
Day celebrations.
• Acted as a day-camp leader, supervising children 5-13 years of age,
keeping them active and entertained.
• Budget allocation and volunteer recruitment were required to ensure
events had enough support while remaining within the funds
allocated by the department.
EDUCATION
DALHOUSIE
UNIVERISTY
Class of 2017
• Bachelor of Commerce (Co-op)
• Major in Marketing Management
• Dean’s List 2017
UNIVERSITY OF
MELBOURNE
Winter 2016
• Exchange semester abroad
MENIHEK HIGH
SCHOOL
Class of 2011
• Honors Diploma
• Bilingual Certification (French)
CERTIFICATION & AWARDS
• GOOGLE GARAGE: THE ONLINE MARKETING FUNDAMENTALS 2017
• CAFCE: CO-OP STUDENT OF THE YEAR NOMINEE 2017
• DALHOUSIE UNIVERISTY DEAN’S LIST 2017
VOLUNTEER
SOCIAL MEDIA
COORDINATOR
The Smiling Goat Café
May – Aug 2017
PROJECT
COORDINATOR
Rowe Marketing
Association
• Started both Instagram and Facebook pages for the business.
• Shot and edited photos of coffee and food.
• Created and followed a content plan and posting schedule.
• Responded to comments and inquiries.
• A student-run, not-for-profit marketing society providing advertising
services to clients both internal and external to Dalhousie University.
• Attended job shadowing at ad agencies.
Jan – Dec 2015
FOOD SERVICE/PREP
The Loaded Ladle
Sep 2016 – May 2017
LEADER
Girl Guides of Canada
Sep 2009 – May 2010
• A student-run cooperative movement providing free, healthy food on
campus.
• Prepared and served food for upwards of 200 students and staff
three days per week.
• Coordinated and demonstrated daily activities and crafts to girls
aged 5-6 while using leadership skills to be viewed as a friendly
voice of authority.
